Starbucks new store in Los Angeles will be the first of its kind in Southern California to integrate an interactive coffee bar where the company’s small-lot Reserve coffee can come to life. Starbucks stores with Reserve coffee bars will make up 20 percent of its store portfolio by 2021. Many U.S. cities have already started getting Reserve bars this year including New York, Chicago, Atlanta, Baltimore, Boston and Redwood City, CA.
From the moment customers walk in through the corner entry doors, they are welcomed into a bright, lofty space with a grand chandelier to evoke the historic L.A. mid-century modern style. The show-stoppers are the two long bars that run along the axis of the space.
The bar is built for two speeds – commuters popping in for a quick stop, and others who would like to engage in a conversation about coffee. Starbucks Reserve small-lot coffees are featured and the beverages are crafted with a variety of brewing methods, including Siphon, Clover, Pour Over, Nitro Cold Brew taps and Black Eagle manual espresso.