Lowe’s Introduces Augmented Reality In-Store Navigation

Lowe’s has launched its Lowe’s Vision: In-Store Navigation app, the first retail application of indoor mapping using augmented reality. Leveraging Google’s augmented reality technology Tango, the app is designed to simplify the home improvement shopping experience. Customers visiting stores in Sunnyvale, CA and Lynwood, WA can use Tango-enabled smartphones to easily search for products, add them to a shopping list and locate the product within the store using augmented reality.
“Our research shows that helping make it easier for customers to find products in stores not only makes for a better shopping experience, it allows our associates to spend more time advising on home improvement projects,” said Kyle Nel, executive director of Lowe’s Innovation Labs. “With Lowe’s Vision: In-Store Navigation, we’ve created a more seamless experience using breakthrough technology so customers can save time shopping and focus more on their project.”