Lowe’s Next-Generation VR Experience, Holoroom Provides DIY Clinics

Lowe’s has introduced Holoroom How To, an on-demand virtual reality skills clinic and the latest iteration of Lowe’s Innovation Labs’ Holoroom experience, its immersive design and visualization tool. Lowe’s is the first retailer to apply AR and VR technology beyond design assistance to address the evolution of home improvement learning and skills.
Kyle Nel, Executive Director of Lowe’s Innovation Labs, said, “Customers are embracing AR/VR as part of their home improvement journey, and now, we are using immersive VR to help our customers learn the required skills to complete challenging home improvement projects.”
When users put on the virtual reality headset they will be immersed in a DIY project and given step-by-step instructions to complete the task.