Lowe’s Offers ‘SmartSpot Powered By b8ta’

Lowe’s customers in select markets can now shop a unique store-within-a-store concept to explore connected devices to better manage their homes.
The ‘SmartSpot powered by b8ta’ retail experience, an innovative collaboration with software-powered retailer b8ta, demystifies and simplifies the purchasing process for customers.
SmartSpot offers a streamlined approach to retail where customers can explore a curated collection of innovative products. In addition, consumers gain in-depth product knowledge through digital displays.
Ruth Crowley, Vice President, Customer Experience Design at Lowe’s, said, “We know through research that customers feel overwhelmed when choosing the right smart home devices, and often evaluate products for more than two months before making a purchase. Our partnership with b8ta allows us to give customers confidence in making well informed decisions by narrowing the product assortment and providing education to help them take that first step.”
SmartSpot offers whole-home solutions, moving customers beyond products to projects. The experience includes a wide range of smart home products, from security to energy maintenance and convenience, all organized in a central location. SmartSpot features several Lowe’s Iris products and more than 40 of the newest tech products from vendors like Amazon, Lutron, Nest and Ring.
“b8ta is excited to provide manufacturers the ability to easily on-board their products into Lowe’s stores with our software platform, offering unprecedented access to product performance and customer insights,” said Phillip Raub, co-founder and CMO of b8ta.
SmartSpot features b8ta’s proprietary retail technology which provides deep insights for vendors and retailers, helping them to continuously improve the shopping experience.