MAKE UP FOR EVER has opened a flagship store in New York City. The store is the 33-year-old brand’s first U.S. location to feature MAKE UP FOR EVER’s GO PRO MAKEUP, a unique makeup tutorial experience, as well as an easy to shop concept.
The GO PRO MAKEUP bar features a moving belt, similar to a sushi bar. Various sets of products grouped to create specific makeup looks rotate slowly around the bar, allowing guests to hand-pick the makeup skill they want to learn. Each station is outfitted with a well-lit makeup mirror, disposable wands and other hygiene tools, and a USB port for charging mobile devices.
Laure de Metz, MAKE UP FOR EVER General Manager, said, “Between the digitally enhanced store design, broad product assortment and unique educational experience, we’re bringing our brand to life in a way that our customer has never seen before.”