Archive by category Marketing Trends

New Directions in Marketing Campaigns

Diageo Partners With ecoSPIRITS To Take Circular Economy To A Global Scale

Diageo Partners With ecoSPIRITS To Take Circular Economy To A Global Scale

Diageo is the first spirits producer to sign a global agreement with ecoSPIRITS, (www.ecospirits.global), for the distribution of Gordon’s, Captain Morgan and Smirnoff in reusable glass packaging format in 18 markets over the next three years. Diageo’s spirits will be sent to participating bars, hotels and restaurants in a 4.5L ecoTOTE designed to be used […]

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Bacardi Cuts Carbon Footprint Of Glass Bottle Production For Spirits Industry

Bacardi Cuts Carbon Footprint Of Glass Bottle Production For Spirits Industry

Bacardi has completed the world’s first commercial production of a glass spirits bottle fueled by hydrogen. Bacardi worked with premium glassmaker, Hrastnik1860, to pioneer new technology that powered a glass furnace with hydrogen as its primary energy source and in doing so cut the Greenhouse Gas (GHG) emissions typically produced as a byproduct of glass […]

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McDonald’s Launches CosMc’s

McDonald’s Launches CosMc’s

McDonald’s has begun testing CosMc’s, a new small-format, beverage-led concept. Inspired by nostalgia and powered by a menu of bold, refreshing beverages, the first CosMc’s location has opened in Bolingbrook, IL. By the end of 2024, McDonald’s plans to open 10 CosMc’s pilot locations across the Dallas-Fort Worth and San Antonio metro areas. CosMc’s menu […]

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GE Appliances Collaborates With Kroger To Reinvent The Way Consumers Discover Recipes, Shop And Cook

GE Appliances Collaborates With Kroger To Reinvent The Way Consumers Discover Recipes, Shop And Cook

GE Appliances has announced its latest feature for select WiFi connected wall ovens and ranges in collaboration with Kroger. The update offers a new way to discover recipes, shop for ingredients, and cook. Viren Shah, Chief Digital Officer at GE Appliances, said, “We are thrilled to collaborate with Kroger and use our combined expertise in […]

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Champion Athleticwear Unveils New Reverse Weave Iconic Styles To Reduce Microplastic Pollution

Champion Athleticwear Unveils New Reverse Weave Iconic Styles To Reduce Microplastic Pollution

Champion Athleticwear has announced its newest innovation: Eco Future Reverse Weave with CiCLO technology, a patented and science-based solution that allows synthetic textiles to behave more like natural fibers when they enter the environment. Over 60% of today’s textiles are made with plastic-based synthetic fibers like polyester and nylon, which remain indefinitely in the environment […]

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Hyundai, Kia & Samsung Collaborate On Connecting Mobility And Residential Spaces

Hyundai, Kia & Samsung  Collaborate On Connecting Mobility And Residential Spaces

Hyundai Motor Co. and Kia Corp. have signed an agreement with Samsung Electronics for a Car-to-Home and Home-to-Car service partnership, aiming to enhance the connectivity between residential and mobility spaces. Hyundai and Kia customers will be able to remotely control digital appliances via touch and voice commands through their cars’ in-car infotainment systems. Conversely, they […]

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Walmart Plans To Open New Stores

Walmart Plans To Open New Stores

Walmart has announced efforts to expand and modernize its stores. In the next five years, Walmart is planning to build or convert more than 150 stores, while simultaneously continuing its program to remodel existing stores. During the next 12 months, Walmart plans to remodel 650 stores across 47 states and Puerto Rico. Its new and […]

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Target Introduces New Products To Support Guests’ Wellness Journey

Target Introduces New Products To Support Guests’ Wellness Journey

Target Corp. is introducing more than 1,000 new wellness-related products starting at just $1.99 to support guests on their wellness journey. Target’s 1,000 new wellness products, including hundreds that are exclusive to Target, bring a one-of-a-kind shopping experience to its guests. From supplements and hydration boosters to skincare and functional beverages, the retailer’s assortment brings […]

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Walmart Celebrates Re-Grand Opening Of 117 Remodeled Stores Across U.S.

Walmart Celebrates Re-Grand Opening  Of 117 Remodeled Stores Across U.S.

Walmart recently celebrated the “Second Best Day” for 117 stores nationwide, the largest rollout of re-grand openings in company history. “We’re investing more than $9 billion over a two-year period to upgrade more than 1,400 of our stores across the U.S.,” said John Furner, CEO, Walmart U.S. “With nearly 90% of the U.S. population living […]

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Kohl’s Opens Downtown Milwaukee Store

Kohl’s Opens Downtown Milwaukee Store

Kohl’s, the Wisconsin-based retailer, has opened for business in downtown Milwaukee. Stepping into the historic anchor space in The Avenue Mall, Kohl’s new store will offer downtown shoppers a convenient destination for incredible, everyday value that Kohl’s is known for. Kohl’s new store is distinctly unique to Milwaukee. Connected to the city’s Third Street Market […]

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LEGO Discovery Center Washington D.C. Opens

LEGO Discovery Center Washington D.C. Opens

Merlin Entertainments has opened the LEGO Discovery Center Washington, D.C. The attraction builds on the wider partnership Merlin has with the world-famous LEGO brand across the globe, which includes next generation LEGO Discovery Centers, LEGOLAND Discovery Centers and LEGOLAND Resorts globally, including LEGOLAND theme parks and hotels, over four continents. LEGO Discovery Center Washington, D.C. […]

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Newest Crayola Family Attraction Slated For Popular Vacation Destination In Tennessee

Newest Crayola Family Attraction Slated For Popular Vacation Destination In Tennessee

BrightColors LLC and Kingsmen Xperience Inc., in association with Crayola, announced that Pigeon Forge, TN will be home to the newest Crayola Experience family entertainment venue. The next generation Crayola Experience will add its unique splash of color to Tennessee’s popular vacation destination in fall 2024. The 30,000 sq. ft. indoor family entertainment center will […]

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The Coca-Cola Company Launches 100% Recycled Plastic Bottles Across Canada

The Coca-Cola Company Launches 100% Recycled Plastic Bottles Across Canada

Coca-Cola has launched 100% recycled plastic bottles across Canada. All 500-mL sparkling beverages bottles sold by The Coca-Cola Company in Canada will be made with 100% recycled plastic (excluding caps and labels) by early 2024. The company is the first to launch multiple sparkling beverages in 100% recycled plastic bottles across Canada. “This means that […]

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Starbucks Borrow A Cup Test Furthers Company’s Shift Toward Reusables

Starbucks Borrow A Cup Test Furthers Company’s Shift Toward Reusables

Starbucks recently launched a reusable cup test in 12 Starbucks stores in California. Customers at participating stores could bring their own personal cup in café or drive-thru, be offered a Borrow A Cup from Starbucks, or choose For Here Ware, a reusable ceramic or glass cup for customers who opt to sit and stay in […]

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Meijer Celebrates Hispanic Heritage

Meijer Celebrates Hispanic Heritage

In celebration of Hispanic Heritage Month, Meijer recently highlighted a collection of specific grocery brands, home goods, assorted gifts and clothing at all supercenters to elevate Hispanic-owned businesses and celebrate the histories, cultures and contributions of their communities. Meijer shoppers could learn more about and purchase a wide variety of featured grocery and general merchandise […]

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