Mars Displays Snickers Xtreme Bar


Mars is merchandising its new Limited Edition SNICKERS® Xtreme Bar, a unique flavor combination candy bar, on this floorstand display.
Offering 50% more caramel and 14% more peanuts than the original SNICKERS® Bar, SNICKERS® Xtreme Bar was a popular limited edition in 2007 and 2010, so Mars brought it back for consumers to enjoy.
SNICKERS® Xtreme Bar will be available at retailers nationwide in 2015 in a “2 to Go” format that’s ideal for sharing or eating some now and saving the rest for later.
Retail sales for SNICKERS® Xtreme Bar will benefit from a comprehensive SNICKERS® Brand marketing campaign that promotes this new flavor, other flavor variations and the overall brand.