Mars Launches SNICKERS Bar Super Bowl Promotion

Mars is leveraging the passion fans have for the Super Bowl and for SNICKERS Bars via a marketing campaign that includes in-store displays.
Consumers will be encouraged to enter at Facebook.com/Snickers for a chance to Celebrate on the Field with the Super Bowl Champions at Super Bowl LI, plus a chance at other great instant win prizes.
With over 264 million household snacking occasions during the regular season and playoffs, Game Day is a big purchase occasion.
Shoppers are looking for NFL cues in store and an NFL-themed promotional hook is crucial to conversion.
Mars has found that The NFL logo attracts attention and increases purchase intent by 35%.