Marsh Supermarkets Partners With inMarket For Apple Watch iBeacon Experience

inMarket Apple Watch

Marsh Supermarkets and inMarket (www.inmarket.com) have deployed a closed-loop iBeacon platform enabling shoppers with Smartphones and Apple Watch to have their favorite apps come alive in store. iBeacons enable smartphone and wearable apps to wake up at precise moments and help shoppers based on where they are. inMarket’s SDK will enable opted-in shoppers with the Marsh app, shopping apps on the inMarket Beacon Platform and now Apple Watch apps to experience contextual mobile experiences in the store. With Apple Watch integration, Marsh and inMarket are the first to extend iBeacon enhancements beyond millions of smartphone users to the new audience of “wearers.”
“iBeacons have created new ways to connect with mobile shoppers in the store, and inMarket allows us to reach many of our shoppers through the apps they use everyday,” said Amit Bhardwaj, Sr Dir., Customer Loyalty, Marsh Supermarkets