Mattel & Walmart Canada Feature Virtual Toy Store


Mattel and Walmart Canada are teaming up with the unique Virtual Toy Store – a mobile based, digital shopping experience located at Canada’s Toronto Pearson International Airport. This unique interactive, one-stop virtual shop for the hottest toys from Mattel will provide time crunched business travelers and gift-givers heading home for the holidays with an enjoyable, hassle-free shopping experience while waiting to board their next flight.

The Virtual Toy Store installation features three LCD screens that consumers can personalize and control via their own mobile device to shop Mattel’s hottest toys.