Maxwell House Launches Max

Maxwell House is launching MAX by Maxwell House, featuring MAX Boost, a first-of-its-kind product that lets users customize their daily cup of coffee with just the right amount of caffeine. The new brand also includes MAX Indulge, a line of coffee and cocoa blends.
MAX Boost offers varying levels of caffeine – 1.25x, 1.5x and 1.75x the caffeine of an average cup of Arabica coffee – without changing the taste or how you prepare it.
Luke Cole, Director of Marketing, Coffee, Kraft Heinz Co., said, “MAX by Maxwell House meets the needs of consumers who lead busy lifestyles – whether that’s a cup of MAX Boost to help you get through the afternoon, or MAX Indulge to end your day.”