Millennial Parents & Organics

America’s 75 million Millennials are devouring organic, and they’re making sure their families are too. Parents in the 18- to 34-year-old age range are now the biggest group of organic buyers in America, finds a new survey on the organic buying habits of American households released by the Organic Trade Association (OTA).
“The Millennial consumer and head of household is changing the landscape of our food industry,” said Laura Batcha, CEO and Exec. Dir. of the Organic Trade Association.
OTA’s U.S. Families’ Organic Attitudes and Beliefs Tracking Study found that 82% of U.S. families say they buy organic sometimes. For 40% of Millennials, choosing organic is an integral part of living green, versus 32% of Generation Xers and 28% of Baby Boomers.