Miller Lite Packaging Returns To Original Look

Miller Lite Packaging

Miller Lite revolutionized the beer category in 1975, becoming the first successful low-calorie beer. Miller Lite is returning to that similar original look on all packaging and across all marketing materials as part of its effort to remind beer drinkers that it is the only brand brewed to be a great tasting beer that just so happens to also be less filling.

The original look will make its way into bars across the country, via wooden tap handles, new “Lite On Tap” neons and other point-of-sale materials.