M&M’s Caramel Launch Celebrated With AR Gaming Arcade In NYC’s Times Square

Mars Chocolate North America is supporting the M&M’S Caramel flavor launch by transforming the iconic billboards in New York’s Times Square into an innovative, augmented reality gaming arcade.
Much like the traditional caramel flavor, the M&M’S ARcade tapped into a nostalgic feeling and brought back memories of a classic old-school arcade. It gave fans the opportunity to use their phone to turn static Times Square billboards into a fun and interactive, vintage arcade game experience.