M&M’S Launches Soft Caramel-Filled Chocolate Candies

M&M’S is introducing M&M’S Caramel Chocolate Candies. Long gone are the days of the square-shaped, square-wrapped caramel candies – M&M’S has updated one of the most popular flavors by covering soft caramel in a delicious, candy coated shell.
“Caramel is such a nostalgic and comforting flavor and its popularity is on the rise with pairings like coffees and other specialty foods. We are delighted to give our fans a chance to experience it through the fun and colorful world of M&M’S,” said Tanya Berman, Brand Director, M&M’S Brand.
The M&M’S Brand has launched a national advertising campaign to support the new product introduction and introduce fans to “Caramel” – a walking, talking cube of caramel who’s the epitome of square.
The campaign will also be supported with print, digital, outdoor advertising and an array of special point-of-purchase displays.