Mtn Dew Teams Up With Dale Earnhardt Jr. To Launch Mtn Dew DEW-S-A

Mtn Dew is teaming up with decade-long partner Dale Earnhardt Jr. to introduce Mtn Dew DEW-S-A – a new soda created from a combination of three fan favorites: Mtn Dew Code Red, Mtn Dew White Out and Mtn Dew Voltage. The result of the bold new Mtn Dew DEW-S-A is a united blast of flavor, guaranteed to give DEW Nation a red, white and blue way to enjoy summer.
Red, white and blue in-store displays across the country will feature the same bold star-spangled graphics as Earnhardt’s No. 88 Chevrolet SS.
“We’re excited to celebrate America and bring a brand new, limited-edition flavor to DEW Nation with Mtn Dew DEW-S-A – the perfect fan-inspired flavor for the summer,” said Chauncey Hamlett, Sr. Mktg. Dir., Mountain Dew. “We can’t think of a better way to celebrate Mtn Dew DEW-S-A than with our decade-long partner Dale Earnhardt Jr., who brings the perfect blend of professionalism, humor and fun to every project, this one especially.”