My/Mo Mochi Ice Cream Develops Innovative Merchandising

My/Mo Mochi Ice Cream has revolutionized the snacking category with an unprecedented step beyond the freezer aisle and into the bakery and prepared meals sections of supermarkets. Self-serve My/Mo Mochi Ice Cream Bars are now merchandised in displays in select Wegmans, Safeway, Kroger, Harris Teeter, King Soopers, Pavilions, and Vons.
My/Mo Mochi Ice Cream is a fusion of fan favorite flavors of premium ice cream wrapped in traditional sweet rice mochi dough, giving snackers a colorful and flavorful new way to experience ice cream. My/Mo Mochi Ice Cream is made for the grab-and-go lifestyle. Handheld and portable, My/Mo has brought mochi ice cream to the masses and provides consumers bite-sized snacks to enjoy at any time.
“Making mochi ice cream accessible throughout the shopping experience was a natural progression for us,” said Craig Berger, CEO, My/Mo Mochi Ice Cream. “Retailers are also enjoying this new revenue source.”