Naked Turtle Conducts ‘Save A Turtle’ Promotion

The Naked Turtle White Rum has launched an ‘Every Bottle Saves a Turtle” initiative. Stepping up its efforts with long-term partner The Sea Turtle Conservancy (STC), Naked Turtle White Rum will now donate a portion of its proceeds from each bottle made to the STC to help save baby sea turtles. It is estimated that only one out of every 1,000 sea turtle hatchlings actually survives into adulthood, and The Naked Turtle wants to improve that statistic.
“The Sea Turtle Conservancy has had a great partner in The Naked Turtle Rum since 2012,” said David Godfrey, STC Executive Director. “Over the last five years we’ve saved 234,000 sea turtles together. This year – through the ‘Every Bottle Saves a Turtle’ initiative – we want to see that number hit 500,000. ”
“The Naked Turtle is all about good clean fun – in every sense of the phrase,” said Dorothy DeVenecia, The Naked Turtle Rum Senior Brand Manager. “Our ‘Every Bottle Saves a Turtle’ initiative makes doing good both easy breezy and delicious.”