National Gardening Survey Shows Steady Consumer Growth

The now $36.9-billion dollar DIY yard and garden industry is growing at a slow and steady rate, led by millennials and by growth in food gardening, according to this year’s National Gardening Survey. 74 percent of all U.S. households participated in lawn and garden activities in 2016, up from 70% of households in both 2013 and 2014, but just slightly below 2016. The average amount spent per household was $407.
“While headlines may not be as dramatic as in 2015, when spending finally leapt out of the recession, the 2016 National Gardening Survey shows steady consumer consolidation,” said industry analyst Ian Baldwin, who contributed to the report. “Though overall gains were small, the 2016 data indicates that consumers are feeling more confident in their discretionary spending of both time and dollars with regard to gardening.”