Neiman Marcus is featuring interactive retail tables in the luxury retailer’s Austin, Chicago, and Topanga locations, prominently displayed in each store’s shoe salon. The retail tables feature a 32″ Ultra HD 4K touchscreen, covered by a single continuous pane of glass that is customized in color.
The touchscreens tables, provided by T1Visions, Charlotte, NC, (www.t1visions.com), allow customers to browse and filter Neiman Marcus’ inventory, which includes items both in-store and out-of-store. Customers can add items to their ‘My Favorites for Wishlist,’ which can be emailed with live product links to reference for immediate purchase or for later review. The software also supports a recommendation engine based on search results. For store associates, the table provides up-to-the-minute inventory beyond what is available in-store, including what is “coming soon.” The touch tables can also be used as a tool to share trends with shoppers. The long-term vision for the table is to conduct transactions at a point of sale that blends in-store and online shopping.