Nespresso Premieres New Boutique Concept In The U.S.

Nespresso has opened an innovative new Boutique concept in New York City and the first of its kind in the U.S. Nespresso’s new retail environment surrounds guests in an immersive coffee experience allowing for deeper learning and coffee exploration. The Boutique also features the first Take Away Bar for Nespresso in New York City. This unique and brand-expansive concept is only the second to open globally, after opening in Cannes, France earlier this year.
Throughout the Boutique, visitors will experience elements that reflect Nespresso’s deep commitment to sustainability, recycling of used Nespresso capsules and adherence to a circular economy – one that is restorative by nature and works to minimize waste through careful design.
“Our new Boutique concept is the latest example of our dedication to innovation and sustainability, showcasing the cornerstone of our business – our promise to delivering the highest quality coffee,” said Guillaume Le Cunff, President, Nespresso USA. “Guests now have an opportunity to enjoy the Ultimate Coffee Experience through an immersive, journey of discovery.”
At 2,500 sq. ft. with two levels, the contemporary space invites guests to explore new coffee tasting rituals, Nespresso’s latest machines and accessories, and discover compelling stories highlighting the range of Grand Cru coffees.