Nestlé Pure Life Unveils New Global Campaign

Under the banner of “Pure Life Begins Now,” Nestlé Waters North America has launched a global advertising campaign focused on its Nestlé Pure Life brand, the world’s leading bottled water brand.
The global advertising campaign, which is launching on U.S. digital channels, is a major initiative designed to drive brand awareness and elevate the importance of water in people’s lives. In the U.S., the campaign will include: a national television advertisement, all-new packaging for the bottles and multipacks, and new point-of-sale (POS) display materials.
“Our new campaign is highly inspirational and has the ability to deeply connect with parents on the importance of pure quality water,” said Antonio Sciuto, Executive Vice President and Chief Marketing Officer at Nestlé Waters North America. “Over nearly two decades, Nestlé Pure Life has evolved into a leading global brand, and we now have an opportunity to express the brand’s purpose in a way that inspires parents and adults to choose quality water and a future full of possibilities.”