Nestlé USA Commits To Removing Artificial Flavors & Colors From Candy

MTNESTLENOARTIFICIALCOLORS

Nestlé USA has committed to removing artificial flavors and colors from all of its chocolate candy products. By the end of 2015, more than 250 products and 10 Nestle brands will be free of artificial flavors and colors. Products will be identified by a “No Artificial Flavors or Colors” claim featured on-pack.
Doreen Ida, President, Nestlé USA Confections, said, “Candy consumers are interested in broader food trends around fewer artificial ingredients. Our first step has been to remove artificial flavors and colors without affecting taste or increasing the price.”