New Era, the official cap of the MLB, NFL and NBA, has opened The New Era D-Lab inside of STAPLES Center in Los Angeles. At the 3,160 sq. ft. store fans will be able to shop the latest in New Era headwear collections including exclusive designs, event-specific product, player/artist collaborations, local LA teams and product from New Era’s international stores as well as sneaker hook-ups, accessories and 5th & Ocean apparel.
“Our brands span the worlds of sport, entertainment and music, and that’s reflected not only in the products people will see at The New Era D-Lab, but also in the look and feel of the space,” said Josh Feine, VP Sports Marketing & Corporate Sponsorships, New Era.
Enhancing the experience is the ‘New Era by You’ customization area. Customers can design their own New Era cap by choosing from the hundreds of team logos, colors and fabrics in the brand’s portfolio.