New Olay Duo Introduced

Olay, Ivory and Old Spice have introduced the latest innovation across Procter & Gamble’s Personal Cleansing Category: DUO. It is the first time a brand unites the clean of a bar, the care of a body wash and the experience of a puff to give users a multi-sensory experience.
Stephanie Robertson, Assoc. Brand Dir., Procter & Gamble Personal Cleansing, said, “The rise of the ‘dual user’ was an indication to us that there is a void in the market, which is leading to compensating behaviors – people using both a bar and body wash. DUOs is our answer to reimagine the shower experience.”