New Touchscreen Digital Signage Deployed At Fiat Dealers

PACREATIVEREALITIESCHRYSLER2

Creative Realities, (www.cri.com), a Fairfield, NJ-based interactive display technology firm, has deployed digital signage and touch screen experiences at more than 1,000 Fiat Chrysler Automobiles (FCA) dealerships nationwide, creating a showroom experience for the North American reintroduction of FCA’s Alfa Romeo vehicles.
FCA was looking to develop a showroom experience that leveraged the most innovative technologies in market, while delivering the highest-impact content in order to create a connection between the brand, the vehicle, the dealer, and the customer.
As part of the initial roll-out to approximately 80 dealerships in the U.S. and Canada, Creative Realities deployed a 75″ Digital Signage LED monitor with the RoninCast Media Player, with full internet connection for remote CMS control and management. Creative Realities developed all of the content utilizing Alfa Romeo video and image assets and deployed digital signage throughout the dealerships.