Archive by category News

What’s Happening in Promotion & Marketing

Brown-Forman Announces American Whiskey Global Marketing Executives

Brown-Forman Announces American Whiskey Global Marketing Executives

Brown-Forman Corp. announced new global marketing leadership for its American Whiskey brands. Mark Bacon was named Global Managing Director, Jack Daniel’s Brands, and Mia Simpson Culp was named Managing Director, Woodford Reserve and Old Forester. Bacon and Culp will be responsible for all aspects of global marketing and innovation for their respective brand portfolios. Sophia […]

Read More

Verizon Appoints Leslie Berlin As CMO

Verizon Communications has appointed Leslie Berland as Exec. V.P. & Chief Marketing Officer. Berland brings over two decades of strategic and creative marketing expertise, transforming world-class brands such as Peloton, Twitter and American Express. Most recently, Berland served as Chief Marketing Officer at Peloton, where she led global marketing and communications.

Read More

Allbirds Promotes Kelly Olmstead To CMO

Allbirds, a global lifestyle brand that innovates with sustainable materials to make better footwear and apparel products, has promoted Kelly Olmstead to Chief Marketing Officer. Prior to joining Allbirds in 2023, she served as CMO at Hanna Andersson. Previously, Olmstead spent two decades with Adidas, where she led brand and retail marketing for North America.

Read More

Jones Soda Names J. Goldner As CGO

Jones Soda Names J. Goldner As CGO

Jones Soda Co. has named Jerry Goldner as Chief Growth Officer. Goldner brings more than 30 years of food and beverage experience to the craft soda brand. He has held senior executive positions at Kellogg, Nestle, and Stryve Foods. At Jones, he will lead programs to drive company sales growth.

Read More

Trion Industries, Inc. Announces Death Of President John S. Thalenfeld

Trion Industries, Inc. Announces Death Of President John S. Thalenfeld

Trion Industries, rated among the top 50 North American retail and point-of-purchase fixture makers, has announced the untimely and unexpected death of John Thalenfeld, President, who passed away unexpectedly on Sunday, February 4, 2024. “All who knew him, his corporate endeavors, and years of involvement in community charitable efforts mourn this unfathomable loss. The corporation’s […]

Read More

Mattel Appoints C. Farrell As EVP & Chief Strategy Officer

Mattel Appoints C. Farrell As EVP & Chief Strategy Officer

Mattel has. announced that Christopher Farrell has joined the Company as Exec. V.P. & Chief Strategy Officer. Farrell will lead strategic planning and corporate development for the Company, including identifying opportunities to accelerate growth and profitability. Farrell joins Mattel from Ahold Delhaize, the Dutch multinational food retailer, where he was Global Head of M&A.

Read More

Constellation Brands Announces New Marketing Leadership Appointments

Constellation Brands has announced new marketing leadership appointments. Mallika Monteiro has assumed expanded responsibility for beer marketing as EVP, Chief Growth & Digital Officer and Managing Director, Beer Brands. Matt Lindsay has been appointed SVP, Chief Marketing Officer – Beer Division. Greg Gallagher has been appointed SVP, Brand Marketing. Rene Ramos has been appointed SVP, […]

Read More

Designer Brands Names O’Donnell As Brand President

Designer Brands Names  O’Donnell As Brand President

Designer Brands, a leading marketer of footwear and accessories, has named Andrea O’Donnell to the role of Brands President. O’Donnell will be globally responsible for Designer Brands’ full suite of Owned and licensed brands, which includes Keds, Vince Camuto, Topo Athletic, Hush Puppies, Le TIGRE, Lucky Brand, Jessica Simpson, Kelly & Katie, Crown Vintage, and […]

Read More

Whataburger Names Scott Hudler As CMO

Whataburger Names Scott Hudler As CMO

Whataburger has hired Scott Hudler as its new Sr. V.P. & Chief Marketing Officer. Hudler is an experienced executive with 30 years’ experience in marketing, having built impactful campaigns and digital strategies for Popeyes, Mars, Dunkin’, Dick’s Sporting Goods and Torchy’s Tacos. Most recently, Hudler served as President and Chief Growth Officer of Cotton Patch […]

Read More

Pernod Ricard NA Appoints Colin Kavanagh As CMO

Pernod Ricard NA Appoints Colin Kavanagh As CMO

Pernod Ricard North America has appointed Colin Kavanagh as Chief Marketing Officer with the role aimed at continuing Pernod Ricard’s transformation into a more consumer-centric company, accelerating growth and driving its digital transformation. Kavanagh brings 25 years of international experience in various Pernod Ricard businesses such as Irish Distillers, Corby Spirit & Wine, and Absolut, […]

Read More

NIKE Announces Marketing Leadership Changes

NIKE announced marketing leadership changes. Nicole Hubbard Graham will become the company’s new Chief Marketing Officer. Graham, a former 18-year Nike veteran, will lead Nike’s Global Brand Marketing team and oversee all aspects of Marketing. John Hoke, a 30-year Nike veteran, will become Chief Innovation Officer. Succeeding Hoke as Chief Design Officer will be 26-year […]

Read More

Ford Appoints Marketing Executives Ford Motor Co. has announced key leadership appointments.

Ford Appoints Marketing Executives Ford Motor Co. has announced key leadership appointments.

Elena Ford, Ford’s Chief Customer Experience officer, has been named Chief Dealer Engagement Officer. She will work with Ford’s 10,000 dealers worldwide to accelerate their transformation into a competitive differentiator across Ford Blue, Ford Model e, Ford Pro and Lincoln. Lisa Materazzo, formerly Toyota’s top marketing executive in North America, is joining Ford as Global […]

Read More