Nexen Tire Sponsors Champions Cup USA

Nexen Tire, a leading global tire manufacturer and an ‘Official Tour Partner of Manchester City Football Club,’ is the official sponsor the 2017 International Champions Cup (ICC) in the United States as a part of its aggressive marketing strategy to strengthen its position in the market. Nexen Tire is the Official Tire of the International Champions Cup, where many of the major European club matches take place. Nexen Tire will be presenting its logo to the global consumers through LED advertisement boards installed in all the stadiums.
“As the US is a critical market for Nexen Tire, we strategically decided to officially sponsor the 2017 ICC USA to establish a stronger position in the American market,” said James Kwon, CEO & President of Nexen Tire America. “Nexen Tire has been growing rapidly in the global market in the past few years, and our aim is to have our brand awareness and market share in the US grow as well.”