NIKE Appoints Marketers To Consumer Direct Offense

NIKE has introduced the Consumer Direct Offense, a new company alignment that allows Nike to better serve the consumer personally, at scale.
Trevor Edwards, President of the NIKE Brand, will drive the Consumer Direct Offense.
Michael Spillane is assuming the new role of President of Categories & Product. Nike is creating a new Nike Direct organization, led by Heidi O’Neill, President of Nike Direct and Adam Sussman, Chief Digital Officer.