Nike Introduces Live-Design Experience

With the opening of the Nike Makers’ Experience at Nike By You Studio @ 45 Grand in New York, Nike’s Advanced Innovation team merges digital design with traditional footwear making. Design choices, including color, text and pattern, are instantly brought to life on the shoe.
“The intention of the project is to bring to life the collaborative design experience that we offer our athletes,” said Mark Smith, VP of Innovation Special Projects. “A new process allows our guests to come into the space, work collaboratively with us and leave with a special product in less time than ever before.”
What are made are one-of-a-kind versions of the Nike Presto X. Once the final design is chosen, each one-of-a-kind Nike Presto X is built in the studio in less than an hour.