Nike Soho Debuts Future Of Sport Retail

NIKE has opened Nike Soho, a five-story, multi-sport, 55,000-square-foot digitally connected store in New York City’s Soho neighborhood offering one-of-a-kind immersive experiences.
“We’re leading the transformation of sport retail-offering the best of Nike products, services and experiences under one roof,” said Heidi O’Neill, Nike’s Pres., Global Direct to Consumer. “Powered by immersive digital trials and in-store experts, this store is about elevating every athlete’s potential.”
Nike Soho’s one-of-a-kind spaces include: interactive digital Nike+ Running and Basketball Trials; the Nike+ Soccer Trial Zone; the Nike+ Service Station, a dedicated service space to consult with Nike certified store experts; Nike By NYC, a personalization studio; The Lounge, a women’s boutique; and The Stands, an in-store space where consumers can connect with one another, learn about the latest product drops or hear from a designer in residence.