Nissan Debuts New Retail Design

Nissan Debuts New Retail Design
Nissan’s newest Retail Environment Design Initiative was introduced at the grand opening celebration of Nalley Nissan of Atlanta, an Asbury Automotive Group, Inc. (ABG) dealership.. The NREDI 2.0-outfitted dealership is visually and technically updated in all areas to meet consumer expectations for retail facilities.
“We rethought the Nissan dealership environment to complement the design, technology and drive experience that make our vehicles stand out,” said Jose Muñoz, Chairman, Nissan North America.
Nissan’s NREDI 2.0 features visual transparency and openness, exclusive delivery areas, a large, glassed-view to the service area, a customer lounge set up as part of the showroom with the addition of a quiet lounge, and an increased use of digital elements including service and sales screens, configurator touch screen tablets and digital wheel stands.
Craig Monaghan, President & CEO of Asbury Automotive, said, “Nalley Nissan of Atlanta is a significant investment for Asbury. This new facility offers both new- and used-car inventory, an exceptional service department and a sleek, modern, comfortable design that will enhance the time that our customers spend in the store.”