Beiersdorf was looking to create awareness of, and excitement around, the launch of its new product line, Nivea In-Shower lotion. This family of displays incorporates product usage education. By developing a family of unique displays, including an end cap, floor stand, stand-alone power wing, and several PDQs, the displays were able to be placed in different locations throughout the store for higher visibility. By including a vinyl shower head dangler, the shopper was tipped off to the product’s use. To complement the dangler, printed graphics of a simple four step process communicated the instructions and ease of use. The Nivea In-Shower Lotion Family of Displays was created by Menasha Display, 1645 Bergstrom Rd.,Neenah, WI 54956; Silver Award (Web Site) www.menasha.com
Nivea In-Shower Lotion Displays
