Nordstrom x Nike Launches At Select Stores

Nordstrom in collaboration with Nike will launch the ‘Nordstrom x Nike’ sneaker boutique at select stores.
Olivia Kim, V.P., Creative Projects at Nordstrom, partnered with Nike for a collaboration on a women’s-only lifestyle shop that blurs the lines of fitness and fashion as the ultimate sneaker boutique for her. ‘Nordstrom x Nike’ will house limited-edition product introduced each month, curated collections of activewear, sneakers for runners and sneakerheads alike, activewear and athleisure, accessories, tech and more.
Kim and team worked closely with Nike to create this one-of-a-kind sneaker boutique, modeled on how female customers shop and wear the brand. The shop will be curated with select seasonal items from the store’s different departments and merchandised alongside Nike product.
“The Nordstrom x Nike sneaker boutique takes the best of our Nike Sportswear product and curates it beautifully for the female consumer,” said Cal Dowers, VP/GM, Nike Sportswear. “By partnering with Nordstrom , we have created a unique space that will better serve and inspire sneaker culture and sport style for women.”