Avocados From Mexico® Returns As Official Avocado Brand Of The College Football Playoff
As any true fan knows, fresh guacamole is the ultimate game day must-have. That’s why Avocados From Mexico®, the number one selling avocado brand in the U.S., has partnered with the College Football Playoff (CFP) for the second year in a row to become the Official Avocado Brand of the CFP. As the first produce brand to ever join forces with college football’s national championship event, the brand is once again bringing shoppers big wins in their local stores with its new Always a Good Play campaign. As the Official Avocado Brand of the CFP, Avocados From Mexico is ensuring college football fans can easily find quality produce through in-store promotional programs, consumer savings, thematic packaging and digital engagement.
Retail activations will include: Incentives and giveaways: College football is about to get even more exciting with the chance to win free avocados and an all-expense-paid trip to the 2025 College Football Playoff National Championship Game in Atlanta, Georgia, on Monday, January 20. Shoppers can enter for a chance to win with every purchase from the themed bins found in stores. New, thematic packaging: Retailers will direct shoppers’ attention to Avocados From Mexico with bright, themed bins that bring the game day energy. With 80% of the avocado business based on bulk, providing consumers with larger bags and bins will encourage the concept of bulk purchasing. Big shopper savings: When shoppers buy a bag of Avocados From Mexico, they can receive an instant $1.50 cash back by uploading a photo of their receipts via the QR code on in-store displays. The brand is also giving consumers a national repeat purchase offer, where fans can get free avocados when they shop for avocados frequently.
Through its bag and bulk options, Avocados From Mexico hopes to impact shopping behavior during this season and beyond, incentivizing consumers with free goods when they purchase in multiples. Digital toolkit for stores: Complete with logos, high-resolution assets, social posts and more, this toolkit provides retailers with everything they need to reach consumers online.
“As the first produce brand to advertise in both the Big Game and the College Football Playoff, we are proud to have built such close ties to the game of football,” said Alvaro Luque, Avocados From Mexico President and CEO. “It’s a sport that brings people together – and there’s no better feeling than rooting for your favorite team over a freshly-prepared bowl of guacamole. We know that our brand plays a big role in making football season extra special and aim to continuously find innovative ways to show shoppers how they can make their game day one to remember.” (Web Site) www.avocadosfrommexico.com
Bluemercury Unveils New Store Design
Bluemercury, a neighborhood-based leading luxury beauty retailer and Macy’s, Inc. nameplate, announced a new store design, and rebranded digital presence along with several new brand partnerships. Aligned to its 25th anniversary, this marks the next step forward in the retailer’s ongoing omni evolution coined “The New Blue,” whereby it seeks to redefine modern luxury in beauty.
As part of this evolution, Bluemercury recently introduced an overhauled in-store retail design including hyper-personalized service offerings, highly curated assortments, and unmatched expertise courtesy of the brand’s Beauty Experts. “The New Blue” brick and mortar format is now present in eight locations across coveted U.S. neighborhoods with many more planned in the future.
Additionally, Bluemercury launched Victoria Beckham Beauty and Anastasia Beverly Hills, in line with its ongoing commitment to offer a thoughtful, curated selection of coveted luxury brands. The introduction of these two leading color cosmetic partners provides Bluemercury customers further access to an expanded premium beauty assortment.
“We are thrilled to not only be celebrating 25 years in luxury beauty, but also to be making these significant advancements with the brand,” said Maly Bernstein, CEO at Bluemercury. “This milestone represents one component of our ongoing evolution, and we cannot wait for our current and future clients to discover Bluemercury in a modernized, refreshed way – from the in-store experience to the way we show up online, to the brands we carry.” (Web Site) www.bluemercury.com
ARKO Corp. Opens New Handy Mart Store In Newport, North Carolina
ARKO Corp., a Fortune 500 company and one of the largest convenience store operators in the United States, has opened its newest Handy Mart store in Newport, North Carolina.
The 5,600-square-foot store, located at 2934 Highway 24, offers delicious food and beverage selection, including fresh coffee, Frazil frozen drinks, and a variety of grab-and-go items like breakfast sandwiches, donuts, cheeseburgers and fried chicken. Additionally, the store offers its delicious, high-value $4.99 pizza, both take-and-bake and served hot, 2 for $3.33 Nathan’s hot dogs and $2.99 Tyson chicken sandwich to the company’s enrolled fas REWARDS® loyalty members. The store also features multiple cold beverage doors, a walk-in beer cave, and convenient fueling options for both cars and trucks.
“This new Handy Mart location is a key part of our expansion in North Carolina, and we’re committed to providing the Newport community with a convenient, high-quality shopping experience and delivering value to the community,” said Arie Kotler, President & CEO of ARKO. (Web Site) www.arkocorp.com
MINISO Unveils 200th U.S. Store In Santa Monica, Highlighting Continued Expansion And Strategic IP Collaborations
Global lifestyle brand MINISO marked the grand opening of its 200th store in the United States at the iconic 3rd Street Promenade in Santa Monica. This milestone not only underscores MINISO’s rapid growth in the U.S. market but also highlights its commitment to expanding its footprint and enhancing brand influence across the country.
The Santa Monica store, encompassing over 3,700 square feet marks the latest chapter in MINISO’s U.S. expansion. This year alone, MINISO has opened numerous new stores in key locations across the country, including Times Square and Tangram in New York, and at the American Dream Mall in New Jersey, reinforcing its strategic focus on building a strong and widespread presence in the world’s largest consumer market. The brand’s ability to resonate with American consumers is evident in the continued success of its new store launches, each of which has been met with an enthusiastic reception.
The new store’s limited-time storefront design, featuring Disney’s Stitch in a bespoke beach style, creates a vibrant and engaging atmosphere to attract a diverse range of customers. Inside, the store features dedicated zones showcasing a wide range of MINISO’s collaborations with globally popular IPs, including beloved characters from Disney, Sanrio’s Kuromi and Hello Kitty, to Minions, BT21, Care Bears, and more. These curated IP zones create a unique and immersive environment that strengthens the emotional connection between the brand and its consumers. With 200 stores now established across North America, including prominent locations in over 20 U.S. states and key spots, MINISO continues to make significant strides in the U.S. market. This ongoing expansion is central to the brand’s strategy to enhance its influence and maintain its position as a leading global lifestyle brand offering a variety of design-led lifestyle products. (Web Site) www.miniso.com
Serendipity3 Restaurant Opens In Times Square, NYC
Serendipity3 restaurant, the iconic New York City landmark and home of the world-famous Frrrozen Hot Chocolate, officially opened its new Times Square location on Thursday, Sept. 5. This location opens at a special time, as the restaurant celebrates the 70th anniversary of its first opening in September 1954 on the Upper East Side of New York City.
Serendipity3 Times Square brings fans of the restaurant all of their favorite menu items and a few new additions, including a Sunday Chicken Dinner Sundae, two new sandwiches, three new ice cream flavors, and more. The new location also features a bar area offering innovative, over-the-top cocktails, as well as a full ice cream bar. As a venue that has housed art and culture legends for the past 70 years, Serendipity3 Times Square will also be inviting local artists to display their art throughout the restaurant and provide restaurant goers in Times Square the opportunity to shop artwork on the walls as they dine in.
“There is no better way to celebrate our 70th anniversary than by officially opening a new location in the Theater District, marking the first time we have ever expanded in Manhattan.,” said Chef Joe Calderone, Creative Director of Serendipity3. “Serendipity3 has been a destination for locals, tourists, and celebrities alike who share a common interest – a love for ice cream and over-the-top menu items. We cannot wait to welcome thousands of new customers into our Times Square location and continue the tradition and legacy of the iconic Frrrozen Hot Chocolate!”
Designed by acclaimed New York-based interior architect Wid Chapman, the new location delivers a bolder, more contemporary take on the restaurant’s signature funky, eclectic aesthetic, providing captivating social-media worthy, eccentric design in the mix. Wid has brought the restaurant’s long-time Andy Warhol connection to life through reproductions of Andy’s signature pop art depicting Marilyn Monroe, the late Queen Elizabeth II and more across the restaurant’s walls. As an homage to the original location’s iconic Tiffany lamps, Wid also worked with local stained glass artist Allison Eden for similarly-styled glass mosaic installations, including a stained glass installation of a roaring fireplace, a subtle nod to the restaurant’s namesake, the 2001 rom-com “Serendipity” starring John Cusack and Kate Beckinsdale.
“When designing Serendipity3 Times Square, we wanted to amplify everything that is iconic about the original Upper East Side location and the restaurant’s brand through pattern, bold colors, lighting and more,” said Wid. “Through its Warhol elements, Allison Eden’s outstanding vibrant glass mosaics throughout, and a new twist on all things form, pattern, color, and light, restaurant goers are in for a real treat as soon as they step inside.” (Web Site) www.serendipity3.com
Sweetgreen Celebrates Opening Of First Ohio Restaurant
National restaurant brand Sweetgreen recently opened its first-ever Ohio-based restaurant in the Short North, introducing its craveable salads, plates and bowls to Columbus. Known for its vibrant fan culture and booming culinary scene, Columbus has been eagerly anticipating the arrival of its first Sweetgreen.
“We can’t wait to open the doors at our flagship Ohio restaurant in this lively Columbus neighborhood,” said Jonathan Neman, Co-founder and Chief Executive Officer of Sweetgreen. “With local ingredients sourced from across the midwest, we’re excited to bring the Sweetgreen flavor to Columbus’ iconic food scene. It’s been a long time coming, and we are so grateful to the Columbus community for embracing us with open arms!”
The full menu of salads, warm bowls, protein plates, and sides will be available for purchase for dine-in, delivery or carry-out, including long-time favorites like the Harvest Bowl and Crispy Rice Bowl as well as the new Caramelized Garlic Steak, which is seasoned with a garlic spice blend and finished in a gentle toss of extra virgin olive oil and herbs. Sweetgreen’s customizable menu holds over two billion flavor combinations with a variety of fresh ingredients and signature dressings that guests crave. (Web Site) www.sweetgreen.com
Rennaï Announces Canadian Retail Partnership With Victoria Beckham Beauty
Rennaï, a new beauty and self-care shopping destination, announces its exclusive Canadian retail partnership with Victoria Beckham Beauty. Opening on September 5th, 2024 in Montreal’s ROYALMOUNT project, Rennaï’s 36,000 sq ft flagship store is a one-stop-shop for beauty products and services. The first in a series of North American store openings, Rennaï will feature best-in-class national, global and domestic beauty and self-care brand offerings.
With an instant beauty cult following, the Victoria Beckham Beauty line is currently available in US and European outlets, making Rennaï the first and only Canadian retail partner for this highly coveted brand. Situated in Rennaï’s Re-imagine realm, dedicated to beauty, the Victoria Beckham Beauty counter is staffed by highly trained specialists. These experts enhance the customer experience with specialized techniques and personalized applications, embodying Rennaï’s commitment to responsible education and inspiration.
“As Victoria Beckham Beauty plans to expand its retail footprint globally, and as we saw incredible traction with Canadian sales via our own e-commerce business, the natural next step was to provide our Canadian customer with a brand experience closer to home. We chose Rennaï as our first Canadian retail partner and are thrilled about the opportunity to be part of such a unique and innovative retail experience,” said Katia Beauchamp, Victoria Beckham Beauty CEO. (Web Site) www.rennai.com
Academy Sports + Outdoors Continues Growth With Nine Additional New Stores Opening In Fall 2024
Academy Sports + Outdoors, a leading full-line sporting goods and outdoor recreation retailer, will open 9 new stores in fall of 2024 in Beckley, West Virginia; Kingsport, Tennessee; Bloomington, Indiana; Selma, North Carolina; Ft. Myers, Florida; Birmingham, Alabama; Springfield, Ohio; Bradenton, Florida; and Bulverde, Texas. Academy has already opened three new stores this year, with plans to open a total of 15-17 new stores in fiscal year 2024.
Every Academy Sports + Outdoors store is a fun destination where families can find apparel, footwear, sports and camping equipment, hunting and fishing gear, outdoor cooking, and more from top national brands at an everyday value.
“Academy Sports + Outdoors is excited to continue our company growth with nine new stores this fall, making shopping with us more convenient than ever in existing markets and providing new customers with the best localized assortment of sports apparel, footwear, equipment and outdoor gear,” said Eric Friederich, Senior Vice President of Retail Operations at Academy Sports + Outdoors. “Academy is looking forward to helping more active families have fun out there and become the new go-to destination for customers looking for the top brands at the lowest prices.”
Build-A-Bear Celebrates Hello Kitty’s 50th Anniversary With New Retail Experience
Build-A-Bear Workshop, a pioneer in experiential retail, has introduced an exclusive 50th Anniversary Hello Kitty® make-your-own plush and plans for a first-of-its-kind Workshop location designed in collaboration with Sanrio®, the parent company of Hello Kitty® and Friends. The grand opening of the new Build-A-Bear x Hello Kitty® and Friends Workshop, situated in the prestigious Westfield Century City in Los Angeles, is expected to occur in time to celebrate Hello Kitty’s November anniversary with special events and exclusive products along with the personalized, memorable, “building” process for which Build-A-Bear is known.
The new 50th Anniversary Hello Kitty® plush rolls out in participating Build-A-Bear Workshop locations in the coming weeks. This exclusive, limited-edition make-your-own Hello Kitty plush commemorates the milestone anniversary with sparkly accents, a festive new dress with a playful twist on Hello Kitty’s signature bow, making this one-of-a-kind item a must-have for collectors and fans. These exciting events reflect a new chapter in the company’s longstanding, successful relationship with Sanrio, which has driven lifetime sales of more than three million Hello Kitty and Friends themed plush items and led to the creation of the exclusive 50th Anniversary Hello Kitty® make-your-own plush.
“We are delighted to collaborate with Sanrio on the first-ever Hello Kitty and Friends inspired Build-A-Bear Workshop location, especially as we celebrate the remarkable 50th anniversary of this beloved character,” said Anjali Khosla, Vice President of Brand Management of Build-A-Bear Workshop. “Beyond this milestone moment, the timing is also supportive of the strategic expansion of our global retail footprint as well as the purposeful extension of our addressable market to include teens and adults – which is also a key consumer for Hello Kitty and Friends.”
“We are excited to expand our Build-A-Bear collection with the launch of this special 50th Anniversary Hello Kitty plush, bringing fans a unique collectible that they can cherish for years to come,” said Jill Koch, Senior Vice President of Marketing and Brand Management of Sanrio, Inc. “As our partnership with Build-A-Bear continues to grow and evolve, we are looking forward to introducing new products and activations that inspire playfulness, fun and creating memorable moments together.”
Natural Grocers® Announces New Partnership With Rodale Institute To Help Grow The Regenerative Organic Agriculture Movement
Natural Grocers®, known as the nation’s Organic Headquarters®, has announced a new partnership with Rodale Institute, a 501© nonprofit dedicated to growing the regenerative organic agricultural movement through rigorous research, farmer training and education. Every year, Rodale Institute welcomes a select group of students to its headquarters to train for careers in regenerative organic agriculture. Farmer trainees focus on cultivating agricultural skills both in the classroom and in the fields.
During Organic Month, customers will have an opportunity to support the retailer’s goal of raising $100,000 for Rodale Institute with donations at the register and a portion of proceeds from the sales of themed reusable shopping bags. Additionally, Natural Grocers will focus its monthly community educational efforts, discounts, recipes and giveaways on the organic food movement and regenerative agriculture.
“We are thrilled to partner with Rodale Institute,” said Raquel Isely, Vice President of Marketing at Natural Grocers. “This highly esteemed organization has been putting science behind the best practices in organic agriculture for more than 75 years, proving that healthy soil leads to healthy food, healthy people and a healthier planet. Its groundbreaking science and direct farmer-support programs serve as a catalyst for change in farming and food production worldwide. We couldn’t be more pleased to dedicate this year’s Organic Month Fundraiser Campaign to Rodale Institute, the leading voice in developing solutions for the regenerative organic movement.”
Foxtrot Café & Market Reopens First Location In Chicago
Foxtrot, the upscale corner store chain that closed unexpectedly last April under former parent company Outfox and is being revived by its co-founders, reopened its first location at 23 W. Maple on Chicago’s Gold Coast with an expanded coffee experience and reimagined food offering that will span all stores.
Foxtrot Café & Market is taking its café experience to the next level with an expanded, full-day menu featuring delicious breakfast, lunch, and afternoon offerings. Its signature breakfast tacos will remain a beloved staple, and the new menu introduces made-fresh-daily panini sandwiches, salads, and bowls for lunch, alongside an assortment of freshly baked, delicious cookies. Leading the coffee service are exclusive blends, such as The Milk Man Blend and Early Train Espresso, crafted specifically for Foxtrot cafés. Foxtrot will continue to offer retail bean and CPG selections from longtime Chicago roasters and partners, including Metric and Kyoto Black.
“Our new coffee and food menus are a true reflection of Foxtrot’s founding principle: taking the ingredients we’re passionate about, partnering with the best purveyors, and making them a special part of our day-and yours-every day,” said Foxtrot Chairman Mike LaVitola.
Armitron Launches Armitron Connect Smartwatches
Armitron, a watchmaking leader since 1975, launches Armitron Connect, a smartwatch collection that combines cutting-edge technology with the brand’s trusted craftsmanship. Offering stylish, user-friendly smartwatches at an affordable price, Armitron Connect invites everyone to love every second while enjoying the perfect balance of style and practicality. The smartwatch collection debut includes innovative models with exceptional battery performance, like the sleek ‘Eclipse’ with its intuitive touchscreen face and the ‘Matrix’ with an AMOLED high-definition display for crystal-clear resolution. All Armitron Connect smartwatches blend style, functionality, and innovative technology, including a magnetic, rapid USB charger that offers a battery life that can last for days, adapting to the wearer’s usage. Priced between $55 and $75, the Armitron Connect collection is currently available at retail.
Better Than Bouillon® Launches New Organic Beef Pho Base
Better Than Bouillon® has launched its latest innovation, the new Organic Beef Pho Base from its Culinary Collection. Made with beef stock, roasted beef, ginger and anise, the Organic Beef Pho Base makes it easier for consumers to make a savory, flavorful pho broth at home that tastes like it has been cooking all day – without actually taking all day. Better Than Bouillon’s Organic Beef Pho Base is sold exclusively at Costco Wholesale, in a 21-ounce jar that is equal to 100 servings. It will be on shelves this fall and available to customers in select locations across the U.S. and Canada.
Ubique Group Launches Buzz And Bloom Furnishings, Available Now At Walmart
Ubique Group has launched Buzz and Bloom, a delightful new line of kids furniture available only at Walmart. This strategic partnership marks the first exclusive retailer collaboration between Ubique Group and Walmart, aiming to bring playful yet practical furniture solutions to families across the nation. Buzz and Bloom combines imaginative and functional design, delivering furniture that’s fun, stylish and practical. Crafted with a focus on quality and charm, the Buzz and Bloom collection is whimsical and transforms any space into a playground of comfort and creativity. The Buzz and Bloom collection boasts 27 unique bedroom pieces and engages parents and children alike with a harmonious blend of style, materials, and fabric. Crafted with a focus on quality and charm, this whimsical line transforms any space into a playground of comfort and creativity. From beds and seating to dressers and storage, the Buzz and Bloom line perfectly pairs comfort with flair, paving the way for great moments and memories. This thoughtful design, combining engineered wood and solid wood components, also ensures durability, safety and peace of mind.
Drake’s® Introduces Drake’s Mini Cake Bites, Big Flavors In A Mini Cake Bite
New Drake’s Mini Cake Bites are delicious, bite-sized cakes in flavors inspired by classic Drake’s varieties: Pound Cake, Coffee Cake and Devils Food with chocolate chips. Drake’s Mini Cake Bites will be available in supermarkets, supercenters, value retailers and convenience stores throughout the Eastern U.S.
“These portable, portion-controlled treats meet the snacking needs of busy families,” said Chip Stenberg, Drake’s associate brand manager. “With four mini cakes in each pouch, Drake’s Mini Cake Bites are perfect for on-the-go snacking.”
Eureka Unveils E20 Plus Vacuum With Advanced Cleaning Performance
After the overwhelming success of the Eureka E10s, which captivated the global market following its debut at IFA 2023, Eureka has introduced its latest innovation, the Eureka E20 Plus. This new model builds on the design and strengths of its predecessor, the E10s, while upgrading to an impressive 8,000 Pa suction power, incorporating the latest anti-tangle roller brush, and enhancing obstacle avoidance with DuoDetect AI™ 3D technology. The Eureka E20 Plus continues the innovative design of the E10s. Unlike traditional robotic vacuums with base stations, the Eureka E20 Plus features a bag-free base station. After cleaning, the base station collects debris in a dust cup, much like most cordless vacuums. When the dust cup is full, press a button to empty it, and users are ready for the next cleaning session, saving both money and time.
Luxury Personal Care Brand evolvetogether Announces First Retail Partnership With Bluemercury
evolvetogether, the personal care brand that creates sustainable, thoughtfully made products designed for every day, announced its retail debut with luxury beauty retailer, Bluemercury. This strategic partnership marks a significant milestone for evolvetogether as it extends beyond its direct-to-consumer digital roots to deliver its coveted products to a broader audience, bringing to life the physical and experiential elements that are so core to the brand’s persona. Renowned for high-performing formulas and sophisticated fragrances, evolvetogether has established itself as a leader in the clean beauty and wellness industry.
With an emphasis on clean formulas that work, fine fragrance, and beautiful, universal design, the brand’s products leave the skin feeling cleansed without stripping, nourished with plant-based oils and butters, protected with science-backed technology, and delicately scented with fine fragrance. The products are designed to live with you – in your home, on your vanity, and on the go.
“The partnership with evolvetogether is such a natural fit for Bluemercury as the brand embodies what our client is seeking by offering a full suite of high performing, sustainable luxury products that are easy to weave into one’s daily routine,” said Tracy Kline, Bluemercury’s head of merchandising and spa. “From their thoughtful origins to their values and sleek esthetic, we can’t wait to share this assortment with our consumers in store and online.”
Minwax® Wood Finish™ Color Series Premium Oil-Based Stain Features Easy One-Coat Application
Minwax®, America’s No. 1 selling brand of interior wood stains and clears, introduces Wood Finish™ Color Series Premium Oil-Based Stain with one-coat application in 240+ Colors. Wood Finish™ Color Series is an advanced interior wood stain featuring a unique balance of ease of application and one-coat coverage, along with the exceptional richness and penetration of traditional oil-based stains. Tintable to a palette of over 240 colors, Color Series helps bring creative ideas to life, allowing DIYers to closely match or complement spaces in their home. Available in quarts and gallons, this innovative formula not only enhances wood grain but also accelerates project completion up to two times faster. Five times thicker than traditional Minwax® Wood Finish™ stains, this formula ensures precise control during application on properly prepared wood furniture, cabinets, doors, trim, molding and hardwood floors.
“Our new Wood Finish™ Color Series is a game-changer for DIY enthusiasts. With its quick, one-coat application and over 240 colors, it’s never been easier to bring your creative visions to life,” said Madeline Tucker, Senior Brand Manager, Minwax®. “This innovative stain not only provides sufficient coverage without always needing conditioning but does so with speed and quality, helping our customers transform their spaces with ease and style.”
Sarah Creal Beauty Launches In Sephora
Sarah Creal has launched into 22 doors nationwide at Sephora. The luxury beauty brand founded by Sarah Creal, a visionary Product Developer and Brand Builder of 30 years, features high performance makeup and skincare essentials for women 40+. Scientifically-advanced, multi-use products deliver moisture, wear and repair, both immediately and long term. Powerful on their own, each formula was developed to work harmoniously as a team. Sarah Creal clinically tests every product with third party labs and presents all products in considered, bespoke packaging. Sephora will introduce the brand with its core lineup of Everyday Essentials (launched at SarahCrealBeauty.com this June), alongside a NEW Lip Collection comprised of 10 Hydrating Lipsticks called Speak For Yourself and a Peptide Priming Treatment called Lip Grip. Lip Grip is a colorless, universal lip treatment that holds your lipcolor in place while blurring to soften the look of lip lines – a common concern for the brand’s key demographic. The lipstick collection Speak For Yourself celebrates women’s rights, with shade names including Pink Tax, Red V. Wade, Double Standard, Pay Equity and Madam President.
“We are thrilled to partner with Sarah Creal Beauty, an innovative brand that addresses a gap in the market for tailored beauty solutions for clients with mature skin,” said Amy Abrams, VP Makeup Merchandising at Sephora. “With its scientifically advanced, multi-use formulations, this brand not only seeks to support and enhance daily beauty routines, but also empowers consumers to find effective solutions for their unique skin concerns at 40+, which we know will resonate with our Sephora community.”
Zep® Launches Next-Gen Degreasers And High-Performance Cleaning Products At Lowe’s
Zep®, the go-to cleaning brand for professionals, continues to expand its reach into homes with the launch of three new products at Lowe’s Home Improvement stores nationwide. The latest products are the Heavy-Duty Citrus Degreaser & Cleaner Mist, the Industrial Purple Degreaser & Cleaner Mist and the Outdoor Foaming Cleaner & Brightener. Additionally, Zep Plus Glass & Mirror Cleaner is now also offered at Lowe’s.
“These brand-new products, along with the expansion of Zep Plus Glass at Lowe’s, demonstrate our commitment to delivering innovative and effective cleaning solutions,” said Lauren Houser, Vice President of Marketing at Zep. “Our partnership with Lowe’s allows us to offer high-quality, reliable products that make cleaning tasks easier and more efficient. With features like our Flairosol technology and our advanced formulas providing superior cleaning power, we are excited to enhance our customers’ cleaning experiences.”
California Milk Advisory Board Appoints Lizzie Werber As Senior Marketing Manager
The California Milk Advisory Board (CMAB) has added Lizzie Werber as Senior Marketing Manager. With over a decade of experience in retail and specialty food, Werber brings a wealth of knowledge in brand strategy, project management, and cross-functional collaboration. She most recently held the position of Vice President of Business Development at the Ugly Company, a California-based company focused on combating food waste by upcycling cosmetically imperfect fruits that would otherwise be discarded. As Senior Marketing Manager, Werber will be responsible for the planning, execution and analysis of consumer promotions, including retailer-specific shopper marketing programs, e-commerce and direct-to-consumer activations, and partnerships with other brands and agriculture organizations. She will also be a valuable resource of marketing expertise to CMAB’s processor community.
KFC Names Catherine Tan-Gillespie CMO
KFC® has named Catherine Tan-Gillespie Chief Marketing Officer and Chief Development Officer for KFC U.S. She will report to Tarun Lal, president of KFC U.S. In this role, Tan-Gillespie will develop and implement innovative marketing strategies to return the business to growth in the U.S. Tan-Gillespie joins KFC U.S. from KFC Canada, where she has served as president and general manager since 2022.
Schnucks Markets Announces New Marketing Appointments
Schnuck Markets announced that Kim Gray will lead the company’s Merchandising team as Chief Merchant, succeeding Ryan Cuba, who will become the company’s first Chief Growth Officer. Gray brings to Schnucks more than 20 years of merchandising and leadership experience across Fresh, Center Store and E-commerce category management. Gray previously held senior merchandising roles at Ahold Delhaize USA, Hannaford Supermarkets and Food Lion. As Schnucks’ Chief Merchant, Gray will lead and provide a strategic vision for merchandising strategy, category management, procurement, assortment, pricing, promotions and supplier diversity. With 19 years at Schnucks, the last four as Chief Merchant, Cuba takes the helm as Schnucks’ first Chief Growth Officer, overseeing the teams responsible for strategic planning, acquisitions, business development, real estate, store design, construction and maintenance. Prior to his post as Chief Merchant, Cuba held leadership roles at Schnucks in Store Operations and Business Development. Both Gray and Cuba begin their new roles on Sept. 2 and will be members of the company’s Strategy Team, the team of executives who lead the overall direction and execution of the company.
Menasha Packaging Invests In North American State-Of-The-Art Preprint Hub
Menasha Packaging, a leading provider of innovative packaging solutions, announces a groundbreaking investment in its North American preprint capabilities. With a commitment of over $50 million, Menasha is poised to revolutionize the preprinted graphic packaging space. Menasha’s major preprint expansion initiative includes substantial investments in cutting-edge equipment and automation. The organization will add a NEW 8-color + varnish press to its existing fleet of assets, complemented by NEW facility automation and robotics focused on addressing the industries need for a wide range of run quantities, and quick change overs. These investments are set to double Menasha’s North American preprint capacity, reinforcing its position as an industry leader in preprinted graphic packaging solutions. This investment compliments recent investments in Menasha’s suite of graphic packaging technology, to include: digital flexo (short and long run), digital offset, litho laminate, and direct print for both corrugated and folding carton. With the new press, combined with Menasha’s already existing fleet of preprint presses, pre-press capabilities, and in-house platemaking, Menasha is well-equipped to meet the evolving needs of its customers.
Etherdyne Technologies and Glass-Media Launch Groundbreaking Wire-Free Power Display Platform
Etherdyne Technologies and Glass-Media (www.glass-media.com) have partnered to unveil a transformative retail solution that combines Etherdyne’s patented wire-free power zone technology with Glass Media’s patented display modules engineered for maximum energy efficiency. This revolutionary integration offers brands and retailers the ability to retrofit existing vitrines, fixtures, and display cases, enabling the seamless delivery of digital content in close proximity to products such as jewelry, watches, and eyewear, all without the inconvenience of battery replacements or recharging. Etherdyne Technologies, renowned for its pioneering wireless power solutions, introduces a fully certified wire-free power platform delivering up to 100 watts of power that delivers power at a distance to many devices simultaneously liberating retailers from the constraints of traditional power sources.
This technology eliminates the need for cables, allowing for a more streamlined, aesthetically pleasing store environment while supporting a variety of devices without physical connections. In a powerful synergy, Glass Media brings its patented, low profile, high-definition, commercial-grade display modules together with a cutting-edge IoT cloud infrastructure, offering remote content management and deep analytical insights. This integration enables brands and retailers to seamlessly deliver relevant, dynamic, and engaging content at key points of influence, fostering meaningful consumer engagement and, most importantly, driving incremental sales growth. Key Features and Benefits: Eye-Catching Visuals: The displays deliver crisp, vibrant visuals with up to 1000 nits of brightness, significantly enhancing product presentation. Remotely Managed Content: Remote content management allows seamless updates and control of display content from anywhere, ensuring timely and relevant messaging. Wireless Freedom: Etherdyne’s patented wireless power platform enables retailers to position devices and displays freely within the power zone. This unmatched flexibility expands merchandising possibilities and optimizes store layouts for maximum impact. Data-Driven Insights: Displays with integrated analytics can track customer interaction, offering valuable data to refine marketing and merchandising strategies. Streamlined Operations: The integration of wireless power and advanced media technology reduces setup complexity and ongoing operational hurdles, allowing retailers to focus on delivering exceptional customer experiences. For more information, visit. (Web Site) www.etherdyne.net
HP Introduces PVC-Free Double-Sided Pole Banner
HP PVC-free Blockout Banner and HP PVC-free Double-sided Pole Banner are two new banner solutions that offer a PVC-free alternative with the same features as traditional banner material but safer for human health and the environment. With the growing consumer demand for products with sustainability highlights, these banners can open up new market opportunities for print providers. “These heavy-duty banner materials contain no chlorine or phthalates and can handle everything from long-lasting indoor or outdoor signs to banner stands, POP displays, and hanging banners,” said Kara Work, BMG Product Development Director for HP Large Format Print Media. HP PVC-free Blockout Banner has an opaque blockout layer to prevent show-through and help maximize the message. HP PVC-free Double-sided Pole Banner has a tight banner weave (1000 x 1000 denier) that provides excellent durability and high-resolution image quality for banners printed on both sides. Print providers can now enhance their existing product line with these innovative PVC-free banner alternatives and appeal to the growing eco-conscious market. For more information, visit. (Web Site) www.HPLFMedia.com
7-Eleven Unveils Bold New Slurpee® Drink Experience With Coca-Cola® And OREO®
7-Eleven, Inc. is stirring up excitement with a daring new Slurpee® drink flavor: Coca-Cola© OREOTM Zero Sugar, exclusively available at participating 7-Eleven®, Speedway® and Stripes® stores nationwide. This unexpected flavor combination caps off this year’s exciting Slurpee season, including the brand’s annual Slurpee Day celebration.
The new Slurpee drink flavor release is inspired by Coca-Cola© and OREO’s© upcoming launch of two limited-time treats: Coca-Cola© OREOTM Zero Sugar and the OREO© Coca-ColaTM Sandwich Cookie, both available at 7-Eleven, Speedway and Stripes stores nationwide. The Coca-Cola© OREOTM Zero Sugar Slurpee drink is an exciting spin on the fan-favorite Coca-Cola® Slurpee, combining the classic taste of a crisp and fizzy Coca-Cola® with flavorful, OREO© sandwich cookie-inspired hints.
“We are thrilled to join forces with Coca-Cola© and OREO© to create a one-of-a-kind Slurpee drink experience that delights and excites our consumers,” said Dennis Phelps, Senior Vice President, Merchandising (Vault and Proprietary Beverage) at 7-Eleven, Inc. “We’re bringing together the snack aisle and the Slurpee drink machine to give everyone a reason to head to our stores for a delicious, unforgettable moment.” (Web Site) www.7-eleven.com
Albertsons Companies Launches New Own Brand, Overjoyed™, Featuring Indulgent Treats, Gifts And Décor
Albertsons Companies has introduced its newest Own Brand, Overjoyed, marking the company’s first major private label debut in recent years. Designed to inspire and elevate every occasion, Overjoyed offers shoppers a curated selection of colorful and tasty products including cupcakes, candles and liners; cookies; chocolatey trail mixes; cheesecakes and sprinkles. An extension of Overjoyed, Overjoyed Boutique™ features decorative vases, candles and seasonal gifts to make every day sparkle. Overjoyed and Overjoyed Boutique™ are available now in Albertsons Cos. stores including Albertsons, Safeway, Vons, Jewel-Osco, ACME and Shaw’s.
“At Albertsons Cos., we are dedicated to bringing people together around the joys of food, and our newest Own Brand, Overjoyed, underscores this commitment by helping shoppers celebrate the joys of every day and connect with loved ones,” said Brandon Brown, SVP Own Brands for Albertsons Cos. “We are constantly evaluating how well we’re meeting our customers’ needs through our Own Brands portfolio, and we realized we had an opportunity to create a brand to celebrate life’s every day, special moments. With Overjoyed, we look forward to helping our loyal customers create an emotional connection and lasting memories from hosting a hot fudge sundae party to surprising the family with cupcakes for dessert to treating a teacher or neighbor with holiday trail mix ‘just because’.” (Web Site) www.albertsonscompanies.com
ANGEL’S ENVY® Partners For Annual Toast The Trees Initiative
ANGEL’S ENVY®, the global brand that produces finished whiskeys at their Louisville-based distillery, and the Arbor Day Foundation, the world’s largest member nonprofit dedicated to planting trees, enter their 11th year of partnership for the annual Toast the Trees initiative, celebrating over a decade of impact.
Since the program’s inception in 2014, ANGEL’S ENVY and the Arbor Day Foundation have planted over 311,000 White Oak trees. In Kentucky alone, more than 40,000 trees have been planted across 62 acres, leaving a lasting impact on this vital habitat. Each September, in honor of U.S. National Bourbon Heritage Month, Toast the Trees emphasizes the importance of planting trees, from urban canopy restoration to replenishing White Oak forests to support for a more sustainable future for all. Bourbon must legally be aged in new oak barrels, and the white oak tree is the most common type harvested for North American cooperages. Each white oak tree yields between one and three barrels and takes about 70 years to mature.
“Working with the Arbor Day Foundation on the Toast the Trees initiative has been a remarkable journey ANGEL’S ENVY has been honored to be a part of,” said Gigi DaDan, General Manager of ANGEL’S ENVY. “Over the past decade, we’ve supported the bourbon industry’s need for a healthy White Oak population, and, most recently, helped local communities in dire need of trees in their city through our Urban Canopy restoration efforts. This program reflects our pride in being an American Whiskey brand made in the heart of downtown Louisville and we can’t wait to see the kind of impact we will continue to build for years to come.”
“For more than a decade, ANGEL’S ENVY has shown a deep commitment to the transformative power of trees,” said Dan Lambe, chief executive of the Arbor Day Foundation. “Through our partnership, we’ve witnessed firsthand how trees can drive positive change, from revitalizing forests to enhancing urban communities. We’re grateful to work alongside this team of forward-thinking leaders and we’re excited to continue this meaningful work together.”
As the Toast the Trees program enters its 11th year, ANGEL’S ENVY will continue to support the replenishment of America’s White Oak population through reforestation efforts and by planting native trees in urban communities. ANGEL’S ENVY is also encouraging supporters to donate to the Arbor Day Foundation. (Web Site) www.angelsenvy.com
Bailey’s Promotes Introduction Of Sippable Cinnamon Churros Irish Cream Liqueu
Churros are that one treat where ‘just one more’ is always the rule, never the exception. Bringing a new way to indulge in the deliciousness, Baileys is reinventing the classic pastry and transforming it from something you can dip to something you can sip with the introduction of new Baileys Cinnamon Churros Irish Cream Liqueur – a tantalizing blend of smooth Irish Cream, Irish Whisky, savory cinnamon, and warm vanilla notes. Each sip brings to life the taste of this golden crispy pastry in the velvety texture of Baileys’ classic Irish Cream, making it an irresistible indulgence for any occasion.
“We’re always seeking new ways to satisfy the diverse palate of our customers, and we couldn’t be more excited to introduce Baileys Cinnamon Churros Irish Cream Liqueur,”, said Whitney Mullen, Director of Baileys & Liqueurs at DIAGEO North America. “Inspired by the delicious treat that everyone knows and loves, this limited-time offering will bring a familiar flavor to people in a new way that’s as fun to sip as it is to share.”
“Don’t Churro Solo” with Baileys calls for good times with those closest to you. The bold and delicious creative campaign will inspire adults to celebrate together this fall with mobile OOH featured on trains and buses across New York City, Los Angeles, Houston, Chicago and Miami. Baileys Cinnamon Churros Irish Cream Liqueur will also bring a private “Don’t Churro Solo” celebration to Miami this fall featuring a vibrant, immersive train experience that offers a new way to sip this popular treat as guests hop aboard the adventure to enjoy signature cocktails, special music performances, and unique food pairings during the ride. (Web Site) www.baileys.com
Bardstown Bourbon Co. Introduces Silver Oak Finish, Discovery 12 In Time For Bourbon Heritage Month
Bardstown Bourbon Co. will celebrate Bourbon Heritage Month with two new releases, a Silver Oak Finish brings together innovators in American wine and whiskey to create a singular whiskey that celebrates American craft, and the 12th iteration of the sought-after Discovery series, both launching September 6.
Bardstown Bourbon’s Silver Oak finish is an expert blend of six 9- to 15-year-old bourbons, finished in Silver Oak Cabernet barrels for 17 months. The resulting bourbon offers an exquisite balance of ripe fruit, caramel and roasted nuts. Bardstown Bourbon’s Silver Oak finish is presented at 108 proof (54% alc. by vol.) and is offered at a suggested retail price of $159.99.
Accompanying the Collaborative release, Bardstown will also release the 12th iteration of its award-winning Discovery Series. The Discovery Series highlights the Art of Blending, creating exciting expressions that together are greater than the sum of their parts. Through artfully combining rare and exemplary whiskies it discovers from all over the world, this series pushes the boundaries of innovation by creating completely unique flavor profiles and styles.
Each release provides something new to discover. Discovery 12 is a thoughtfully blended collection of four whiskies, including a 6-year-old four grain recipe distilled and aged at Bardstown Bourbon Co. With each release, the Discovery series releases will include an increased percentage of Bardstown Bourbon’s estate distilled whiskies. It is presented at 115.2 proof (57.6 percent alc. by vol.), and available for a suggested retail price of $139.99. (Web Site) www.bardstownbourbon.com
Betty Crocker Stirs Up Magic with ‘Wicked’-Themed Color-Changing Baking Kits
To celebrate Universal Pictures’ spectacular film adaptation of “Wicked,” the beloved stage musical that has thrilled and delighted audiences for two decades, Betty Crocker is unleashing two new “Wicked”-inspired treats that are sure to be popular among baking and theater fans – Betty Crocker’s first-ever “mix-to-reveal” kits for Cookie Dough Pops and Cupcakes.
Fans will get to experience the magic of “Wicked” with this bewitching duo of Betty Crocker mixes. Are you an Elphaba, or a Glinda? Since pink goes good with green, the vanilla-flavored mixes change colors as the ingredients are stirred, revealing if bakers will be conjuring up a positively green treat like Elphaba, or a perfectly pink one like Glinda.
“For more than 100 years, fans have trusted Betty Crocker to bring joy into the world through homemade love, and baking with Betty Crocker is the perfect way for families to build up excitement for the new ‘Wicked’ film,” said Jenny Jonker, Betty Crocker Brand Experience Manager. “The opportunities for baking are truly ‘unlimited’ with Betty Crocker’s very first color-revealing innovation and new magical baking mashups. We can’t wait to see everyone’s enchanting and delicious creations.”
In addition to this spellbinding duo of Cookie Dough Pops and Cupcakes, fans can make additional, magical concoctions with six classic Betty Crocker products now featuring Wickedly Better Together recipe combinations. Each Betty Crocker brownie, cake, and cookie mix, as well as frosting, is packaged in special “Wicked”-themed boxes and features fun, amazifying recipes that combine two baking mixes for one darlingest treat that is sure to please everyone in the Land of Oz: Fantabulous Brookie: Some things are just better together – like combining Betty Crocker Chocolate Chip Cookie Mix and Delights Supreme Triple Chunk Brownie Mix. Thrillifying Cupcake: Defy gravity with Betty Crocker Super Moist Yellow Cake Mix and Fudge Brownie Mix. Outstandiful Cookie Pie: Change yourself for good by mixing Betty Crocker Delights Super Moist Triple Chocolate Fudge Cake Mix and Rich & Creamy Vanilla Frosting. (Web Site) www.BettyCrocker.com
The Botanist Islay Dry Gin Launches New Distiller’s Strength Gin, Designed For Bold Cocktails
The Botanist Islay Dry Gin unveils Distiller’s Strength, an ultra-premium, high-strength gin crafted by the experts at Bruichladdich Distillery. The release is distilled with The Botanist’s signature 22 hand-foraged, wild Islay botanicals at a new level of intensity: 50% ABV (100 proof). The result delivers bold flavor and sumptuous viscosity uniquely suited for experimentation behind the bar.
Distiller’s Strength is The Botanist’s answer to calls from bartenders looking to create exquisite craft cocktails where the base spirit can hold its own alongside stronger flavors. The liquid’s higher alcohol content increases the botanicals’ natural oils, exposing an intense, herbaceous freshness balanced by soft citrus. The enhanced aromatics allow the gin’s flavor to permeate through complex cocktails, but also make for an exceptionally robust gin & tonic. A higher ABV increases the liquid’s viscosity, providing a rich and luxurious mouthfeel ideal for spirit-forward cocktails such as a martini or Negroni.
Bartenders have been integral to introducing The Botanist to U.S. consumers since its launch in the market over a decade ago. To celebrate the release of Distiller’s Strength, The Botanist is partnering with nearly 50 bartenders in six key markets during the month of September, a time when the world celebrates the Negroni. Each bartender was given the opportunity to experiment with the versatility of the liquid ahead of its release and create a unique Negroni cocktail inspired by the local terroir of their region. (Web Site) www.thebotanist.com
Bowmore® Reveals New Boutique Whisky Collections
Crafted with intent, Bowmore® is introducing two new boutique collections embodying eight new whiskies, to support the guiding ambition and provide more choice and variety to the existing and new Bowmore drinker. Bowmore Sherry Oak range will begin to rollout to key global cities including London, Paris, Toronto and Munich from September 2024 via whisky specialists and luxury retailers. Bowmore Appellations Collection will begin to rollout in key GTR hubs including Changi and Heathrow from October 2024. Both new collections will be available from the Bowmore brand home on Islay from the start of October 2024.
Bowmore Sherry Oak Collection showcases the role of the very best European oak Sherry casks in shaping layers of depth and flavour, both complimenting and enhancing the expressive signature style. Each of the four whiskies capture different dimensions of character and celebrate Bowmore’s innate ability to achieve layers of flavour.
Bowmore Appellations is a travel exclusive series, a collaboration with some of the world’s finest wine-producing regions. From the vineyards and wineries of Burgundy and Bordeaux to the exclusive port houses of the Douro Valley, these four whiskies embody influence from our unique Islay home together with the charm of renowned European terroirs.
Kirsteen Beeston, Marketing Director of Bowmore, said, “We have a duty of care as custodians of this incredible distillery to best reflect and capture the true essence of Bowmore, out of both respect to all that has been achieved so far but equally out of a desire to ensure we honour the spirit as we know it today. As such, we made the decision to evolve the world which surrounds the brand, across brand creative, experience, and innovation. This is exemplified by the upcoming launch of two new whisky ranges: Sherry Oak Cask and Bowmore Appellations which, along with the existing range of Bowmore whiskies, will be offered to our customers and consumers in a new brand livery. As we look to the future, we aim to redefine what it means to enjoy a glass of Bowmore, transforming each moment into a captivating experience.” (Web Site) www.bowmore.com
Bubbies Ice Cream Brings Back Seasonal Favorite Pumpkin Spice Mochi Ice Cream
Bubbies Ice Cream, the #1 mochi ice cream brand in the natural channel, has brought back its fan-favorite limited-edition Pumpkin Spice Mochi Ice Cream. Just in time for fall, Bubbies Pumpkin Spice Mochi Ice Cream is made with super-premium ice cream wrapped in subtly sweet, light mochi dough. It’s the perfect way to enjoy everything you love about pumpkin spice.
Bubbies Pumpkin Spice Mochi Ice Cream is a delicious new way to experience the flavors of fall in a better-for-you frozen sweet treat. Plus, with only 90 calories per serving and real, high-quality ingredients, this seasonal mochi is made for perfectly portioned snacking. Like all other Bubbies flavors, Pumpkin Spice Mochi Ice Cream is Certified Gluten-Free, non-GMO, and contains no rBST dairy.
“We’re thrilled to be bringing back our seasonal Pumpkin Spice flavor for all our mochi lovers out there,” said Katie Cline, Vice President of Marketing at Bubbies Ice Cream. “This crowd favorite has earned its reputation, and we’re delighted to help our fans celebrate the season with a deliciously unique treat that delivers the cozy and nostalgic flavors of fall.” (Web Site) www.bubbiesicecream.com
Galderma Partners With Beauty Creator Katie Fang To Launch Cetaphil Gentle Exfoliating Line
Cetaphil, a leading dermatologist-recommended sensitive skincare brand, is launching its first chemical exfoliation products with Gen-Z & Gen Alpha’s favorite beauty creator, Katie Fang. In line with the brand’s commitment to providing sensitive skin solutions, Cetaphil is introducing the new Gentle Exfoliating line to provide gentle chemical exfoliation that is suitable for daily use, even on the most sensitive skin. As an It-Girl with sensitive skin, Fang will star in the brand’s campaign to bring awareness to the line’s efficacy to deliver daily exfoliation for softer and smoother skin after just one use.
Those with sensitive skin are more likely to experience uneven tone and texture. To address this, dermatologists recommend gentle chemical exfoliation products. However, the current market offers limited options for sensitive skin, leaving consumers with harsh exfoliants to choose from. Cetaphil is meeting consumer needs with its latest line, featuring a cleanser, face lotion, and body lotion for gentle exfoliation specifically designed to visibly improve skin tone and texture, as well as a body cream formulated with 20% Urea.
As Cetaphil continues to evolve and meet people where they are, the brand’s partnership with Katie aims to reach social savvy consumers and demonstrate how Cetaphil’s new exfoliating line can help brighten overall appearance while preserving the skin’s barrier. Katie will serve as the face of this product launch, educating younger generations on the importance of skin health and why skincare backed by science is the most important step in your “Get Ready with Me” routine. The campaign will kick off with social content and a press event, followed by a robust marketing push with TV, digital, and in-store elements. (Web Site) www.cetaphil.com
Chocolove’s Pumpkin-Shaped Chocolate Bites Available In Two Varieties
Chocolove, the Boulder, Colo.-based leader in chocolate quality, flavor innovation and sustainability for nearly 30 years, has brought back its limited-edition Pumpkin-Shaped Fall Bites. Available in two varieties – peanut butter in dark chocolate and pumpkin spice in milk chocolate – Chocolove’s individually wrapped Fall Bites offer taste experiences that will surprise and delight, all fall long.
Chocolove Pumpkin-Shaped Chocolate Bites in Pumpkin Spice: Made with Belgian milk chocolate and filled with pumpkin purée, as well as seasonal spices like ginger, cinnamon, nutmeg and cloves. Chocolove Pumpkin-Shaped Chocolate Bites In Peanut Butter: Made with 55% Belgian dark chocolate and filled with creamy, indulgent peanut butter. (Web Site) www.Chocolove.com
The Coca-Cola Company Expands Longtime PGA TOUR Relationship
The PGA TOUR announced an expanded relationship with The Coca-Cola Company, as the TOUR’s Official Soft Drink adds to its categories Official Sports Drink, Isotonic Drink and Water of the PGA TOUR and PGA TOUR Champions. With these new categories, Coca-Cola will begin to activate other established brands including Powerade, BODYARMOR and smartwater across the PGA TOUR.
A premier partner of the PGA TOUR and its season-ending TOUR Championship for more than two decades, The Coca-Cola Company will bring a variety of programs focused on hydration and celebration to TOUR fans and players, including digital activations that showcase every hole-in-one throughout the calendar year.
“The PGA TOUR is thrilled to further strengthen our partnership with The Coca-Cola Company, while adding more ways for our athletes and fans to engage with world-class hydration products,” said Brian Oliver, PGA TOUR executive vice president, corporate partnerships. “Coca-Cola shares in our commitment to keeping players properly fueled during competition, and we look forward to showcasing their products and activations across the PGA TOUR ecosystem.”
“We’re proud to expand our partnership with the PGA TOUR and strengthen our association with golf around the world,” said John Murphy, president and chief financial officer of The Coca-Cola Company. “Our beverages have long been part of the sports experience. Whether it’s hydrating athletes or refreshing fans, our goal is to enhance those moments.”
The new designations expand upon the company’s marketing relationship with the TOUR through 2027. The Coca-Cola Company is also committed to supporting PGA TOUR athletes as part of the expanded partnership, which in 2024 featured BODYARMORFuel to the Finish, an exclusive program at each PGA TOUR Signature Event that awards top-performing players the opportunity to be BODYARMOR brand ambassadors over the weekend. (Web Site) www.pgatour.com
Cold Stone Creamery® Partners With Best Buddies For September Fundraising Initiative
Cold Stone Creamery stores nationwide will host a fundraising campaign to support the vital work of Best Buddies International®, a global nonprofit organization dedicated to creating opportunities for friendship, employment, leadership development, and inclusive living and family support for individuals with intellectual and developmental disabilities (IDD).
As part of this initiative, Cold Stone® customers can contribute to Best Buddies’ mission by making donations at participating locations. My Cold Stone Club® Rewards members who donate $1 or more in-store or online throughout September will receive Double Points on their entire purchase. Donations will directly benefit the organization’s programs, which empower individuals with IDD to lead fuller, more inclusive lives.
“We are thrilled to once again join forces with Best Buddies International,” said Jana Schneider, VP of National Programs for Kahala Brands™, parent company of Cold Stone Creamery®. “This partnership not only allows us to give back to an organization that makes a profound difference in the lives of individuals with IDD, but it also enables us to support the families who are navigating this journey. We encourage our customers to join us in making a positive impact by donating at their local Cold Stone Creamery.” (Web Site) www.ColdStoneCreamery.com
Corto Olive Co. Unveils Harvest 2024, Limited-Edition Agrumato-Method Calabrian Chili Olive Oil
Corto Olive Co., 100% California-grown olive oil and the secret ingredient of top chefs across the nation, announced its special Agrumato-Method Calabrian Chili Olive Oil for home chefs looking to spice up their cooking this fall and holiday season. This internationally award-winning oil is back by popular demand for the fourth year in a row, crafted with the Agrumato method by crushing and co-extracting heirloom varieties of lively Calabrian chilies with California olives harvested at peak freshness in the Fall.
Inspired by the Cortopassi family’s Nonno Amerigo’s childhood memories of olive harvesting in Italy, this special, limited-edition olive oil is crafted using the Agrumato method by crushing and cold-extracting its Fall Harvested olives simultaneously with California’s freshest seasonal ingredients to produce a sensational flavor experience. Corto works closely with California specialty farmers to source the freshest seasonal ingredients that result in complex flavor profiles, perfect for professional and home kitchens. The Agrumato-Method Calabrian Chili Olive Oil features organic, heirloom Calabrian chilies from Longer Table Farm in Sonoma County, California. Working closely with their farmers, who plant over 50 varieties of pepper seeds each year from the Caribbean, Italy, Hungary, France, Peru, and Mexico, Corto can achieve the perfect balance of heat and depth of flavor. Ideal for gifting and drizzling on favorite dishes this holiday season (and all year long), the bottle features an illustrated label by Italian artist Irene Laschi, who specializes in botanical drawings.
“Bringing this product back for the fourth year in a row is a testament to its popularity and how frequently people ask us for it,” said Corto’s Master Miller David Garci-Aguirre. “By using the Agrumato method, we can produce deep, complex layers of spice unmatched by simple oil infusions.” (Web Site) www.corto-olive.com
Crown Royal Unveils Crown Royal Rig, Driving Generosity Nationwide With An Epic Tailgate On Wheels This NFL Season
Award-winning Canadian whisky brand, Crown Royal, proudly returns for a fourth year as the Official Whisky Sponsor of the NFL with its ‘Kick Off with Crown’ program to launch the Crown Royal Rig. This season, the Crown Royal Rig, a larger-than-life 18-wheeler, will tour NFL stadiums and American cities to spread generosity with an epic tailgate. For KOWC year four, the Crown Royal Rig will go where the fans are, inviting them to join in on the generosity by raising a glass and packing a purple bag in support of military charity organization, Packages from Home. Fans that cannot catch the Crown Royal Rig on the road can track bags packed during the Crown Royal Rig’s tour, check out game day recipes and enter the Crown Royal Rig Super Bowl Sweepstakes for a chance to win Super Bowl LIX tickets.
The Crown Royal Rig delivers a grand tailgate featuring custom details including a chrome Crown Royal grill complete with the brand’s iconic pillow logo hood ornament. The unique cab features a hand painted Crown Royal purple pinstripe design and will travel to ten NFL cities across the country (Kansas City, Dallas, Houston, Cleveland, Detroit, Cincinnati, Green Bay, Atlanta, Jacksonville, and New Orleans) with surprises along the way. At each stop, Crown Royal and an NFL legend will host a pre-kick off tailgate for fans 21+ complete with music, cocktails and other exciting activities.
Crown Royal has partnered with Packages from Home for over a decade through the Purple Bag Project to give back to those who give so much of themselves to us – the military. Through the partnership, the duo has donated over one million bags and counting. The organization is dedicated to boosting the morale and quality of life for U.S. military personnel stationed overseas and veterans facing challenges at home. Crown Royal is proud to continue its support of this important mission by making the Purple Bag Project a central feature of the ‘Kick Off with Crown’ program.
“The Crown Royal Rig is a character of its own – running on the generous spirit of Crown Royal,” said Hadley Schafer, VP of Crown Royal. “With the Crown Royal Rig, thousands of NFL fans across the country will give back to our invaluable military heroes. In our fourth year as the Official Whisky Sponsor of the NFL, it’s important for us to offer something extra special to the fans from our next level tailgate to giving them a chance to win tickets to Super Bowl LIX with our online sweeps!” (Web Site) www.crownroyal.com
Cuervo Launches Devil’s Reserve; The Devilish New Tequila Infused With Sweet Heat
Cuervo®, the world’s #1 tequila brand, unveils Devil’s Reserve™, a brand-new tequila infused with a devilishly delicious, sweet heat. Smooth, delicious, and featuring a lower ABV, Devil’s Reserve is the perfect new spirit for those mischievous nights out, whether that’s pouring a round of chilled shots or whipping up some devilishly delicious cocktails.
New generations of tequila drinkers are shaking things up. Legal drinking age Gen Z and younger millennials are consuming more tequila than any other generation but are flocking toward flavor-forward spirits with a lower ABV. These vibrant souls are all about socializing with friends during a raucous night out or hosting their besties for a good time at home. They crave adventure in their drinks, seeking out spicy and sweet to bring their tequila drinking experience to the next level. Devil’s Reserve answers their call.
“Devil’s Reserve unleashes an entirely new taste upon the world of tequila, bringing the Devil’s mischievous spirit to life for those craving unforgettable nights of adventure with the perfect drink in hand,” said Lander Otegui, Senior Vice President of Marketing for Proximo Spirits. “Cuervo has an epic legacy in creating centuries of good times across 10 generations, and no one knows how to raise a little hell as much as we do. The Devil is in the details.”
Devil’s Reserve presents clear with a fiery, light yellow hue, with a sweet heat taste and finish that teases the senses. The bottle design looks as good as Devil’s Reserve tastes, boasting a vibrant and unique label inspired by Mexican folk art, including loteria cards, traditional Mexican illustrations and the fantastical Alebrije art styles. Devil’s Reserve is now available at select retailers nationwide for a $20.99 SRP (750ml/30% ABV).
To bring Devil’s Reserve directly to tequila lovers, Cuervo enlisted the legendary West Coast Customs of “Pimp My Ride” fame to create one-of-a-kind, custom Devil’s Trucks. These hellishly cool rides will be touring towns across the country, giving fans 21+ a chance to taste the sweet heat of Devil’s Reserve. Stops are planned in Chicago, Orlando, Tampa, Nashville, Los Angeles, San Diego, Santa Barbara, and more through the end of the year. (Web Site) www.cuervo.com
Degree Deodorant Teams Up With Basketball Star Giannis Antetokounmpo To Launch Limited Edition Greek Freak Antiperspirant Deodorant
Degree® Deodorant is unleashing a powerhouse collaboration with basketball superstar Giannis Antetokounmpo with the launch of limited-edition Degree Greek Freak Antiperspirant Deodorant.
Known for his exceptional versatility and ballhandling skills, Antetokounmpo is commonly referred to as the Greek Freak, and is empowering his fans to channel their inner Greek Freak with the confidence that this antiperspirant works as hard as they do. The deodorant provides 72-hour nonstop sweat and odor protection and is formulated with body heat activated capsules that work in sync with your body to release fragrance and freshness every time you move, so you can stay dry all day long – no reapplication needed.
Degree and Giannis are launching the ultimate fan experience in celebration of Degree Greek Freak Antiperspirant Deodorant hosting sweepstakes on both Degree’s Instagram and Tik Tok, with the grand prize winner receiving a once-in-a-lifetime chance to meet Giannis in NYC. Fans can follow along from now until September 10 to enter the sweepstakes. To enter, fans must comment on Degree’s Instagram sweepstakes post or Tik Tok post and use #DegreeGiannisSweepstakes.
“As the world’s #1 antiperspirant brand, Degree is known for unbeatable sweat and odor protection,” said Chief Growth Officer of US Deodorants at Unilever, Caroline Schweiger, “Our partnership with Giannis Antetokounmpo to launch limited-edition Greek Freak Antiperspirant Deodorant will embody a brand where strength, performance and confidence collide.” (Web Site) www.unileverusa.com
Don Francisco’s Coffee Ushers In Fall With Return Of Its Pumpkin Spice Coffee – The Season’s Most Anticipated Brew
Don Francisco’s Coffee, a leading family-crafted premium coffee brand, announces the return of its beloved Pumpkin Spice flavor. Available while supplies last, this medium roast blend, made with 100% Arabica beans, is infused with rich pumpkin pie flavor and aromatic spices.
“Don Francisco’s Pumpkin Spice coffee is a fan favorite that captures the essence of fall and signals the return of pumpkin spice season,” said Lisette Gaviña Lopez, 4th generation roaster at Gaviña Coffee Company. “It’s a delicious, cozy treat on its own and serves as a great base to inspire a variety of creative pumpkin spice coffee drinks, from warm, decadent favorites to cooler, lighter options that you can enjoy in any weather.” (Web Site) www.donfranciscos.com
Dos Equis® Conducts College Football ‘Go for Dos®’ Promotion
Dos Equis® wants college football teams -and their fans- to “Go for Dos®” more often this year, and it is planning to give away up to ONE MILLION free beers to make it happen. To encourage and celebrate “Going For Dos,” Dos Equis is paying it forward by offering football fans tens of thousands of free beers every week based on how often Football Bowl Subdivision teams collectively attempt two-point conversions, and hundreds of thousands more if they exceed last season’s total.
Here’s how it works: If college football’s Football Bowl Subdivision teams exceed last season’s impressive 392 two-point conversion attempts following touchdowns, Dos Equis will give fans up to 500,000 beers via rebate in eligible states. And each week, if those teams top last season’s 28 -attempt-per-week-pace, fans can gain up to 50,000 more free beers, bringing the potential total to one million beers this season.
“Dos Equis is celebrating the relatively rare-but always exhilarating-two-point conversion, and the daring risk taking it represents. We want to inspire fans to celebrate and embrace moments of boldness,” said Jonnie Cahill, Chief Marketing Officer for Heineken USA, which imports Dos Equis. “When teams go for Dos, fans will get Dos!”
Dos Equis is partnering with college (and professional) football legend Drew Brees to rally College Football fans behind the “Go For Dos” movement and celebrate their favorite team’s gutsiest plays. With a prolific, record-setting career that embodies the boldness at the heart of “Go For Dos,” Brees retired from an equally legendary professional football career and has since returned to the college game in a big way as an announcer, a coach and a fan. “As a quarterback, I always loved the excitement of going for two, or in this case, going for Dos,” Brees said. “And that was before there were a million free beers riding on it!” (Web Site) www.dosequis.com
Fall Flavors And Value Promoted At Dunkin’®
Dunkin’ is bringing unbeatable value and new flavors to guests this fall with an exciting lineup headlined by the debut of a new $6 Meal Deal, an offering that not only delivers on value but also packs a punch in its satiating size. The limited-time deal features a Bacon, Egg, and Cheese Sandwich, Hash Browns, and a Medium Coffee. Dunkin’ also unveils the Dunkalatte, the brand’s first-ever coffee milk latte. Alongside these new offerings, the brand celebrates the return of beloved fall favorites, including the Pumpkin Spice Signature Latte, Pumpkin Donut, Apple Cider Donut, Loaded Hash Browns, Maple Sugar Seasoned Bacon and more. These seasonal offerings are now available nationwide for a limited time.
The Dunkalatte is sweet, creamy, and unlike anything else. This coffee milk latte combines Dunkin’s rich espresso with a secret ingredient: coffee milk, inspired by Rhode Island’s official beverage. The coffee milk is made with whole milk and Dunkin’s very own coffee extract. The result is an ultra-smooth drink that sips like a latte and tastes like a melty milkshake. Fall wouldn’t be complete without the return of Dunkin’s iconic Pumpkin Spice Signature Latte. This seasonal fan-favorite, hot or iced, is crafted with rich espresso and milk, paired with sweet pumpkin and vanilla flavors, warm fall spices, and topped with whipped cream, caramel drizzle and cinnamon sugar. New this year, Dunkin’ adds the Almond Spice Coffee to its lineup-featuring Dunkin’ Original Blend of iced or hot coffee with sweet pumpkin and toasted almond flavors and almond milk. Guests can pair these autumn sips with the returning Pumpkin Bakery collection, featuring the Pumpkin Cake Donut and MUNCHKINS® Donut Hole Treats, all glazed to perfection, and the Pumpkin Muffin, full of rich pumpkin flavor and warm seasonal spices, topped with a drizzle of vanilla-flavored icing. Also making a comeback is the much-requested return of the Apple Cider Donut, a New England classic making its first nationwide return since 2021.
“This fall, we want to bring our guests the joy of their favorite pumpkin flavors and some delightful surprises. From the hearty $6 Meal Deal to our new Dunkalatte, we’ve put together a lineup that not only celebrates the best of the season but delivers exceptional value with offerings you can only find at Dunkin’,” said Beth Turenne, Vice President of Category Marketing at Dunkin’. “Whether guests are craving the classic pumpkin treats, loaded hash browns or trying something new, like our coffee milk latte, the Dunkalatte, there’s truly something for everyone to enjoy at Dunkin’ this fall.” (Web Site) www.dunkindonuts.com
Dutch Bros And Owala® Launch Special Edition Water Bottle
Dutch Bros, the beloved drive-thru coffee chain known for its captivating culture, has announced its partnership with Owala®, the viral and Gen Z loved water bottle brand. The partnership brings customers the Always Stoked FreeSip® Twist bottle reflective of the vibrancy and energy of the Dutch Bros brand with the standout style and versatility of an Owala® product. Celebrating the best of both brands, this bottle will feature the distinctive, multi-functional and intentional designs Owala® is known for to bring a special hydrating experience to customers. The Always Stoked FreeSip® Twist empowers customers to stay hydrated and caffeinated while radiating kindness. The water bottle sports a playful yellow and white checkerboard pattern complemented by a striking blue cap that adds a pop of color and delivers cheerful vibes. It is compatible with hot, cold, and carbonated beverages.
“We’re excited to bring our customers a fun way to show off their Dutch Bros style,” said Tana Davila, chief marketing officer at Dutch Bros. “Collaborating with Owala felt right since both brands offer customers unique ways to customize their experiences through drinks or drinkware.” (Web Site) www.dutchbros.com
Einstein Bros. Bagels Launches New ‘Fall Flavor Fling’ Combo
Einstein Bros.® Bagels, known for its craveable fresh-baked breakfast, invites breakfast lovers to cheat on pumpkin spice this season and fall for a “new” fall flavor – maple. The “Fall Flavor Fling” Combo features the brand’s sweet and savory Maplehouse Breakfast Sandwich, a Twice-Baked Hash Brown, and Classic Cold Brew Coffee, all for only $9.99.
The Maplehouse Breakfast egg sandwich, stacked on a Maple French Toast Gourmet Bagel, includes a cage-free egg, savory pork sausage, crispy bacon, and melty cheddar cheese, finished with sweet Honey Almond Cream Cheese Shmear and a syrup drizzle. Complete with a Twice-Baked Hash Brown and a small classic cold brew coffee, guests can get cozy with the “Fall Flavor Fling” Combo beginning September 4th through October. (Web Site) www.einsteinbros.com
Else Nutrition Launches Plant-Powered, Ready-To-Drink Kids Shakes At Southern California’s Premier Upscale Grocery Chain
Else Nutrition has launched its plant-powered, Ready-to-Drink Kids Shakes, available in Chocolate and Vanilla flavors, at a Southern California’s leading upscale grocery store chain. Beginning in September, Else Nutrition’s nutritious kids shake will be available in 19 locations across the region, accompanied by promotional offers.
“We are delighted to collaborate with this esteemed grocery chain to increase the accessibility of our delicious Kids Ready-to-Drink products for families in Southern California,” said Hamutal Yitzhak, CEO & Co-Founder of Else Nutrition. “This partnership is a natural fit for Else Nutrition, as we both prioritize offering high-quality, healthy, and flavorful food options to our customers.” (Web Site) www.elsenutrition.com
Everbowl Launches New Avocado Promotion, Elevating The Superfood To Star Status With Delicious Toasts And Smoothie
Everbowl, the craft superfood chain known for its build-your-own acai bowls and other fresh, fuel-for-movement-focused offerings, has launched its latest promotion centered around the superfood powerhouse: avocado. Through the promotion, the brand will celebrate the fruit’s rich nutritional profile, including monounsaturated fats to support heart health, nearly 20 essential vitamins and minerals, ample dietary fiber, and disease-fighting antioxidants. The line-up features three mouthwatering avocado toasts and a refreshing avocado smoothie, all aimed at showcasing the versatility and nutritional benefits of this fan-favorite ingredient.
Featured Toasts include: The Classic Avocado Toast: An approachable, simple yet satisfying combination of salty-spicy-sweet: everything seasoning, chili flakes, and a drizzle of honey. Bruschetta Avocado Toast: An avocado-y twist on this familiar toast topping, featuring marinated tomatoes, fresh basil, and balsamic glaze. Berry Avocado Toast: An extremely unique and unexpected pairing of superfoods, with fresh blueberries and strawberries, plus chia seeds, bee pollen, and a drizzle of agave. Featured Tropicado Smoothie: Stay energized and fueled throughout the day, while your tastebuds go into vacation mode. This tropical and refreshing smoothie blends Everbowl’s popular blue majic base with banana, apple juice, and of course, avocado. Along with the new tactic of spotlighting a superfood as the foundation for an LTO, Everbowl is using this promotion to strategically expand its menu to include toast as a new category, offering guests more delicious, warm, and savory ways to fuel their lifestyles. Guests can expect this to be a launching point for future innovation of the toast category. The avocado promotion will be available starting September 30th, for a limited time at all everbowl locations. (Web Site) www.everbowl.com
The Fresh Market Takes Action Against Hunger
The Fresh Market announced its continued partnership with Feeding America® for a special fundraising event during September’s Hunger Action Month®. With 44 million people in the United States experiencing food insecurity, including 1 in 5 children, this initiative aims to make a significant impact in the movement to end hunger.
Throughout September, guests at The Fresh Market’s 160 stores will have the opportunity to round up their total at the register to the nearest dollar or make a donation of their choice. Every $1 dollar donated helps provide at least ten meals secured by Feeding America on behalf of local partner food banks. 90% of the funds raised at each store location will go directly to support the partner food bank in that community, based on zip code.
Additionally, 10% will support the activities of the Feeding America national organization. Last year, The Fresh Market raised more than $85,000 through this initiative. This year, the specialty food retailer aims to exceed that amount and provide even more support to people experiencing food insecurity.
“We’re excited to collaborate with Feeding America once more this year on this vital initiative,” said Jason Potter, CEO of The Fresh Market. “This partnership empowers us and our guests to positively impact our communities by rounding up their purchases. Together, we can work to ensure that everyone has access to food.” (Web Site) www.thefreshmarket.com
Funko Partners With The NFL To Unveil Customizable Pop! Yourself Collectibles With 32 NFL Team Apparel Options
Funko, the leading global pop culture brand, has announced a major expansion of its acclaimed Pop! Yourself line in partnership with the NFL. Tees and hoodies for Pop! Yourself figures will be available in all 32 NFL teams. Taking fan-first collectibles to the next level, the expanded personalized offerings coincide with an event at the NFL’s kickoff game in Kansas City, marking a spectacular start for fans to sport their fandoms in Pop! form.
Available for $35 via Funko’s Pop! Yourself online experience, fans will access a selection of gray and white v-neck shirts and hoodies, complete with character body, two accessories (e.g. a football and a foam finger) and NFL-branded packaging to flaunt team pride and allegiance. Pop! Yourself collectors also gain access to an exclusive avatar of themselves decked out in their selected NFL team attire, ideal for showcasing across social media channels.
“Our groundbreaking partnership with the NFL marks an exciting milestone for Pop! Yourself,” said Funko’s CEO Cynthia Williams. “This first-of-its-kind collaboration empowers fans to celebrate the people they love and the moments they cherish with a personalized touch, while also proudly displaying their loyalty to their favorite NFL teams. We’re thrilled to bring this unique experience to the NFL’s fanbase of over 200 million fans.” (Web Site) www.funko.com
Game On Spirits Kicks Off Football Season By Launching Lineup Of Game Day-Inspired RTD Shots
Game On Spirits has launched its Game On Shots. Here to celebrate another football season, Game On Shots are crafted to capture the thrill and nostalgia of stadium snacks as fun and flavorful adult beverages.
Game On will begin with a lineup of four game day-inspired flavors: Buttered Popcorn, Caramel Corn, Cotton Candy, and Game Day Dog. Each shot is designed to be enjoyed on its own or as a flavorful addition to beer, seltzers, or cocktails. With moderate alcohol levels and accessible pricing, these innovative spirit-based shots are set to revolutionize the way fans celebrate game days.
“While others joked this past April about creating a hot dog flavored beverage, we took it as a challenge,” said Paul Brown, co-founder of Game On Spirits. “We’re thrilled to introduce this surprisingly delicious shot that captures not only the savory spices and smokiness of a hot dog and mustard but also the sweetness of the bun and relish. It’s super fun and tasty on its own, but it’s also fantastic when added to a beer or whiskey-based cocktail.” “Our goal was to create beverages that not only evoke the fun and spirit of game day but also taste amazing,” added Brown. Whether you’re tailgating at the stadium, hanging out at your favorite sports bar, or enjoying the games from the comfort of your home, Game On Shots is the perfect way to celebrate your team and enhance your football season. (Web Site) www.gameonshots.com
Good Foods Launches Pumpkin Spice And Cranberry Jalapeño Seasonal Dips
Good Foods, a leader in better-for-you dips and guacamole, will introduce its first limited-edition products this fall with two new seasonal and trend-forward dip flavors: Pumpkin Spice and Cranberry Jalapeño. These innovative creations will begin hitting shelves in September and are designed to offer consumers a unique and tasty experience that embodies the spirit of the season.
Pumpkin Spice Dairy Spread & Dip celebrates the essence of fall with a delectable mix of pumpkin, Greek yogurt and cream cheese, enriched with a blend of cinnamon, nutmeg and cloves. Ideal as a spread on crostini, mixed into baked goods or savored with fresh fruits, this dip delivers the quintessential fall flavor profile. Pumpkin spice enthusiasts can find the product at Sprouts, Safeway Seattle, Giant Eagle and Costco (southeast region) in September while supplies last. In delightful contrast, Cranberry Jalapeño Dairy Spread & Dip embraces increased consumer affinity for “swicy” flavors, combining the sweet tartness of cranberries with the zesty kick of jalapeño peppers, offering a bold flavor that’s both versatile and vibrant. Whether it’s the centerpiece of your charcuterie board, spread on a morning bagel or enhancing a club sandwich, this dip is sure to ignite your palate with its dynamic taste. The product is currently available at BJ’s Wholesale Clubs nationwide and will launch in September at Sprouts, Giant Eagle and select Safeway stores.
“These new seasonal dips mark Good Foods’ first venture into limited-edition products, showcasing our consumer-centric commitment to innovation and quality,” said Shannon Maher, chief growth officer at Good Foods. “The Pumpkin Spice and Cranberry Jalapeño dips not only embrace the fall and holiday seasons but also create memorable moments around the table. We are thrilled to see how our customers enjoy these exceptional flavors.”
(Web Site) www.goodfoods.com
Makers Of HORMEL® BLACK LABEL® Bacon Launch First-Ever Co-Branded Bacon With CINNAMON TOAST CRUNCH™
The makers of HORMEL® BLACK LABEL® Bacon are introducing the category’s first-ever co-branded bacon in partnership with CINNAMON TOAST CRUNCH™ cereal, and the combination of sweet and salty never tasted better. The limited-edition product delivers a crisp, sugary crust with a delicious balance of cinnamon, sugar, salt and savory bacon taste. CINNADUST™ seasoning blend is hand-rubbed onto thick-cut bacon and held overnight for optimal flavor. Starting Sept. 16, fans can purchase this ‘baconic’ collaboration at select retailers nationwide.
Two brands with a passionate fanbase, this craveable collaboration is meant for snacking, pairing and enjoying during any hour of the day. As the boldest of all bacon brands and a leader in product and flavor innovation, the makers of HORMEL® BLACK LABEL® Bacon bring unrivaled expertise to the partnership with CINNAMON TOAST CRUNCH™ – an iconic cereal from General Mills with a cult-like following. BLACK LABEL® CINNAMON TOAST CRUNCH™ Bacon officially takes bacon to the next level.
“Sweet and savory is such a classic combination, and blasting BLACK LABEL® bacon with our CINNADUST™ seasoning blend is a no-brainer to deliver the epic flavor our fans love in even more ways,” said Brandon Tyrrell, senior marketing manager for CINNAMON TOAST CRUNCH™ cereal.
“It doesn’t get more iconic than HORMEL® BLACK LABEL® Bacon and CINNAMON TOAST CRUNCH™ cereal, so we went big with our first-ever co-branded bacon product,” said Aly Sill, senior brand manager for?HORMEL®?BLACK LABEL®?Bacon. “We’re excited to bring fans a bacon that is packed with flavor and blasted with CINNADUST™ seasoning blend for any eating occasion.” (Web Site) www.generalmills.com
KRISPY KREME® Celebrates 65th Anniversary Of Barbie® With New Doughnut Collection Full Of Flavor, Flair And Fashion
Krispy Kreme® is making an iconic flavor statement to celebrate Barbie brand’s 65th anniversary: four all-new doughnuts featuring unique designs and fabulous flavors inspired by Barbie, the trend-setting and timeless global fashion doll.
Beginning today for a limited time at participating Krispy Kreme shops, fans can enjoy and share the Barbie™ x Krispy Kreme Collection in a limited-edition custom box, including: Barbie™ Pink Doughnut – inspired by Barbie’s iconic pink and popism, an Original Glazed® Doughnut piped with pink buttercream, sprinkled with sparkly pink sugar, and topped with Barbie sunglasses. Malibu Dream Party Doughnut – inspired by the fun and fashion of the Barbie DreamHouse™, an unglazed shell doughnut filled with Cake Batter Kreme™, dipped in Malibu blue icing and sparkly graham sand, topped with a Barbie DreamHouse piece, and piped with a white cloud. Barbie™ Berries ‘n Kreme™ Doughnut – as sweet as Barbie herself, an unglazed shell doughnut filled with Strawberry Kreme™, dipped in white icing, drizzled with purple and pink buttercream, and topped with a Barbie heart. Barbie™ Sweet 65th Doughnut – showcasing iconic Barbie colors, an Original Glazed® Doughnut, dipped in chocolate icing, topped with Barbie Sweet 65th sprinkles. Krispy Kreme and Barbie fans can also find a limited-time Krispy Kreme 6-pack featuring the Barbie™ Pink Doughnut, Barbie™ Berries ‘n Kreme™ Doughnut, and Barbie™ Sweet 65th Doughnut delivered fresh daily to select grocery stores.
“We’re excited to celebrate the Barbie brand’s 65th birthday with a collaboration that’s full of fun and flavor. We’re bringing Barbie’s iconic fashions to life through delicious doughnuts that are sure to thrill Barbie and Krispy Kreme fans alike,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme.
“Barbie and Krispy Kreme are two brands that immediately spark joy and elicit sweet memories,” said Meredith Norrie, Vice President of Global Licensing and Consumer Products, Mattel. “As we continue to celebrate Barbie’s 65th anniversary this year, Krispy Kreme is the perfect partner to join us, inviting fans across generations to enjoy the perfect blend of flavor and style, with nods to Barbie sprinkled into every bite.” (Web Site) www.krispykreme.com
LEAFIO AI Unveils New Retail Automation Enhancements
LEAFIO AI, a trailblazer in AI-powered retail technology, announced the latest release of its cutting-edge LEAFIO Shelf Efficiency software. This innovative update brings forward advanced AI-based image recognition, intuitive navigation improvements, and sophisticated analytical tools designed to revolutionize retail merchandising.
The centerpiece of this update is the integration of AI-powered image recognition into the LEAFIO Shelf Efficiency system. This breakthrough feature precisely detects empty shelf spaces, enhances display management, and optimizes product availability, providing retailers with unparalleled control over their merchandising processes.
Benefits include: AI-Powered Image Recognition: The new feature utilizes advanced technology to identify empty shelves in real time, highlighting discrepancies directly on the store floor plan. This enables retailers to swiftly address planogram compliance issues, ensuring optimal product placement and availability. Enhanced Monitoring and Loss Prevention: AI-generated reports offer a detailed overview of planogram execution across the entire retail chain, minimizing lost sales due to inventory misplacement and maximizing sales opportunities. Automated Planogram Task Control: The system now automates planogram accuracy checks, signaling any detected imperfections for immediate correction, thereby reducing errors and enhancing task management. Ensuring 100% On-Shelf Availability: Integrated with in-store camera systems, the AI schedules periodic image captures to maintain fully stocked shelves, ensuring a superior customer experience. (Web Site) www.leafio.ai
Lowe’s Returns As Official Home Improvement Partner Of NFL For 2024-25 Season
Lowe’s announced the sixth-consecutive renewal of its contract with the NFL for the 2024-25 season and the continuation of its longstanding partnership with the Carolina Panthers and Dallas Cowboys. As part of this season’s fully integrated marketing campaign, the home improvement retailer showcases all the ways it helps homeowners with their “home game” this season, from Lowe’s expert red vest support in-store to the easy-to-use mobile app and improved delivery options like same-day delivery.
Lowe’s associates appear alongside Lowe’s Home Team players in several national television commercials, digital and social ads. This year, Lowe’s adds new talent to the Lowe’s Home Team, quarterback C.J. Stroud, who joins the returning members: tight end Travis Kelce, running back Christian McCaffrey, Dallas Cowboys quarterback Dak Prescott, Carolina Panthers quarterback Bryce Young, quarterback Drake Maye and offensive tackle Kelvin Beachum.
“Our partnership with the NFL allows us to connect with a loyal fanbase of millennial homeowners who are looking for expertise to transform the vision for their homes into a reality,” said Jen Wilson, Lowe’s senior vice president, chief marketing officer. “We want everyone to feel empowered to tackle home improvement projects this season – even our Lowe’s Home Team members, who need a little help, just like the rest of us, to complete their DIY projects. Alongside our Home Team members, Lowe’s red vest associates and our assistive tools like our mobile app, we can help coach homeowners through their home projects.”
The 360-marketing campaign, entitled “All the Ways We Help,” will enlist the star-studded Home Team and Lowe’s red vest associates to give fans a play-by-play breakdown for how Lowe’s can help them score the right products at the right price to complete any type of home DIY project. The creative for the fall campaign will also include in-store signage, digital and radio advertising, in-store audio and social media support. (Web Site) www.lowes.com
The Macallan Releases TIME: SPACE COLLECTION
To mark 200 Years Young, The Macallan is releasing two unique new whiskies in a celebration of the brand’s interpretation of time travel through whisky mastery, presented in bespoke vessels created through cutting edge engineering and ancient craftsmanship.
The first is TIME : SPACE – a dual chamber vessel that includes the oldest whisky released by The Macallan at 84 Years Old, as well as a second single malt that marks the first from the brand’s new distillery. The second release, TIME : SPACE Mastery, is a unique single malt with layers of complexity that embraces 200 years of history. Both releases are symbolic expressions of The Macallan, shaped by an ongoing dedication to incomparable craftsmanship and creativity, while highlighting a deep connection to nature. The Macallan has designed both creations in TIME : SPACE COLLECTION to depict nature’s protection of its future, while also representing time travel with the past and future combined.
Jaume Ferras, Creative Director at The Macallan, said, “The introduction of TIME : SPACE COLLECTION is an incredible way to pay respect to our 200th anniversary by celebrating the significance of those who have come before us, yet it is also a symbol of anticipation of what is to come, as we build upon our heritage and look to times ahead.”
The release of TIME : SPACE COLLECTION is accompanied by a global marketing campaign, leading with two hero films that take audiences on a journey through a spiky world where time flows and nature protects what is most precious. The films follow two distinct stories, yet both highlight The Macallan’s intrinsic connection to nature through different characters, animals and plants. The campaign will be unveiled beginning on October 8th in high-impact 3D outdoor billboards across the US (inc. The Sphere, Las Vegas), UK (Piccadilly Circus, London), China, Hong Kong and Taiwan, and be supported by an integrated digital and print campaign. (Web Site) www.TheMacallan.com
MALK Organics Debuts Almond Pumpkin Spice For Fall
Leading premium plant-based milk brand, MALK Organics has launched its new Almond Pumpkin Spice SKU. This limited-edition product is currently rolling out in stores and will be available throughout the fall season while supplies last.
Pumpkin spice season has begun, and while there are many decadent pumpkin beverages on the market, consumers can seel better about indulging in MALK’s rendition. This pumpkin forward treat is free of gums, oils, and fillers, made with a delicious blend of cozy fall spices, and is perfectly creamy and sweet. MALK’s new SKU is 100% organic and vegan and made with clean ingredients including: Filtered Water, Organic Pumpkin Puree, Organic Almonds, Organic Coconut Sugar, Pure Organic Vanilla Extract from Vanilla Beans, Himalayan Pink Salt, and Organic Cinnamon, Nutmeg, Ginger, and Clove Extracts. Pumpkin Spice MALK will be available at Whole Foods, Sprouts, Erewhon, Gelsons, HEB, Fresh Market, and other local retailers.
“With the popularity of the pumpkin spice flavor profile, we wanted to offer consumers a healthier way to enjoy their favorite fall beverages.” said MALK’s CEO, Jason Bronstad. “We have meticulously crafted a pumpkin spice SKU featuring the cleanest ingredients without compromising on delicious flavor.” (Web Site) www.malkorganics.com
Noodles & Company Partners With Care Bears™ To Celebrate New Care Bears Share Menu
During this back-to-school season, Noodles & Company, the nationwide fast-casual chain known for spreading Uncommon Goodness, is spreading cheer to the community by unveiling an exclusive menu collaboration with the iconic and lovable, Care Bears™ property, owned by Cloudco Entertainment. Beginning August 28, Noodles invites guests to share its new limited-time Care Bears Share Menu with friends and family, bringing togetherness to mealtime available through Care Bears’ nationally recognized giveback holiday, Share Your Care Day, on September 9.
The new Care Bears Share Menu offers two delightful options: the Care Bears Besties Meal and the Share Your Care Junior Meal. The Besties Meal includes a large entrée, a small entrée, and a Cheer Crispy for $14.95, making it the perfect choice for sharing. For those with a smaller appetite, the Share Your Care Junior Meal includes a small entrée, a kids’ drink, and a collectible Care Bears mini plush (available while supplies last) for $8.95. The mouthwatering Cheer Crispy, made with ooey-gooey marshmallows, melted butter, and magic charm crunch, adds an extra dose of fun to the meal. Both combination meals are available for purchase online and in-restaurant.
“Noodles & Company and Care Bears both champion values of inclusivity, kindness, and friendship, which are at the heart of Noodles’ mission to nourish our guests and unite people through craveable, beloved dishes,” said Drew Madsen, CEO of Noodles & Company. “We’re proud to create a welcoming environment where families and loved ones can come together to enjoy delicious meals and make lasting memories, especially with our limited-time Care Bears Share Menu.”
“The partnership with Noodles & Company is a fantastic way to bring the Care Bears’ message of sharing and caring to life,” said Kristeen Tibbits, Head of Marketing at Cloudco Entertainment. “We’re delighted to collaborate on the Care Bears Share Menu, which not only offers delicious meals but also encourages families to create special moments together. As we approach Share Your Care Day on September 9, we hope this initiative inspires more acts of kindness and togetherness.” (Web Site) www.noodles.com
Pentaleap Partners With The Home Depot To Enhance Retail Media Solutions
Pentaleap Inc., a leader in retail media technology, and Orange Apron Media, have formed an innovative partnership designed to further elevate The Home Depot’s retail media network. This collaboration will provide a superior shopping experience and enhanced Return on Ad Spend for advertisers.
Melanie Babcock, Vice President of Orange Apron Media and Monetization at The Home Depot, said, “We are excited to partner with Pentaleap to boost the performance of sponsored products, bringing the right suppliers closer to the customers and the point of purchase.”
Since incorporating Pentaleap’s platform into its sponsored products strategy, The Home Depot has delivered ads that align more closely with shopper needs, increasing relevancy during the home improvement journey. These ads highlight the right products at the right time so that customers find exactly what they need. “By integrating sponsored products with the intelligence that powers our site’s relevancy, we ensure our advertisements are tailored to our shoppers. This approach boosts both customer satisfaction and advertiser experience,” stated Babcock. The Home Depot’s sponsored products advertising results are enhanced by Pentaleap’s Fluid Relevancy Engine, which dynamically positions ads to the right customers at the right time, utilizing an algorithm that processes extensive contextual data.
“The Home Depot’s achievements are impressive and align with the results we’ve seen across our client portfolio. We are thrilled to support this global brand with technology that not only increases ad relevance but also enhances the shopping experience and improves advertiser ROAS,” said Andreas Reiffen, CEO of Pentaleap. (Web Site) www.pentaleap.com
Philz Coffee Debuts Two Limited-Time Fall Flavors
Just in time for pumpkin spice season, Philz Coffee is going its own way with the introduction of two all-new, delectably different limited-time drinks, available now through Nov. 4, while supplies last. The fall lineup introduces rich vanilla and date flavors with two new drinks: Vanilla Date Delight featuring Philtered Soul Cold Brew, Ghirardelli Vanilla Sauce, 1883 all natural Date Syrup and spices. Spiced Vanilla Soul featuring Philtered Soul Cold Brew, Ghirardelli Vanilla Sauce and Califia Farms Oat Barista Blend infused with house spices. The new fall beverages follow the success of Philz Coffee’s most recent limited-time offering, Oatmeal Cookie Cold Brew, which was so popular with guests that it was permanently added to the menu this month.
“People don’t come to Philz for the ordinary. They come to Philz for one-of-a-kind, custom blends and creations. We wanted to incorporate a classic flavor with something bold like dates to create a unique drink experience for our guests,” said Philz Coffee Director of Menu Innovation and Product Development Eleni Kardaras Chalmers. “The nutty flavor of Philtered Soul combined with vanilla, date and spices in our fall drinks is a great example of Philz Coffee’s dedication to crafting deliciously balanced yet different takes on familiar flavors.” (Web Site) www.philzcoffee.com
poppi Adds Cherry Cola Flavor To Its Lineup Of Better-For-You Prebiotic Sodas
poppi, the full-flavored, deliciously refreshing modern soda brand that is revolutionizing soda for the next generation, has launched its newest (re)invention of a mouthwatering flavor, Cherry Cola. This latest addition combines ripe cherry with crisp, refreshing cola for a juicy twist on a classic, all while delivering a better-for-you prebiotic soda that poppi is known for. poppi Cherry Cola is now available nationwide at major retailers such as Target, Kroger & Amazon.
“Cherry Cola is poppi’s juicy take on a classic. Customers have been asking for this refreshing flavor for years, and it’s finally here!” said poppi Co-Founder Allison Ellsworth. “As we continue to expand our poppi portfolio, we continue to offer that classic soda taste and feeling everyone craves, but in a better-for-you package.”
Making its debut during New York Fashion Week, Cherry Cola is poised to be the accessory of the season. The brand is activating during New York Fashion Week with an event of their own – poppi World. At the pop-up, open to the public September 7th and 8th from 12-5pm, guests will immerse themselves in the new flavor, and shop a 30+ piece collection of limited edition merch including apparel, accessories and more. As the brand continues to grow, so does their consumer engagement and retail partnerships, with recent news including the launch of poppi in Canada and in Chipotle’s across the U.S. poppi combines fruit juice, prebiotics, and apple cider vinegar to create a deliciously refreshing soda with 5 grams of sugar and 25 calories. poppi modernized the definition of soda which catapulted the brand to success since its founding in 2020 by husband-and-wife duo Allison and Stephen Ellsworth. (Web Site) www.drinkpoppi.com
Private Selection® Harvest Apple Products Return To Kroger Just In Time For Fall
The Kroger Co. announced the return of Private Selection’s® Harvest Apple, a limited-edition collection of products featuring one of the season’s most iconic flavors. Debuting last year to critical acclaim, this can’t miss fall line up returns, bringing back several customer favorites along with all-new delectable Harvest Apple products to try. Available beginning September 8, products can exclusively be shopped in-store only while supplies last.
“Private Selection’s® Harvest Apple quickly became a customer favorite in its debut year and we are thrilled to return this classic flavor with even more products to love,” said Juan De Paoli, Vice President, Our Brands for Kroger. “Fall in love with Harvest Apple all over again and enjoy an indulgent fresh twist on nostalgic autumn staples with Spiced Apple Cider and Caramel Apple Popcorn added to the lineup.”
The Private Selection limited edition Harvest Apple line includes: NEW Spiced Apple Cider, NEW Caramel Apple Popcorn, NEW Caramel Apple Blondie, NEW Kettle Cooked Spiced Apple Cashew, Carmel Apple Macchiato K-Cup Pods, Spiced Apple Snack Mix, Spiced Apple Pie Seasoned Pretzels, Caramel Apple Cheesecake Sandwich Cookies, Spiced Ginger Apple Seltzer, Spiced Apple Pie Cookies, and Spiced Apple Crisp Granola Clusters. (Web Site) www.Kroger.com
Ready-To-Drink Cocktail ‘The Spritz’ Hits Shelves, Elevated By Drinktainer From O-I Glass
The newest ready-to-drink cocktail from Sazerac, The Spritz, packs a familiar, sophisticated flavor, and through a co- packing partnership between O-I and F.X. Matt, The Spritz is among the first to hit shelves in Drinktainer™. Drinktainer, a single-serve, recyclable glass container that features a RipCap® closure, is a natural pair with three refreshing The Spritz flavors: Traditional, Limone and Hugo.
“With The Spritz we wanted something elevated, sophisticated and fresh that would stand out from the sea of cans on shelf today,” said Lauren Selman, Brand Director, Global Growth and Innovation at Sazerac. “Many ready-to-drink offerings don’t deliver on both flavor and style, but The Spritz does. Nailing the entire drink experience – from the taste of liquid to the look of the bottle – was critical to product development. Functionally, we love that The Spritz bottle allows for ice/garnish/straw to be easily added if you prefer, and that the innovative pop-top technology maintains the effervescence expected of this bubbly beverage.”
The Drinktainer doesn’t only stand out from cans, as Sazerac and F.X. Matt wanted to differentiate The Spritz from all other RTD cocktails and felt the packaging and design of O-I’s unique new glass bottle did just that. “Design-wise, we were drawn to the crisp, clean lines of the glass that make the bottle look sophisticated and aspirational, and how the artwork evokes a sense of retro nostalgia,” Selman said.
While The Spritz is new to shelves, the packaging and marketing around The Spritz give the feel of a beverage that has stood the test of time, matching a flavor profile that has. That combination of innovation and nostalgia was exactly what the makers of the Drinktainer envisioned for their creation. Drinktainer features a wide-mouth opening, closing the gap on the optimal drinking experience when enjoying a beverage from glassware. The 42mm RipCap® offers a unique opening ritual that’s suitable for most carbonated beverages and creates a satisfying pop of freshness. The Spritz was initially rolled out in May 2024, starting in Illinois, Indiana, Louisiana, Michigan, and Washington, and will continue to add additional markets to distribution over the next six months; the full national rollout is planned for spring of 2025. (Web Site) www.o-i.com
Sutter Home Wine, ‘An Official Wine Of The Buffalo Bills,’ Conducts In-Store Sweepstakes
Sutter Home Family Vineyards will be ‘An Official Wine of the Buffalo Bills’ as the 2024 season begins with the home opener against the Arizona Cardinals on Sunday, September 8th. Sutter Home has been bringing people together for over 75 years with award-winning wines that deliver quality and value. Loved for generations, Sutter Home wines are the perfect gameday choice for fans that continue to seek unique beverage experiences and alternatives while cheering on their favorite teams at home or at sporting events.
Available nationwide at retail and restaurants, Sutter Home has always been proud to be the brand that has introduced more Americans to wine on the table than any other. A Sutter Home in-store sweepstakes running September 1st through October 31st will allow a fan to win tickets, on-field passes and an autographed jersey when the Bills host the San Francisco 49ers on December 1st. Sutter Home’s broad range of products from classic varietals such as Cabernet Sauvignon and Chardonnay to Moscato and White Zinfandel are complemented by the brand’s newer products of Sutter Home wine cocktails and fruit infusions. With a range of packaging options-from convenient tetrapak and single-serve bottles to larger formats-Sutter Home ensures there’s a perfect wine pairing for every occasion, whether at home, at the stadium, or on the go. (Web Site) ww.SutterHome.com
Whataburger’s® Dr Pepper Shake Returns For Limited Time
Whataburger is stirring up excitement with the return of a fan-favorite – the iconic Dr Pepper Shake. It’s the chilly sip that gets everyone talking, and it’s back to cool down your taste buds just in time to help beat the late summer heat. But fans shouldn’t snooze on this because this creamy dream is only here for a limited time.
Combining Whataburger’s rich and creamy vanilla shake base with that classic Dr Pepper taste is like a flavor party in a cup, and you’re all invited. Pair this sweet treat with a Patty Melt or a WhataWings meal, dip your fries in (we won’t tell), or just enjoy it on its own. (Web Site) www.Whataburger.com,
Cold Stone Creamery Offers Two Delicious Flavors This Fall
Cold Stone Creamery® has your favorite fall flavors ready to capture the essence of autumn – Cinnamon Roll Ice Cream and Coffee Ice Cream. These latest ice cream flavors evoke the comforting and cozy spirit of fall. For the cinnamon roll lover, Cinna Roll Bliss features Cinnamon Roll Ice Cream with Cream Cheese Frosting, Yellow Cake & Caramel. For those who enjoy both coffee and cookies, Mocha Cookie Latte is made with Coffee Ice Cream, Cookie Dough, Fudge & Sugar Crystals.
“We’re thrilled to introduce these fall flavors and Creations™” said Jana Schneider, vice president of national programs at Kahala Brands™, parent company of Cold Stone Creamery. “Fall is a season of warmth and comfort, and we’ve crafted these desserts to perfectly capture that spirit.” (Web Site) www.ColdStoneCreamery.com
Vibenomics And Pathformance Team Up To Redefine In-Store Measurement
Vibenomics, a Mood Media Company and leading in-store digital advertising provider, announced it is joining forces with Pathformance, a data-driven measurement solutions provider for brands and marketers. This collaboration presents a major benefit to brands looking to prove results from retail media investments, combining immersive in-store audio advertising with powerful analytics to create a revolutionary shopping experience. While Vibenomics works with its retail media network customers to provide individual measurement strategies, this new collaboration will support more seamless solutions and consolidated outcomes.
“At Vibenomics, we witness the influence of in-store media every day,” said Steve Triplett, VP of Sales at Vibenomics. “The ability to reach active shoppers in brick-and-mortar locations is a game changer for omnichannel planning. By working with Pathformance, we’re able to provide the data-driven analytics our brand and agency partners need to optimize campaigns and maximize return on investment.”
“Pathformance was founded on the belief that brands deserve better measurement solutions,” said Elizabeth Johnson, CEO of Pathformance. “Together with Vibenomics, we can empower brands with the data and insights they need to make informed decisions and drive success.” (Web Site) www.vibenomics.com
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