MÉNAGE A TROIS Lamppost Display Extends Brand Beyond Seasons
The lamppost for MÉNAGE A TROIS is a great example of a realistic display element that can extend a brand beyond seasonal boundaries and offer the consumer a quality experience and connection to a brand. In this case, hand crafted metal elements were introduced to provide an upscale and authentic lamppost. Crafted of all metal and assembled with ease on floor, cases of wine then surrounded the post along with promotional banners. Seasonal plus-up materials were added 360 to complete the display. This lamppost display is perfect for high profile areas of any grocery store.
The MÉNAGE A TROIS Lamppost Display was produced by packagingarts, a Mare Island CA-based point-of-purchase display company; (Web Site) www.packagingarts.com
Dr. Scholl’s Medical Spinner Display
Renfro Corporation is using this Dr. Scholl’s medical spinner display, which features high-end diabetic socks to help ease foot pain and improve circulation. The display is wire and rotates in a circle using a spinning mechanism. The header is made of sentra. Renfro’s goal was to make these socks more readily available and to increase their sales numbers. By making the display spin, customers were more easily able to grab product. They also had less distraction since it was a simple wire display and only held one type of product, thereby making the purchase decision less complicated.
This spinner display was produced for Renfro’s Dr. Scholl’s brand by CaroCon Display & Packaging, High Point NC; (Web Site) www.carocon.com
Landmark Vineyards Wine Crate Display
This modular, stacking wine crate display was created for Fiji Water’s Overlook Chardonnay by Landmark Vineyards. The display features solid wood construction with a stained finish, silk screened graphics, sheet metal price plates, metal glorifier bottle holders, and a removable header sign. The display was created for use by independent liquor stores.
This display was produced for Landmark Vineyards by RICH LTD., an Oceanside, CA-based point-of-purchase display firm; (Web Site) www.richltd.com
Invista Launches ‘LYCRA® MOVES YOU™’ Brand Campaign
INVISTA, owner of the LYCRA® fiber brand and one of the world’s largest integrated producers of fibers and polymers, has launches its new consumer campaign. This visually exciting initiative has fostered co-branding and merchandising opportunities available to retail partners. The new consumer campaign is the outcome of a two-year, multi-market research program. Its LYCRA® MOVES YOU™ theme reinforces the emotional link millions of consumers have developed with the brand and its association with comfort and personal freedom across a wide range of garments.
A world-class campaign created and produced by the SapientNitro agency includes dynamic visuals shot by internationally acclaimed photographer Rankin, who likens the freedom and energy his models depict to the unique characteristics of LYCRA® fiber.
Denise Sakuma, LYCRA® brand global director said, “We are excited to cause a LYCRA® brand movement at both trade and consumer levels globally. The LYCRA® MOVES YOU™ campaign is the perfect message platform to communicate for the first time to consumers that LYCRA® is a brand of a fiber and THE magic component that gives wearers fit, comfort and the freedom to move. We are making the LYCRA® brand and fiber to be visible to consumers physically, emotionally and creatively.”
The added value and benefits of LYCRA® fiber will be signaled to consumers through new hang-tags and brand imagery. The iconic LYCRA® brand logo is supported by vibrant, versatile new imagery and designs in a range of stylish retail merchandising and advertising materials articulated through the campaign LYCRA® MOVES YOU™. (Web Site) www.invista.com
Hasbro’s Telepods Display Engages Shoppers In Toys “R” Us Stores
This traffic stopping, interactive Telepods display engaged shoppers with motion-activated lights to encourage in-aisle product trial. It leveraged the existing high awareness of Angry Birds and Star Wars franchises to introduce the Hasbro’s Telepods toy line to Toys R Us shoppers as they perused the toy aisle. It creatively demonstrated all features of the product using video, lights, and audio and achieved a high degree of hands-on product experience among young shoppers and their parents.
A tablet-style video display was mounted securely to an attractive and functional circular, rotating-track frame. A low-profile base was engineered that attaches to the shelf for security and to optimize merchandising space. By mounting the chosen action figure (and building in the option to change that piece out in the future) on a sliding, well-labeled platform, the Telepods game experience is set up for the curious shopper. Once they follow the printed instructions to “slide to activate,” the on-screen experience is launched, illustrating the character as they are teleported into the on-screen game. The display is specifically designed to feature different Telepods over time, as well as the corresponding video content. To attract the maximum number of shoppers to the display for trial, motion-activated lights were used to attract attention from those passing by in the aisle. Edge-lit acrylic under the video player draws the eye immediately, and a prominent vacuum-formed distortion printed header communicates the familiar Angry Birds or Star Wars theme quickly. This Hasbro Telepods display was produced by United Displaycraft, a Des Plaines, IL-based display firm; www.uniteddisplaycraft.com. (Web Site) www.uniteddisplaycraft.com
Calvin Klein Deploys Digital Denim Fit Guides At Macy’s NYC Flagship Store
Calvin Klein, one of the world’s premier retail brands, has deployed a unique interactive shopping experience at Macy’s Herald Square store in New York City, soon to be rolling out at 18 other Macy’s locations nationwide this year. Using dynamic marketing technologies from Creative Realities, Calvin Klein is helping to make shopping for denim wear more intuitive.
Calvin Klein is employing interactive touch display and sales assistance applications developed by Creative Realities to support shoppers as they navigate the sophisticated denim category. Taking advantage of virtual sales assistants, visitors to the Herald Square flagship location can explore the brand, shop its offerings and learn more about CK’s wide range of denim merchandise. At the center, is the store’s 75-inch interactive Samsung touch display powered with customized content and software interfaces that promote unique user interactions.
Strategically placed interactive displays feature fresh, streaming content and brilliant high-definition graphics which serve to inspire customers and influence their buys, including complementary and related product purchases (i.e. a shirt, sweater, or scarf). For the “mission” shoppers – consumers with a definite goal in mind (in this case, a new pair of jeans) – Virtual Sales Associates can be accessed to locate a particular size, fit, color and style in the store. These Virtual Sales Assistants leverage the store’s artificial intelligence system to show shoppers where merchandise can be found by synchronizing LED lighting that emphasizes placement on shelves. (Web Site) www.cri.com
Whole Foods Market Launches Responsibly Grown Produce Rating System
Whole Foods Market has launched Responsibly Grown, an industry leading tiered produce rating system that assesses growing practices that impact human health and the environment. The new rating system labels fresh fruits, vegetables and flowers as “good,” “better” or “best” to help shoppers make more informed choices in the produce and floral departments, and it prohibits some of the most hazardous neurotoxins still allowed in agriculture. The first-of-its-kind program seeks to reward growers for existing accomplishments and raise the bar to encourage continuous improvement while minimizing additional burdens for growers.
Whole Foods Market is launching Responsibly Grown by rating hundreds of products with key suppliers, more than 50 percent of produce nationwide. The goal of reaching 100 percent ratings of all fruits, vegetables and flowers will be achieved over time.
“After three years of research and planning, Responsibly Grown is the result of our collaboration with suppliers, scientists and issue experts to continue our strong commitment to organic, while embracing additional important topics and growing practices in agriculture today,” said Matt Rogers, global produce coordinator at Whole Foods Market. “We are excited to broaden the conversation to recognize additional growing practices and drive more transparency in the industry.”
To earn a “good” rating, a farm must take 16 major steps to protect air, soil, water, and human health. Growers must also comply with the Responsibly Grown pesticide policy, which restricts growers to using only U.S. Environmental Protection Agency registered pesticides, regardless of the country of origin. In other words, farms outside the U.S. cannot supply Whole Foods Market with fresh fruits, vegetables, and flowers grown using pesticides not allowed in the U.S., with very limited exceptions including for crops not grown in the U.S. Growers also cannot use biosolids or irradiation and must commit to GMO transparency. A “better” rating indicates advanced performance and a “best” rating indicates exceptional, industry-leading performance in a scoring system covering multiple topics in each of these key categories: Pest management (e.g. using beneficial insects to control pests), Farmworker welfare (e.g. providing protective equipment for workers), Water conservation and protection (e.g. using efficient irrigation techniques), Enhancing soil health (e.g. adding compost to soil; planting cover crops), Ecosystems and biodiversity (e.g. planting wildflowers to restore natural bee habitat for pollinator protection), Waste reduction (e.g. recycling plastics used in the field) and Air, energy and climate (e.g. solar panels for renewable energy).
First ‘Go Green’ Lube Center Opens In Austin, Texas
Go Green Smokeless Oil International has opened its new prototype concept in environmentally friendly lube centers. The first Go Green Oil Change Center is opening in Austin, TX. In addition to their proprietary smokeless oil, which is formulated to reduce green house gases and smoke emissions from older vehicles, the lube center will offer three complete lines of motor oils for normal maintenance. Those motor oils will include a re-refined synthetic-blend, a full synthetic motor oil processed for accelerated biodegradation if introduced to the environment and a bio-based full synthetic product formulated with non-crude oil base stocks. Go Green is continuing their green operating theme by utilizing recycled materials in the build-out of their shop, offering paperless billing and maintenance records, shipping and storing their oil in bulk and eliminating the use of packaged goods wherever possible.
“In addition to being friendlier to the environment, the oils are made in the USA and help reduce the importation of foreign crude oil,” said Mike Hutcheson, CEO of Go Green Smokeless Oil International.
Califia Farms Introduces Aguas Frescas At Whole Foods Market Stores Nationwide
Califia Farms has launched three refreshing Aguas Frescas in Watermelon Ginger Lime, Strawberry Basil, and Kiwi Cactus, available at Whole Foods Market exclusively for the summer. The traditional recipe for Aguas Frescas, or “Fresh Waters,” comprises of fresh fruits or flowers, blended with sugar and water to make light non-alcoholic beverages. Califia’s take on the classic lightly-sweetened Agua is cause for a fiesta as the health-conscious brand’s Aguas use less sugar and clock in at 90 or fewer calories per serving. All three flavors are Non-GMO Project Verified™, an important stamp the bright, festive labels bear proudly. Inspired by Mexican mural art and Día de los Muertos designs, the eye-catching packaging, will invite Whole Foods Market shoppers across the country to experience the sweet, refreshing drinks inspired by South of the Border, but made with a California twist at Califia’s eco-friendly juice plant in the San Joaquin Valley.
Cideroad Launches Line Of Organic Switchel Beverages
CideRoad LLC has launched its Organic Switchel beverage in Original, Blueberry, and Cherry flavors. All CideRoad Organic Switchel products are certified organic by the USDA and made with only quality ingredients, including: Organic Vermont Maple Syrup, Organic Apple Cider Vinegar, and Organic Ginger Juice. CideRoad is currently available at select retail outlets in Northeast region and will soon be available nationwide.
Enovation Brands Launches Farmers Of Wine
Enovation Brands has added Farmers of Wine to its Italian wine portfolio. More than wine, Farmers of Wine is a project created by Enoitalia SpA, the 2nd largest volume winery in Italy, in partnership with authentic Italian wine farmers who continue to employ traditional growing methods in a modern wine industry. Farmers of Wine authentic Italian Red Blend is a blend of Negroamaro and Zinfandel (known as Primitivo in Italy) from Salento in Puglia. Here the families of these farmers have used the iconic alberello, meaning “little tree”, trellis to cultivate these native varietals for over 2,000 years. This ancient method ensures the vines yield fruit of the highest quality in the hot, sunny Mediterranean climate.
“We are extremely proud of this project which is rooted in traditional Italian viticulture,” said Alberto Pecora, Enovation Brands, Inc. President. “Farmers of Wine will give consumers the opportunity to experience authentic Italian wine crafted from grapes grown by these distinctive farmers.”
Happy Family Launches Organic Toddler Milk
Happy Family™, a leading premium organic food brand delivering optimal nutrition for babies, toddlers and beyond, is launching Happy Tot Grow & Shine Organic Toddler Milk, designed to support the specific dietary needs of a young child by providing an additional source of vitamins and minerals to help grow their minds and bodies. Developed to address the changing needs of children 12 to 24 months, Happy Tot’s Organic Toddler Milk offers essential nutrients that regular cow’s milk does not – including iron, docosahexaenoic acid (DHA) and choline – which are necessary for a toddler’s growth.
“Happy Family is proud to give parents access to an organic toddler milk that is formulated with extra nutrition to aid in brain development,” said Shazi Visram, founder, CEO and chief mom of Happy Family. “Organic toddler milk is a significant milestone for the toddler food industry, and helps parents ensure their active, growing children get the absolute best nourishment during their early years, so they grow into happy and healthy kids.”
Ocean Spray Launches PACt™ Cranberry Extract Water
The Ocean Spray® brand has introduced PACt™ cranberry extract water, the next generation of Ocean Spray’s product portfolio that harnesses the power of the cranberry in a refreshing new way. PACt™ cranberry extract water from Ocean Spray® contains PACs, or proanthocyanidins – powerful elements found deep inside cranberries, to help cleanse and purify your body better than water alone. PACt™ water can be found in the water aisle at major retailers in California and Nevada.
Ken Romanzi, Chief Operating Officer of Global Brands at Ocean Spray, said, “With the Launch of PACt™ cranberry extract water, we’ve created an even better water that harnesses the unique power of the cranberry through a breakthrough cranberry extract innovation, 10 years in the making. PACt™ water contains the cleansing and purifying benefits of the cranberry without all the sugar and calories.”
Red Bull To Add Three New Flavors
Red Bull is unveiling an expansion of the Red Bull Editions line with Red Bull Yellow, Red Bull Orange and Red Bull Cherry Editions to launch nationwide February 2015. The new Red Bull Editions offer the tastes of tropical fruit, orange and cherry with the Wings of Red Bull. The Red Bull Orange and Cherry Editions provide all the flavor with zero calories and zero sugar. Additionally, the Red Bull Editions line will be moving to an exclusive 12 fl. oz. single serve size with the availability of 8.4 fl. oz. cans in 4-packs.
Since taste and sugar/calories are barriers to consumption within the energy drink category, these new flavors will continue to reach new consumers and encourage increased purchase among current customers who enjoy Red Bull. The Red Bull Yellow,
Orange and Cherry Editions will appeal to new users and health conscious consumers with flavored zero calorie, zero sugar options. The Red Bull Editions expansion will be supported by an expansive marketing campaign in 2015 including advertising in-store POS.
Rocky Athletic Mobility Game Changer Boot Launches
Rocky Boots, a division of Rocky Brands, continues to deliver industry-leading outdoor footwear and apparel with the launch of its Rocky Athletic Mobility Game Changer as part of its fall collection. The Game Changer boots have a thinner upper than most rubber boots thanks to a liquefied polyether construction. They also weigh less than 1.5 pounds per boot, and fit more like athletic footwear than rubber boots. Style RKYS072 also features the Retain™ heating system, which utilizes a reflective lining to maintain body heat, eliminating the need for bulky insulation.
“The Game Changer is named for what we expect it to do in the rubber boot category,” said Jordan Gottke, Marketing Director for Rocky. “The Game Changer revolutionized the rubber boot; Rocky was able to utilize new materials and technology to create a lighter, more flexible boot that also provides warmth for cold-weather pursuits.”
Rihanna Launches ‘Rogue Man’ Men’s Scent
Rihanna will launch her first-ever fragrance for men, ROGUE MAN by Rihanna. From first contact, ROGUE MAN by Rihanna intoxicates men with a choreographed clash of fragrance notes that are both masculine and ultra-sexy. “Building upon the marked success of her women’s fragrance line, we are thrilled to join Rihanna on her venture into the men’s fragrance category,” said Donald Loftus, President of Parlux, Ltd. “ROGUE MAN by Rihanna offers a new constituency of male consumers entrance into the bold world of Rihanna’s growing lifestyle brand.”
Smarthome Adds Wink Hub To Its Growing List Of Connected Devices
Smarthome® has expanded its offering of connected home products with the introduction of the new Wink hub. Compatible with Z-Wave, Zigbee, Wi-Fi, Bluetooth and Lutron ClearConnect, the Wink hub allows connected home enthusiasts to control devices from all their favorite brands by allowing them to speak the same language. The Wink hub enables users to monitor activity in the home, make buttons to quickly control anything, and set up rules to automate your life. The data is encrypted for security and the network requires no monthly fees or contracts.
“Here at Smarthome, our goal has always been to offer the largest inventory of connected home devices to our loyal customers,” said Scott Holder, vice president of marketing, Smarthome. “Adding the Wink hub to our extensive line demonstrates our continuing commitment to offering the widest variety and highest quality home automation products.”
Sony’s Xperia Z3v Flagship Smartphone Launches In U.S. At Verizon Wireless
Sony’s Xperia® Z3v smartphone is being introduced in the U.S. at Verizon Wireless stores nationwide. The premium Android™ 4G LTE waterproof smartphone is engineered for users to connect, create and share on-the-go with Sony’s innovative camera, sound and display technologies. Elegant and durable by design, Xperia Z3v’s sleek build features aluminum sides and a conveniently placed power button. With its tempered glass panels on the front and back and the highest level of waterproofing in a smartphone, Xperia Z3v is built to withstand life’s surprises. Possessing more than a day’s charge, battery performance is superior on Xperia Z3v and, as a first in a Sony smartphone, Xperia Z3v offers the convenience of embedded wireless charging, using the latest inductive ‘Qi’ technology.
Slim Jim And AMC’s ‘The Walking Dead’ Bring Fans Show-Inspired ‘Carnage Asada’ Flavor
Slim Jim®, a brand of ConAgra Foods, has formed a licensing partnership with AMC’s The Walking Dead. Now through April 6, 2015, fans can purchase temporarily renamed “Carnage Asada” Slim Jim Steakhouse Strips.
“Slim Jim’s bold flavor pairs perfectly with AMC and The Walking Dead,” said Jill Dexter, brand director for Slim Jim. “In a post-apocalyptic world or in your living room, it’s important to be prepared with the right snack and our Carnage Asada Steakhouse is just that.”
Steel Reserve Alloy Series Launches Spiked Punch
MillerCoors has launched Steel Reserve Alloy Series Spiked Punch. Spiked Punch is the second installment in the popular Steel Reserve Alloy Series – an affordable product line of flavored malt beverages (FMBs) for those seeking to “mix it up” with flavorful alternatives to traditional beer offerings. At eight percent alcohol by volume (ABV), Spiked Punch serves up a perfect blend of cherry, orange and strawberry flavors. FMB demand has climbed over 21 percent since last year. Data shows that there is potential for the FMB category to grow even larger, as more than one third of people who are interested in higher-ABV FMBs find the price tag to be too steep. The introduction of Spiked Punch brings more variety into the Steel Reserve brand family and extends its reach with consumers.
Maud Borup To Distribute Tree Top Premium Hot Apple Cider Drink Mixes
Maud Borup has obtained the exclusive rights to package and distribute various flavors of Tree Top hot apple cider instant drink mixes in the United States. Initial product roll-out includes three items in the following fruit flavors: original apple, blueberry apple, and cranberry apple. Each box contains six individual pouch servings of caffeine-free cider drink mix packed with natural flavors and 150% of the daily value of vitamin C. Walmart will sell each of the three flavors as an everyday item in the warm beverage aisle in stores across the United States.
Turtle Beach Launches iSeries Line Of High-End Media Headsets
Turtle Beach, the leading audio brand in the games industry, has introduced the iSeries line of high-end media headsets. The iSeries, including the wireless surround sound i60 and the wireless amplified stereo i30, are the first headsets purpose-built for use with the Mac and iOS products. The iSeries headsets are packed with innovations that Turtle Beach first introduced to gaming headsets but are new for mobile users, including features that improve chat and voice call quality and provide an unmatched level of control over audio. The i60 and i30 share the same unique design that blends style, quality, comfort and durability and features premium finishes, including a leather headband and leather-covered memory foam, noise-isolating ear cups. Both headsets include a built-in remote that works with iPhone, iPad and the Mac.
Woodford Reserve Partners With Sonoma-Cutrer To Unveil Unique Whiskey Expression
Woodford Reserve has released its latest product, the Woodford Reserve Master’s Collection Sonoma-Cutrer Pinot Noir Finish, which is available for purchase in limited quantities in early November. This new whiskey release cements the brand’s longstanding commitment to, and appreciation of, innovation. The Woodford Reserve Master’s Collection Sonoma-Cutrer Pinot Noir Finish was created under the watchful eye of respected industry veteran and Woodford Reserve Master Distiller Chris Morris, who partnered with Sonoma-Cutrer Winemaking Director Mick Schroeter to develop a one-of-a-kind release that challenges long held industry definitions of the category. Released as the latest offering under the brand’s umbrella of nine total Master’s Collection expressions, the Sonoma-Cutrer Pinot Noir Finish was created by adjusting the whiskey’s fifth source of flavor-maturation. By finishing a batch of the original Woodford Reserve whiskey in a used Pinot Noir barrel that was shipped directly from the Sonoma-Cutrer winery in California, the release has a unique flavor profile that hasn’t been experienced in a bourbon before. The Sonoma-Cutrer Pinot Noir Finish is available for purchase in select markets within the United States.
TUMI Introduces CFX Collection
Merging world-class craftsmanship with cutting-edge innovation, TUMI is introducing its CFX Collection of high-performance soft travel bags and accessories. CFX is available in 11 styles across wheeled travel, soft travel and day bags including the Silverstone International Carry-On, Adelaide Soft Duffel and Indianapolis Slim Brief. Constructed from, CX6™, an exclusive, flexible soft carbon fiber, CFX is symbolic of TUMI’s heritage of design excellence, pushing the boundaries of technical innovation. Distinguished as both a premium material and high-performance fabric, CFX is engineered with exceptional qualities, proprietary to the brand. The CFX collection is available at select TUMI stores worldwide.
“The TUMI consumer is a fan of the brand because of our commitment to innovation, part of which is finding new materials that offer a true performance advantage and lets us design products that offer superior functionality and quality. Carbitex has co-created this exclusive, innovative CX6™carbon fiber fabric that is equally revolutionary as it is sleek and cool. The CFX collection will offer beautifully made bags from one of the strongest and most coveted materials available today,” said Alan Krantzler, Chief Merchandising Officer of TUMI.
Kronos America And Reebok Introduce New Watch Collection For Men And Women
Kronos America, LLC, in partnership with Reebok®, unveiled its newest watch collection for men and women. Inspired by Reebok’s focus on a fitness lifestyle, the collection features classic, retro, vintage and iconic designs that capture the brand’s essence and history with styles such as Pump, Vintage Nerd, Warm Up, Icon, Block Party and Workout Z1G. In keeping with the Reebok brand, the collection features vibrant colors like warrior black, orange, radiant blue, lemon zest and deep red for men, and white, tonic turquoise, lady pink, deep purple, apricot and animal patterns for women. All watches include a rubber or silicone strap, with certain styles featuring gold-plated or stainless steel bracelets, as well as stone detail. The current Reebok watch collection includes 56 pieces with 15 different styles. The line will be sold at Reebok FitHubs and select Macy’s, JCPenney, Kohl’s, and Bon-Ton stores.
One Direction Launches Makeup For Fans
One Direction, is launching a range of makeup inspired by, and designed for, the band’s millions of fans. Much like the cheeky band members, Make-Up by One Direction is fun, bold and a tad mischievous. The collections feature vivid shades and premium formulas, all presented in uniquely collectible, limited-edition packaging, and inspired by the band’s chart topping albums. Products feature formulas that should resonate with fans, including LiquiLights Glow Gloss, a UV-reactive gloss that sparkles during the day and glows under black (UV) light after dark. Products are available in premium retail venues in the U.S. and around the world. Make-Up by One Direction is designed and marketed by Markwins International, in concert with MCI Beauty Limited – a partnership between Markwins International, CBBeauty Limited, and Eden Parfums Limited.
Daniel Wellington Launches Classic Sheffield Watch At Bloomingdale’s
Leading watch brand Daniel Wellington is now available at select Bloomingdale’s stores across North America, including the retailer’s 59th Street flagship store in New York City. Launched in 2011, the Swedish label will be one of the youngest brands carried by the retail giant. Daniel Wellington has grown exponentially since its inception, offering sleek minimalistic watch designs with leather and fabric interchangeable straps for both men and women. The label is available at an accessible price point with women’s watches retailing for $135-$229 and men’s priced at $175-229.
“Daniel Wellington has successfully filled a niche in the market for a watch brand with elegance and classic design – at an attractive price point. We are excited to now offer Bloomingdale’s clientele our watches,” said Filip Tysander, founder of Daniel Wellington.
Cristel USA Debuts New Casteline Tech Cookware Collection
Cristel, the number one selling premium cookware line in France, is making its national stateside debut with Casteline Tech, a new cookware collection exclusively available at select Bloomingdale’s. Constructed with superior craftsmanship in the Franche-Comte region of France, each piece is thoughtfully designed with a detachable handle that allows for compact storage and moves elegantly from the stovetop to the table for serving or to the refrigerator for storage. Engineered in France by leading concept designer Paul Dodane, the pieces in the Casteline Tech line are 5-ply stainless steel and feature flat lids that highlight the aesthetics and functionality of the products. The unique flat lids allow for easy stackability that serve to provide storage solutions to culinary enthusiasts or for anyone looking to maximize space in their kitchen.
“Most home cooks struggle with space in their kitchen but don’t want to compromise quality, appearance or craftsmanship. With Casteline Tech, we wanted to create a cookware collection that is not only elegant but offers superior quality and space-saving convenience,” said Alex Campbell, General Manager of Cristel USA. “We have been listening to the culinary community including both at-home and professional chefs and are thrilled to launch Casteline Tech to the US culinary world at the national retail level.”
Brioni Launches Men’s Fragrance
Brioni, the most prestigious Italian menswear luxury couture house, presents its new fragrance inspired by the brand’s uncompromising craftsmanship and artistic vision. Simply named Brioni, the fragrance is a stand-alone work of art capturing the brand’s luxurious sensuality and masculine elegance. Renowned designers Patrik Fredrikson and Ian Stallard fashioned a contemporary and substantial bottle with gravitas by hand molding and hand manipulating a cube to capture the movement of light and fabric in motion. The weighty and monumental Brioni Fragrance glass bottle is inspired by the Italian sculptures in Rome in an artisanal way. Brioni is available in an eau de toilette 2.5 fl. oz./75ml. size in the United States at Brioni boutiques, Bergdorf Goodman and select Neiman Marcus locations.
Brown Stove Works Launches HeatSense™ Electric Range
Brown Stove Works, Inc., a leading manufacturer of gas and electric cooking appliances, has introduced the cooking appliance industry’s first and only electric range designed to reduce the risk of range top cooking fires. The new HeatSense™ Range uses an innovative, patent-pending heat-sensing technology to carefully monitor the cooking temperatures of cookware and modulate the top coil elements to keep the cooking temperatures below the ignition point of standard cooking oils. The factory installed HeatSense technology will significantly reduce the risk of unattended cooking fires while maintaining steady cooking performance and providing satisfactory boil results on all top coil elements.
Bowmore Single Malt Scotch Whisky Introduces Bowmore Small Batch
Bowmore, the first distillery on Islay established in 1779, has introduced its latest expression, Bowmore® Small Batch Single Malt Scotch Whisky, a perfect and accessible embodiment of the Taste of Islay. The distillery has used its centuries-long experience to create a perfect combination of flavors that encapsulate Scotch from Islay, known as the Queen of the Hebrides. Exclusively matured in first and second-fill ex-bourbon casks, Small Batch evokes the Islay house character of gentle peat smoke, salt, citrus and vanilla. Bowmore Small Batch will be a permanent addition to the Bowmore core range of Scotch whiskies available nationwide in the U.S. as well as being released globally.
Baume & Mercier Unveils Promesse, A New Women’s Collection
Baume & Mercier, one of the oldest Swiss watch brands, unveils a new women’s watch collection, Promesse, its first new women’s offering in nearly a decade. Promesse, a “promise” in French, is meant to inspire women to hold one and celebrate a special moment close to their heart with this beautiful timepiece. Promesse draws its inspiration from more than 100-years of rich feminine heritage of Baume & Mercier while translating it in a contemporary way. Decidedly different due to its unconventional shape, Promesse features a unique look with an oval bezel nestled inside a soft, round case. Its sleek curves may be perceived as a visual interpretation rippling water, which is further enhanced by a mother-of-pearl bezel. This 14-piece collection includes both 30mm and 34mm sizes in both steel and two-tone 18K red gold.
Barnie’s CoffeeKitchen Launches CupUp™ Line Of Single Serve Coffee
Barnie’s CoffeeKitchen, a 34-year leader in specialty coffee, has officially launched its new line of Keurig-compatible single serve coffees, called CupUp. CupUp capsules brew a café-quality cup of coffee with 30% more coffee than other leading brands and a patent-pending channel design. The new channel design of the capsule increases water circulation, producing a finer extraction of aroma and flavor. This new technology, combined with the additional amount of coffee, yields a cup of coffee that exceeds the gold cup standard – an internationally recognized quality measure. CupUp is now available in Barnie’s Blend®, Café Au Chocolat, Crème Brûlée and Santa’s White Christmas® at over 1,300 Hannaford® and Food Lion® supermarkets throughout the Eastern United States.
August Smart Lock And Home Access System Now Available In Apple Retail Stores Across U.S.
August, the technology company building products that make life simpler and more secure, has made its flagship product the August Smart Lock available for purchase nationwide in Apple stores. Compatible with all standard deadbolts, August attaches to your existing deadbolt on the inside of your door, and can be self-installed in less than ten minutes. Through its Keychain functionality, you can send a virtual key to anyone you choose to grant access at specific time intervals, eliminating the timely process of duplicating and exchanging keys. August offers a home entry experience that includes features such as EverLock™, which automatically locks the door behind you and Auto-Unlock, which senses your approach and unlocks the door hands-free.
“August is more than just a connected piece of hardware. It’s an entire home access control and management system that is all at once secure, simple, and a beautiful addition to your home, now available to the general public,” said Jason Johnson, co-founder and CEO of August. “If you’re looking for a simpler home entry experience, August securely replaces your keys with a smartphone.”
Hamilton Beach Brands Partners With Jamba Juice Company
Hamilton Beach Brands, a leader in small household appliances, has entered into an exclusive multi-year licensing agreement with Jamba Juice Company, a leading healthy, active lifestyle brand, and leading retailer of freshly squeezed juice, to create a line of Jamba Juice® branded blenders and juicing products. The Jamba Juice appliances will deliver on the brand promise of Blend in the Good™ and allow consumers to have the Jamba Juice experience at home. Hamilton Beach will develop, market and sell Jamba Juice appliances at select retailers throughout the United States and Canada.
“We are pleased to have the Jamba Juice brand as a license partner and believe our collaboration will leverage Jamba’s existing expertise and brand assets. Jamba Juice has clearly established itself as a leader in better-for-you, specialty beverage and food offerings, and we are thrilled to be working closely with them to develop a line of blending and juicing products,” said Scott Tidey, senior vice president, North America sales and marketing, Hamilton Beach Brands, Inc.
Weight Watchers Names Maurice Herrera SVP Of Marketing
Weight Watchers International has appointed Maurice Herrera to lead marketing for the U.S. reporting to President of North America, Lesya Lysyj. Herrera brings to Weight Watchers more than 15 years of marketing experience across food, beverage and confectionary categories. Most recently, he was Chief Marketing Officer of Materne where he helped GoGo squeeZ™ reach its highest market share since 2009. Prior to Materne, Herrera was Vice President of Marketing at Perfetti Van Melle, maker of Mentos and Airheads candies.
Viacom Names Ross Martin EVP, Marketing Strategy And Engagement, Viacom Media Networks
Viacom Inc. has named Ross Martin to the newly created position of Executive Vice President, Marketing Strategy and Engagement for Viacom Media Networks. In his role, Martin will oversee Viacom Media Networks’ corporate research, data, and creative strategy teams. Under his leadership, the company’s Strategic Insights and Research and Data and Audience Development teams will align and collaborate to develop new systems and tools for audience measurement and engagement. Most recently, Martin served as Executive Vice President of Scratch, Viacom Media Networks’ creative consulting team.
Abercrombie & Fitch Co Names Fran Horowitz Brand President of Hollister
Abercrombie & Fitch Co. has appointed Fran Horowitz to the position of President of its Hollister brand. Horowitz has 28 years of experience in retail and most recently served as the President of Ann Taylor Loft. Prior to Loft, Horowitz was the Executive Vice President of Women`s Merchandising and Design for Express, and prior to Express, she spent 13 years with Bloomingdales, where she served in various merchandising roles.
Fairway Market Names Dorothy Carlow CMO
Fairway Group Holdings has appointed Dorothy Carlow as Chief Merchandising Officer. Carlow will lead the merchandising team and the company’s buying and sales strategies. She will also be working with the marketing department to amplify and develop programs and promotions that articulate and bring to life Fairway’s very unique value proposition. Carlow comes to Fairway from her most recent position as Chief Merchandising Officer of Earth Fare.
Schnucks Names Andrew Nadin CMO
Schnuck Markets, a family-owned company operating 98 stores and 93 in-store pharmacies in Missouri, Illinois, Indiana, Wisconsin and Iowa, has appointed Andrew Nadin as Chief Marketing Officer. Nadin is relocating from the U.K. where, for the past four years, he has been the CEO of the brand marketing firm APN Consultancy. At Schnucks, Nadin will oversee the advertising, marketing, Omni/multi- channel and customer research aimed at further developing the Schnucks brand. Nadin previously served as European brand director for confectionery, pet food and food products at Mars Inc., responsible for developing brand communications and marketing strategy for 13 countries in Western Europe. Prior to that, he held management positions at Scottish & Newcastle, formerly the U.K.’s biggest brewer.
Spike TV Promotes Jennifer Savage To V.P. Brand Marketing
Jennifer Savage has been promoted to Vice President, Brand Marketing Initiatives, Spike TV, announced by Frank Tanki, Executive Vice President, Brand Marketing and Creative, Spike TV, to whom she will continue to report. Savage is a 12-year veteran at the Viacom Entertainment Group, most recently serving as Senior Director, Creative Services and Marketing.
“Jennifer Savage has been instrumental in the evolution of the Spike brand over the years and her strategic and innovative thinking in her new position will be vital for the Marketing team as we continue to grow the brand,” said Tanki.
Excel Displays & Packaging Hires Brian Hutchinson As V.P., of Shopper Marketing
Excel Displays & Packaging, Aurora, Illinois has appointed Brian Hutchinson as its new Vice President of Shopper Marketing. Hutchinson brings more than 13 years of experience in shopper marketing, working previously for Monarch Advertising and FHC Marketing. For the past 8 years, he has been with Saatchi & Saatchi X where he most recently led the shopper marketing execution team for their Chicago office.
Chad Mikula, EVP of Sales & Chief Marketing Officer said, “Brian is exactly the kind of person we were looking for to refine and accelerate our offerings in the shopper marketing arena. Deepening our understanding of consumer behavior and incorporating insights into tangible in-store campaigns will be a key differentiator for Excel from other independent POP manufacturers.” (Web Site) www.xlpop.com
Tempt In-Store Installs New 81-Inch, Six-Color Press
Tempt In-Store Productions, a Quad/Graphics company, has completed the installation of its newest large-format press, a KBA Rapida 205, which is ideal for printing POP signage, posters, displays and graphics of all kinds up to 81 inches by 59 inches (1.51 x 2.05 meters) in size on a wide range of paper and plastic substrates.
“This 81-inch press will allow Tempt to provide a new level of options for retailers and marketers looking to push the boundaries of shopper engagement,” said Mike Draver, President of Tempt. “From faster changeovers to super-large sizes on many substrates, this investment underscores our commitment to offering the widest possible range of solutions for our customers.”
Blanc Industries Introduces Fresh Food 411™ Interactive Kiosk
The Fresh Food 411™ Interactive Kiosk helps build customer loyalty by encouraging a unique shopping experience that’s guaranteed to engage your customers and keep them coming back for more. The kiosk program is chock-full of interesting facts, such as general information, recipes, nutrition, buying and storage tips, trivia, and wine and beer pairings (in select departments), and any additional customization required. The program offers customers in-an-instant access to your produce and cheese departments (seafood and meat departments are under construction) via the technologically nimble Apple® iPad® touchscreen tablet set in a choice of sleek black metal, natural or cherry finish kiosk. For more information, visit Blanc Industries, (Web Site) www.blancind.com
FLEXcon Offers WALLdeco™ Chalkboard 6787BK
FLEXcon produces self-adhesive films. WALLdeco™ Chalkboard 6787BK is a print-receptive/chalk-receptive self-adhesive black vinyl that transforms surfaces such as walls, P-O-P displays, and menu boards into multi-functional points of engagement with customers. For more information, visit (Web Site) www.MyFLEXcon.com
Deco Sign Products Offers Aluminum ‘Tacker’ Signs
Deco specializes in the production of aluminum ‘tacker’ signs, in addition to signs on all the following materials: aluminum from .020 to .080, steel from 30 ga to 20 ga, corrugated plastic, 2mm to 10mm, magnetic sheeting, .030, vinyl decal – various gauges, PVC, 1mm to 10mm, Styrene, 020 to 060, Poly metal, 2mm and 3mm and Foam core, 3/16″ to 1/2″. For more information, visit Deco Sign Products, (Web Site) www.decosignproducts.com
Henschel-Steinau Introduces EZSlide™ Refrigeration System
Henschel-Steinau has developed another innovation to add to their suite of systems for supermarkets. The EZSlide™ Refrigeration System improves organization without compromising the enhanced presentation of products. The EZSlide™ Refrigeration System features adjustable widths of 2.5″-4.5″ to fit multiple brands and product sizes of yogurt, butter, margarine, cream cheese, and cottage cheese. It employs the use of a “first in, first out” system to ensure products are purchased in the desired order. “The EZSlide™ system reduces labor by minimizing the time employees spend stocking, rotating and resetting shelves, and increases sales with the easy-to-navigate system,” said Patty Pellegrin, Director of Marketing at Henschel-Steinau. The EZSlide™ display fits shelf depths of 18″-24″ and can be stacked to extended heights up to 8.5″. A retractable spring option ensures products are always at arm’s reach at the front of the shelf. For more information, visit (Web Site) www.hspop.com
Impact Instore Offers Pusher Merchandisers
Impact Instore produces Pusher Merchandisers (Standard Sizes & Custom-Designed). Injection molded come in select widths and lengths designed to fit the vast majority of products. Custom colors, labeling options and sizes are available. Heat-bent trays give you brilliant color on the sides and front panels to promote your brand while still having a pusher mechanism to face your product. For more information, visit Impact Instore at (Web Site) WWW.IMPACTINSTORE.COM
Outwater Offers 120V RGB LED Brite Lite Flex
Outwater’s new 120V RGB LED Brite Lite Flex offers a kaleidoscope of colors that can be programmed to morph at variable speeds or to remain static on any color via its corresponding 9 function RGB controller. With no fixtures to hide, the highly flexible, diminutive physical contour of Outwater’s 120V RGB LED Brite Lite Flex can be easily cut every 19-in.and connected end-to-end via solder free plug in connectors, and can be mounted in all of those “hard to light” areas, or virtually anyplace that could not be previously lit. Offered in 16-1/2-ft., 33-ft. and 164-ft. lengths, Outwater’s 120V RGB LED Brite Lite Flex is ideal for use in tasks in which longer runs of lighting are desired, with a continuous length up to 80-ft. that can be powered via the multifunction RGB controller. For more information, visit Outwater Plastics at www.outwater.com. (Web Site) www.outwater.com
Retail Image Solutions Introduces C3 Framework
Retail Image Solutions (RIS) has introduced the C3 Framework, the first truly scalable illuminated signage solution. The system features a patented frameset tray structure and illuminated panel system that installs easily and features consistent edge-to-edge illumination to handle the largest challenge. Fore more information about the system, RIS visit (Web Site) www.chooseris.com
Walls + Forms Introduces Wall Skinning Display
Walls + Forms, Inc. introduces the new Wall Skinning display, a transformative wall unit designed for electronic product display. With a slim profile, wiring concealment, and design flexibility, the Wall Skinning is the perfect solution for “live” TV and audio displays. The Wall Skinning has countless display capabilities, and has the capacity to house up to two 70″ TVs. Graphic shelves, with LED lit edges, can be mounted to showcase any accompanying products or literature. Other options include a sound bar ledge or equipment “cubbies” for a sub-woofer to create a surround sound experience.
A backlit header gives you the ability to illuminate product logos and optional LED track lighting is also offered for additional “eye-catching” appeal. For more information, visit (Web Site) www.wallsforms.com
Xcel Introduces XMR™ 2.0
Xcel has introduced XMR™ 2.0, the new standard in large format magnetic receptive media. New and available immediately, XMR 2.0 now incorporates additional enhancements including a brighter, more neutral white, enhanced stiffness, and improved durability for even the toughest, high traffic environments. Customers can browse and purchase pre-built magnet backers and XMR at affordable price points. For more information, visit. (Web Site) www.xcelproducts.com
Orbus Exhibit & Display Group Offers Vector Frame™ Edge
Orbus Exhibit & Display Group has added Vector Frame™ Edge, a collection of slim profile geometric fabric poster displays for wall applications. Available in five square, four rectangular and custom sizes, Vector Frame Edge uses a lightweight 1″ aluminum extrusion frame and push-fit fabric graphics, and frames come with wall mounting hardware for permanent or semi-permanent hanging in any environment. Vector Frame Edge is perfect for use in retail environments, restaurants and high-traffic areas. For more information, visit (Web Site) www.orbuscompany.com
Plastic Products Mfg. Offers Vinyl Products For POP Displays
Plastic Products Mfg offers the newest vinyl products to its POP displays. The vinyl brochure holder ships flat for lower shipping cost and the sign holder also offers options to add pockets or business card holders as attachments. The vinyl material made out of styrene offers added value because it never breaks, making them sturdy enough to hold their own as stand-alone displays. The new vinyl series includes slant back vinyl sign displays, pamphlet holders, cardboard easels, easel back sign holders, poster holders, hanging and wall mounted sign holders, job ticket holders, and more. For more information, visit Plastic Products Mfg, (Web Site) www.plasticproductsmfg.com
ATI Decorative Laminate’s Introduces New MirroFlex Patterns
ATI Decorative Laminate’s MirroFlex product is now available in new patterns and colors. Eight new finishes join the lineup including new wood grains, linens, solids and a metal. Sophisticated Linen Beige and Linen Chocolate are accented with a subtle stripe pattern. A rich, plum Merlot and a cool, calming Lavender make up the new solids. Three new wood grains join the MirroFlex finish family: reddish-brown African Cherry, American Walnut, and a cool, gray Oregon Ash. Metallic Brushed Stainless rounds out the new finishes. For more information, visit www.ATILaminates.com. (Web Site) www.ATILaminates.com
Laminators Incorporated Introduces Omega-Bond Premium Aluminum Composite Panels
Laminators Incorporated has introduced Omega-Bond Premium Aluminum Composite Panels. Omega-Bond Premium features a .012″ (.3mm) aluminum skin thickness with a higher quality plastic core that is best suited for fabricated applications including Architectural Signage, Exhibition Stands, Fascias, Canopies, Car Dealerships, Banks, Restaurants, Car Parks, Retail Shops, Directional and Informational Signage, etc. The thicker gauge aluminum is optimal to achieve best results for fabrication projects since routing and bending the panels is now easily accomplished. The .012″ aluminum provides structural strength and allows 3-dimensional shapes to be attained without an inner support or frame. Maximum durability is achieved since the solid polyethylene core has fewer impurities and lesser recycled content. This allows bending and cutting without breaking the core during the fabrication process. Panels are available in 2-sided, white, 4′ x 8′ and 5′ x 10′ sheets and are specially treated for optimal flatness before and after bending, by taking out all possible tension/stress from the panel itself. For more information, visit (Web Site) www.LaminatorsInc.com
Excalibur Exhibits Creates Exhibit For SPT Group
SPT Group, A Schlumberger Company, wanted a showstopper exhibit that would accommodate a large touch screen to promote their products and services. Hospitality was high on the priority list as well, but budget needed to remain low. Utilizing some of their existing pieces to save on budget, Excalibur Exhibits created a custom exhibit using laminated wood, a tension fabric hanging sign and Duratran graphics. The welcoming exhibit included a fully loaded coffee bar complete with replica popcorn cart out of OCTANORM for maximum hospitality. (Web Site) www.excaliburexhibits.com
Nimlok Offers Hybrid Pro Kit 20
Nimlok, a division of Orbus Exhibit & Display Group, offers its buttress-style rental exhibit, Hybrid Pro Kit 20. This modular rental exhibit features curved corner heavy-duty white laminated wood structures, interior shelving units, fabric graphic walls, accents and an open center area perfect for meeting and seating. A central hanging structure features purchased single or double-sided pillowcase fabric graphics to broadcast your message across the busy show floor. This exhibit was produced by Nimlok, a division of Orbus Exhibit & Display Group. (Web Site) www.nimlok.com
Stak Design Creates Acadia Reality Trust Exhibit
Acadia Realty Trust was looking for a custom booth to match the excitement of its rebranding. Consistent with many of their properties, this 2,400 sq. foot booth was designed with a trendy, urban loft appeal. Two 16′ illuminated ID towers made the booth visible from most any angle in the hall. Interactive monitors on the exterior as well as the lobby of the booth caught the attention of show attendees. The strategic open feel of the booth made it clear to passersby that the Acadia exhibit was packed with meetings.This exhibit was created by STAK Design; (Web Site) www.stakdesign.com
Tradeshow Network Marketing Group Creates CommerceHub Exhibit
This exhibit was created for CommerceHub for a 10’x 20′ inline space that was showcased at the 2014 Internet Retailer Conference & Exhibition show recently. The IRCE show is the flagship event of the e-commerce industry. The client wanted to emulate a virtual store by incorporating real merchandise with a monitor wall continually changing with online products via a video wall that simulated the same shelves as the real products. The idea was to promote their business application from software, inventory management to delivery to enable clients reduce inventories & delivery & space requirements. The exhibit was built to simulate this capability. A video wall predominated in the booth and the exhibit was lightweight for shipping purposes. This exhibit was produced for CommerceHub by The Tradeshow Network Marketing Group, St. Charles, IL. (Web Site) www.tradeshownetwork.com
Nimlok NYC Helps Redesign New Exhibit For Display Data
Nimlok NYC recently worked with client Display Data to make sure its new branding was prominent in their exhibit redesign. The new exhibit featured bold reds and clean white accents to create an inviting modern space. Nimlok NYC produced two hanging structures to create an impact in the 20×20 space. The structures were manufactured using tubes covered in fabric and then lit for full visual effect. (Web Site) www.nimlok.com
Fossil Exhibits Relocates To New Facility In Houston, TX
Fossil Exhibits International, a full service tradeshow and event marketing firm, is moving its office, fabrication and warehousing facility to a new, larger location in Houston, TX. According to Fossil Exhibits President Tom Luikens, the move was necessitated by the significant growth that the company has realized in the last few years.
“Our new office, fabrication and warehousing space is close to double our previous space and offers a more efficient layout,” Luikens said. “It will support our continued growth and expansion, and provides a better work environment for current and future staff.” (Web Site) www.fossil-exhibits.com
Heineken Elevates Global Soccer Presence As Official Beer Of Major League Soccer
Heineken has launched a landmark, long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS. The partnership, which commences in January 2015, further establishes Heineken’s standing as a worldwide leader in the sport and gives the brand an additional springboard to challenge Americans to chase new experiences and open their world. Through the sponsorship, and by leveraging MLS’ passionate and growing fan base, Heineken strives to further elevate its global status as a world class beer and provider of unparalleled fan engagement. Starting in 2015, The Official Beer of MLS will present MLS Rivalry Week. In addition, Heineken will feature strong visibility during nationally broadcast matches, on-site and digital activations, and point-of-sale materials.
“Soccer has been an invaluable platform for the Heineken brand for years, with our position as sponsor of the UEFA Champions League and other top soccer properties around the world,” said Nuno Teles, Heineken Chief Marketing Officer. “Fans in the U.S. and across the globe appreciate the opportunity to enjoy first-class soccer with the highest quality premium beer. With this partnership, we look forward to continuing a lengthy tradition of creating unique experiences for fans everywhere and drive participation and engagement in the sport in a way that has never been done before in the U.S.”
“We are excited to welcome Heineken on board as we approach the League’s 20th season,” said Gary Stevenson, President and Managing Director, MLS Business Ventures. “Heineken is a supporter of soccer globally and is a great fit for what’s next for Major League Soccer.” (Web Site) heinekenusa.com
Bounty Paper Towels Releases New NFL Prints
With football comes competition, tailgating parties, messy foods and the inevitable spills. This football season, Bounty is encouraging fans to take their football parties to the next level with new Bounty NFL Prints. The no quit paper towel can defeat game day upsets and spills with just a single sheet. Customized Bounty NFL Prints packaging is available at Walmart nationwide.
“Bounty NFL Prints are tough enough to tackle your big game day spills and are 2X more absorbent,” said Victoria Schooler, Bounty Communications Manager, “So the roll can last into overtime.”
In addition to releasing new NFL prints, Bounty will be hosting events with the Dallas Cowboys and other teams throughout the U.S. this fall. At the events, Bounty will be teaming up with the team chefs, to conduct interactive cooking demonstrations. (Web Site) www.pg.com
Champions For Kids Launches Fall Kids’ Essentials Program In Walmart
For families in need, having access to healthy food and personal care items can be a daily challenge. Champions for Kids, General Mills and Unilever, have joined forces to make it simple for communities to provide basic resources for their students through donation opportunities.
Customers at more than 1,800 participating Walmart stores can purchase food and personal care items for children and place them inside the donation bins right inside the store. This program is part of SIMPLE Giving, a Champions for Kids program that seeks to make it simple for shoppers to donate items that children need. Participating stores are located throughout the central and western United States. All donations will stay in the local community and be distributed through school districts nearest to each store. School districts can also win one of multiple awards, totaling $10,000. (Web Site) www.Colgate.com
Finish Line Bolsters Customer Loyalty With New App To Improve Shopping Experience
The Finish Line has launched its new mobile app aimed at providing services and conveniences that reward Winners Circle loyalty program customers with points and loyalty perks. Available as part of the athletic retailer’s mobile commerce platform, the new Winners Circle customer loyalty app reinforces brand interactions, improves customer service and sales, and also provides timely information about customers’ favorite product releases.
“We closely examined the needs of our customers and created features within this app that make it easy for them to keep tabs on their Winners Circle points, rewards and special offers,” said Danielle Quatrochi, Finish Line’s Vice President, Digital. “This app enhances our customer experience as another omnichannel resource, especially for those who shop us regularly. We’re excited to offer them details that assist in the decision making process right from their smartphones.” (Web Site) www.finishline.com
Jim Beam Features 3-D ‘Santa’s Sleigh’ Pole Display For Holiday Season
This 3-D “Santa Sleigh” on a pole has a total height of 91″. It flies above a tall stack of four brands of Jim Beam liquor boxes placed back-to-back to create an island display with a large footprint. The goal was to capture attention for a multi-brand promotion with a cost effective display that looked as realistic as possible.
The sign shipped flat with easy to follow picture instructions for set up. It rested on a single die cut quad pod with a corrugated pole. It came together with tab slot connections and “Viking clips”. It was set-up in stores before Thanksgiving and lasted through December 31st. The feedback from stores was positive. Another promotion is planned for the upcoming holiday season. The Jim Beam Santa Sleigh display was produced for Maximum Impact by Meridian Display, a St Paul, MN-based P.O.P. agency. (Web Site) www.meridiandisplay.com
Home Depot Launches Site-Intel Dynamic Store Intelligence
Connect Oasis, a leader in retail site visibility and intelligence technology, has implemented its Site-Intel dynamic data extraction and consolidation application for The Home Depot Canada, Store and Merchandise Planning teams. This release features the CADx innovation that dynamically unlocks the data in store planning, design and construction; AutoCAD files and converts it to searchable text, formatted in the cloud.
“Site-Intel gives The Home Depot Store and Merchandise Planning teams the ability to access store layout and SKU placement data that was previously only accessible in AutoCAD files,” said Jalal Hamad, Director, Store Environment, Merchandising Operations for The Home Depot. “This represents a significant change in the way we plan and execute resets. Instant access and accuracy of data allows us to speed up our Store Planning and execution efforts dramatically.” Converting data from AutoCAD files is the first in a series of Site-Intel data consolidation initiatives being implemented by The Home Depot. (Web Site) www.connectoasis.com
Hard Rock Energy Drinks Power Up With Fuelzee To Expand Nationally
Fuelzee, a leading mobile app that helps consumers, gas stations and convenience stores save time and money, has formed a new partnership with Hard Rock Energy drinks, the latest product from the Seminole Tribe of Florida. This partnership will cultivate new customers and offer incentives for product purchases using Fuelzee’s digital coupons and rebates system. The mobile marketing platform will allow Hard Rock Energy to offer cash back rebates when a consumer purchases the drink directly in the app without dealing with coupon clearing houses or each convenience store. The Fuelzee platform offers brands unlimited use of promotional offerings within its coverage of convenience stores and gas stations, enabling them to collaborate with store owners and directly connect to consumers by giving them the purchasing power instantly.
“It is key to place ourselves where our customers are and Fuelzee’s audience base fits our target customers for Hard Rock Energy,” said David Drow, CEO of Hard Rock Energy. “The drink appeals to a younger crowd and many of them live on their mobile devices. This is just one more step in the right direction for our brand.”
Fuelzee CEO and Founder Daniel McGaw, said, “Our partnership with Hard Rock Energy only solidifies that brands are looking for new and innovative ways to sell their products and attract new customers. With Fuelzee’s wide range of digital marketing capabilities, we will be promoting the Hard Rock Energy brand at more than 145,000 gas station and convenience store locations nationwide.” (Web Site) www.Fuelzee.com
Thinknear Names Loren Hillberg President & General Manager
Thinknear by Telenav has appointed Loren Hillberg as president and general manager. Hillberg takes charge of Thinknear following almost six years as vice president and general counsel at Telenav, Thinknear’s parent company. During the last two years, he has worked closely with Thinknear as a strategic advisor, helping to develop new location-based marketing tools.
“Thinknear has been doing great things, and I plan to continue with the same strategy and vision,” Hillberg said. “It’s my goal to take the company to the next level, further establishing Thinknear as a leader in mobile advertising while continuing to influence the overall sector as well.” (Web Site) www.thinknear.com
U-Vend Del Monte Branded Self-Serve Kiosks Launch In U.S. Markets
U-Vend has been named the exclusive provider of Del Monte® branded self-serve kiosks and Del Monte® branded merchandisers within the U.S. marketplace. The agreement gives U-Vend the exclusive ability to install their self-serve kiosks and merchandisers retailing Del Monte Foods’ line of healthy snacks and squeezers, such as Del Monte® Fruit Naturals® cups and Del Monte® Fruit Burst® squeezers, in high-traffic settings across the U.S., including schools and universities, convenience stores, hospitals, airports, mass merchants and shopping malls. The Del Monte self-serve kiosks can be fully-managed remotely, allowing kiosk operators the ability to go on-line and check sales, bank deposits, inventory controls, change advertisements and promotions on the digital screen, and reorder new stock around the clock, from anywhere, anytime.
“We are very much looking forward to developing our relationship with U-Vend, and are eager to provide consumers all across the country with convenient access to the Del Monte brand of healthy snacks and squeezers,” said Al Calabrese, National Sales Manager for Del Monte USA. (Web Site) www.u-vend.com
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