Creative-Magazine-Banner-Ad-468x60 copy













Meijer Launches ‘Ready! For You’ Food Solutions Program

Meijer is helping busy families serve up simple meals and snacks at home with a first-of-its-kind food solutions program in each of the Midwest retailer’s 213 stores. Ready! For You is tailored to meet the tastes and lifestyles of busy families by providing recipe ideas, inspiration and savings opportunities in-store and online. Inside Meijer stores, Ready! For You-branded meal displays conveniently pair food solution items from various manufacturers together. Shoppers have the opportunity to taste what’s on display with weekly sampling demos. Meijer is creating online videos with quick and simple food ideas and is sharing a steady cadence of recipes on breakfast, lunch and dinner Pinterest boards.

“Families are busier than ever and feeling squeezed for both time and money,” said Randy Stewart, group vice president of foods for Meijer. “We’re excited to launch this new program as shoppers focus on back to school and get back into a routine of family meals that are affordable and quick to prepare.”

The items that make up each Ready! For You meal have an average cost of between $12-$15 to feed a family of four and are all part of weekly sales promotions. Customers can also get discounts when they buy multiple Ready! For You items, which can save shoppers an additional 15-20 percent. (Web Site)


PAWoolrich Store Soho_Front-2
PAWoolrich Store Soho_Downstairs

Woolrich John Rich & Bros. Unveils First North American Flagship Store In New York

Woolrich, Inc., the Pennsylvania-based outwear and lifestyle brand, is opening its first standalone retail space in North America. Located in New York’s SoHo neighborhood, the two-level flagship will carry men’s and women’s clothing and accessories from the brand’s contemporary collection, Woolrich John Rich & Bros. It will also feature menswear from the designer label Woolrich Woolen Mills. The move marks a significant step for the company’s international retail expansion, which follows the recent opening of three European stores in Hamburg, Sylt and Prague.

The SoHo flagship is designed as a contemporary retrospective of the company’s 184-year history. Vintage items from the original Pennsylvania mill, including wool-production tools, swatch cards, catalogues and various garments from the historical Woolrich archive, decorate the space. The 1,400-square foot ground floor features antique windows and furniture, recovered from an old hardware store, while the 500-square-foot basement level is designed as a contemporary “Woolrich Men’s Club” which will double as an event space. The ground floor will highlight the Woolrich John Rich & Bros. collection?notably, the full range of iconic Arctic Parkas which is finally available in the U.S. for both men and women. The basement level will house the brands’ made-in-America product, including blankets and bags and the Mark McNairy-designed Woolrich Woolen Mills collection.

“We’ve been talking about bringing our retail concept back home to the U.S. for a long time,” said Josh Rich, Woolrich, Inc. executive vice president. “The brand has performed very successfully in Europe and Asia over the past few decades thanks to our partnership with WP Lavori in Corso, but we’ve never had a strong retail presence in the U.S. We’re moving into to SoHo just as the temperature is dropping, so the timing couldn’t be better. Woolrich has been outfitting Americans for more than 180 years and with our ongoing expansion plan, we’re poised to be America’s favorite outerwear brand for 180 more.” (Web Site)


paTrue Religion Digital Window

True Religion Apparel Launches ‘Be So Bold Brand Campaign’ And New Retail Concept

True Religion Apparel revealed its new Be So Bold campaign, which celebrates the Fearless Style brand relaunch and invites consumers to take the stage-across social and digital platforms- through bold statements of personal expression. The Fearless Style platform is also the inspiration for True Religion’s new product line. As part of the brand transformation, the company will be launching a new store concept in key markets.

“True Religion is an iconic and highly differentiated brand. Our new platform of Fearless Style will bring to life the elements that make us unique and which have enabled True Religion to connect so strongly with our loyal customers,” said David Conn, Chief Executive Officer, True Religion. “Fearless Style will define our next chapter, enabling consumers to experience an exciting and bold evolution of our product, our retail stores and our brand communications.” The campaign will recruit style leaders to share bold self-expression by posting Tweets, Instagrams, photos or Vines of themselves showcasing their own fearless style using the hashtags #BeSoBold and #EnterToWin. Winning photos and videos will also be displayed on the 9 foot digital storefront windows and interactive kiosks in new stores that will open this fall in New York, Los Angeles, Chicago, Las Vegas and Washington, D.C. Existing stores will also evolve to create an elevated brand experience.

“True Religion has always been like no other denim brand and our consumers are recognized for their style leadership-that is what made us famous,” said Mary Alderete, Chief Marketing Officer, True Religion. “Our jeans are not for everyone. True Religion is for those who want to be seen and heard. Our campaign acts as a catalyst to ignite bold statements of fearless style that will be showcased on our own brand stages-on our website, in our windows and across our social channels.” (Web Site)



Saks Fifth Avenue To Open Full-Line Luxury Store In Downtown Manhattan At Brookfield Place

A three-level, 85,000-square-foot Saks Fifth Avenue luxury department store will anchor Brookfield Place, Downtown Manhattan’s premier luxury shopping destination. This is the retailer’s second full-line Manhattan location, joining its flagship store on Fifth Avenue and Lower Manhattan’s first luxury department store.

Brookfield Place is the new height of luxury shopping, dining and cultural arts in downtown Manhattan. The center is uniquely positioned just south of Tribeca along the Hudson River waterfront.



Green Dot’s GoBank Checking Account Launches Exclusively At Walmart

Green Dot Corp. and Walmart have rolled out GoBank, a checking account product available exclusively on the retailer’s shelves. The checking account, from Green Dot Bank, Member FDIC, is designed for today’s “on-the-go” customer, providing a host of modern features and a linked MasterCard debit card. GoBank doesn’t charge overdraft fees, minimum balance fees or monthly fees with qualifying direct deposits. The product will be available nationwide by the end of October. GoBank, a full-featured checking account, is offered as part of Walmart’s checking alternatives category.

“Walmart customers want easier ways to manage their everyday finances and increasingly feel they just aren’t getting value from traditional banking because of high fees,” said Daniel Eckert, senior vice president of services for Walmart U.S. “Adding the GoBank checking account to our shelves means our customers will have exclusive access to one of the most affordable, inclusive and easy-to-use checking accounts in the industry. GoBank gives our customers yet another option as to how they manage their money. When our customers have options, they win.”



New Polaris Partnership Brings Exclusive Promotions To Costco Members

Polaris Industries, a leader in the powersports industry, is partnering with the Costco Auto Program (CAP), an auto-buying program specifically for Costco members, as the exclusive promotional partner for its powersports division. Costco members are able to access special pricing and promotional incentives on select Polaris products at participating dealers in the U.S. As a partner in the Costco Auto Program, Polaris, Victory and GEM branded products will be on display inside select Costco warehouses. Costco members will be able to obtain special pricing and purchase these products through trained and certified Polaris dealer representatives at participating dealerships. As part of this new partnership, the Costco Auto Program will feature different Polaris products on promotion throughout the year, beginning September 2014. Products will include snowmobiles, off-road vehicles (Sportsman, Ranger and RZR), Victory motorcycles and GEM electric vehicles.

“We are excited to announce our role in expanding the selection of powersport products offered through the Costco Auto Program,” said Tim Larson, vice president, global customer excellence, Polaris. “This program allows Costco members to experience industry-leading Polaris products at a great value while connecting members with our valued dealers to engage even more riders in our brands and lifestyle.”

“Polaris is an industry leader offering the breadth and depth of products that are a great fit for Costco members,” said Jeff Skeen, president and general manager of Affinity Auto Program, which operates the Costco Auto Program. “Costco members rely on us to recommend premium products while saving them time and money. This new partnership gives us the opportunity to offer an exceptional value on powersport products without the hassle of negotiating.”



Red Robin Burger Works Opens In Washington, D.C.

Red Robin Gourmet Burgers has opened Red Robin Burger Works, a smaller, non-traditional restaurant prototype in Washington D.C. The L’Enfant Plaza restaurant remixes the iconic atmosphere of Red Robin restaurants, which has welcomed guests for more than four decades, in a quicker serve dining format with a contemporary twist. Visitors can “Get Their Quick Fix of YUMMM” at Burger Works and enjoy many of the signature burgers that made Red Robin famous, like the Whiskey River® BBQ burger, Royal Red Robin burger (topped with a fresh fried egg), the Banzai burger with grilled pineapple or the Guacamole Bacon burger.

“We are excited to open the newest Red Robin Burger Works location on the Promenade Level of L’Enfant Plaza and bring our craveable burgers to the Washington, D.C. community,” said Alvin Williams, the new restaurant’s general manager. “The community members who work near L’Enfant Plaza will love having a great new option for quick and easy food while experiencing Red Robin’s signature innovative burgers.”



Bona Offers New Bona Stone, Tile & Laminate Wet Cleaning Pads

Bona US, a world leader in hardwood floor care since 1919, has launched Bona Stone, Tile & Laminate Wet Cleaning Pads. On the heels of the highly successful Bona Hardwood Floor Wet Cleaning Pad, this new disposable version is specifically formulated for most sealed, hard surfaces particularly stone, tile and laminate floors. Developed with Bona’s premium quality, quick drying, no-residue cleaner the Bona Stone, Tile & Laminate Wet Cleaning Pads are innovated with multi-layer construction to thoroughly clean floors. The first layer mechanically loosens dirt while the second layer absorbs the dirt. A final layer traps moisture and dirt inside the pad.

“We’ve seen increased interest in our products for hard surfaces other than hardwood, particularly with our retailer audience,” said Chad Nordhagen, Director of Marketing, Bona US. “The new Bona Stone, Tile & Laminate Wet Cleaning Pads are a perfect complement to any home for quick and easy cleaning.”



Best Buy Introduces Exclusive Tech Accessories From Nanette Lepore, Anna Sui And Isaac Mizrahi New York

A new line of tech accessories, created by celebrated fashion designers Nanette Lepore, Anna Sui, and Isaac Mizrahi New York, are coming exclusively to Best Buy. All will reflect and be inspired by the designers’ current collections and will be available only at Best Buy.

“We listened to our female customers who told us they are looking for more from their technology-they want style, function and changeability,” said Mary Ortizcazarin, vice president of accessories at Best Buy. “These new designer collections deliver the ability to personalize and accessorize their technology with an exclusive line from fashion designers many women trust and respect.”



Capresso Introduces Capresso CoffeeTEAM PRO Glass

Capresso brings new technology and design to its flagship coffeemaker. The newest model of the 12-cup Capresso CoffeeTEAM PRO Glass features a sleek stainless steel exterior and multiple advancements for convenience and practicality, making it easier than ever to elevate your brew with the rich flavor and aroma of freshly ground beans. A professional-grade conical burr grinder with solid steel burrs grinds slowly to impart minimal heat, preserving more flavor and aroma. It grinds your beans – coarse, medium or fine – right before brewing 2 to 12 cups. It has a special setting for oily dark roasted beans, because they need extra grinding time. Easily customize your quantity and brew strength, or set to initiate brewing at a pre-set time, so you can wake up and smell the freshly brewed coffee every morning.


Casio G-SHOCK Watch

Casio G-SHOCK Releases iPhone Compatible G-Mix Series

Casio G-SHOCK has released a technologically advanced timepiece, the G’Mix Rotary Switch BLE, GBA400, designed with a new rotary switch that enhances the music listening experience. The G-SHOCK GBA-400 watch offers a variety of ways to enjoy music by pairing with a smartphone, such as setting audio controls, adding live effects that simulate concert sound and identifying the names of songs from music playing nearby. The new G-SHOCK GBA-400 watch supports Bluetooth® Smart connectivity and offers greatly enhanced features for enjoying music when paired with G’MIX App, a new music app for smartphones that can control audio settings, add live effects that simulate concert sound, and identify the names of songs from music playing nearby and then display the song title on the digital display of the G-SHOCK watch. Song identification can be triggered remotely by turning the rotary switch on the watch, without having to touch the smartphone. By operating the watch buttons, the user can trigger preset or customized tones on a paired smartphone-just one of the ways the watch enables users to play with sound and enjoy listening to and identifying music.
The trio of timepieces is available in the following hues: sharp tones of Black & Gold (GBA400-1A9), Blue & Silver (GBA400-2A) and Red & Silver (GBA400-4A). The GBA400 G-Mix Series is available this October through select department stores, fashion boutiques, key jewelers and the G-SHOCK NYC Soho store.



Callaway Golf Reveals Big Bertha Irons And Hybrids Golf Clubs

Callaway Golf Company has introduced two new clubs, the Big Bertha Irons, which can make golfers up to two clubs longer with a new 360 Face Cup™ technology, and the Big Bertha Hybrids, Callaway’s first adjustable hybrids. Both the Big Bertha Irons and the Big Bertha Hybrids are available at golf retailers nationwide.



New Crop Organic Spiced Pumpkin Vodka Offered

Crop Organic Spiced Pumpkin Vodka, a new amber-hued expression of Crop Organic Vodka, captures the seasonal delight of plump roasted pumpkin and baking spices. As with all of Crop’s fresh expressions–Artisanal, Cucumber, Tomato, and Meyer Lemon–Crop Organic Spiced Pumpkin Vodka is produced to strict USDA organic standards. It starts with the purely finest ingredients available and is distilled from 100 percent American grain, kept free of GMOs, artificial fertilizers and synthetic pesticides.



Columbia Sportswear Introduces TurboDown

Global outdoor leader Columbia Sportswear is introducing TurboDown, a patent-pending insulation construction that creates such outsized results it’s like a “down jacket on steroids.” TurboDown is a revolutionary new technology that leverages the strengths of both science and nature, layering natural down, synthetic Omni-Heat thermal insulation, and Omni-Heat Reflective technology into every baffle. The patent-pending layering system is an industry first; it has the warmth, look and feel of natural down and performs in all weather conditions. In keeping with Columbia’s commitment to making its innovation accessible to all, the TurboDown collection will be tiered in three categories, Gold, Platinum and Diamond. The jackets and vests will range in price from $130 to $325.


npdewarslastgreatmaltscollecation 2

John Dewar & Sons Launches ‘Last Great Malts’ Collection To Consumers Worldwide

John Dewar & Sons Ltd., one of the most respected names in the world of Scotch whisky, plans to release a range of new expressions and never-before-released single malts, the hidden gems of its single malt portfolio, to consumers around the world. The distinguished drams of ABERFELDY®, AULTMORE®, CRAIGELLACHIE®, THE DEVERON® and ROYAL BRACKLA® are being launched under the title of the “Last Great Malts,” each with a compelling story and character. For generations, these distinctive whiskies have been distilled and left to mature undisturbed in oak casks. Now whisky aficionados the world over will be able to taste the single malts from these distilleries in their authentic form. The single malts, which will be released in phases, will be available as a complete set of five or in various combinations of the expressions in 10 initial markets around the world.

“We have been patiently reserving casks and we are now ready to share the five distinguished malts with whisky lovers around the world – each release features an age statement,” said Stephen Marshall, single malts global marketing manager. “Up until now, these amazing liquids have been Scotland’s best-kept secret, known only to a few. Now we’re appealing to single malt drinkers – people who like stories and enthusiasts who are interested in exploring the aromas of the world’s most complex spirit.”



Delta FlushIQ™ Toilets Deliver Smart Technology And High Performance

Delta Faucet has debuted its latest Delta product innovation, FlushIQ™ Technology. Offered in an elongated or round front, toilets with FlushIQ™ technology are available at The Home Depot stores.

“FlushIQ™ Technology is an intelligent, innovative system working to give the homeowner peace of mind by helping to protect against overflows and leaks,” said Joshua Feldman, Delta® brand product manager. “The toilets incorporate smart thinking that anticipates people’s needs and addresses efficiency. This innovation showcases exactly what our brand strives to achieve.”



Don Sebastiani Releases Delish California Sauvignon Blanc

Fourth-Generation Sonoma vintners Don Sebastiani & Sons unveiled a new ultra-premium Sauvignon Blanc comprised of some of the best appellations in California. Delish is an evocative, fun and indulgent Sauvignon Blanc showcasing the best of California. Delish will be broadly distributed throughout the U.S. with a focus on retailers looking to offer their consumers something new. Delish cold box placements will encourage impulse purchases. The Delish label design features a whimsical trio of ice cream cones on a thick textured paper stock in a consumer friendly screw cap closure for easy enjoyment.

“Ultra-premium Sauvignon Blanc is a hot and growing category and with Delish we’re offering a very well made wine to consumers who want a quality wine that’s fun and enjoyable. Our Delish features a whimsical set of ice cream cones leading you down the path – pour yourself a scoop of Delish,” said Don Sebastiani & Sons proprietor Donny Sebastiani. “Wine is meant for all occasions and generations and Delish is our fun high quality Sauvignon Blanc.”



Dove Hair Launches Dove Advanced Hair Series Pure Care Dry Oil System

New Dove® Advanced Hair Series Pure Care Dry Oil system offers a non-greasy formula that enhances silkiness and shine for all hair types. Infused with African Macadamia Oil and Coconut Oil, Dove Pure Care Dry Oil system features a lightweight, luxurious formula that penetrates the hair quickly, leaving no greasiness or undesired product build-up, for hair that is sublimely silky and protected.

“Women often fear the word oil because they are afraid of it weighing their hair down,” said Dove Celebrity Stylist, Mark Townsend. “However, oils offer hair a myriad of benefits including nourishment, shine, smoothness and protection. Using a system like Dove Pure Care Dry Oil is the perfect solution for women who need delicate, weightless nourishment to restore silky shine to hair that has become dry or dull.”



Dunkin’ Donuts Introduces Dunkin’ Go Bar And Grab-And-Go Partnership With Wrigley

Dunkin’ Donuts is introducing the new Dunkin’ Go Bar, a pre-packaged, chewy granola bar made with the famous flavor of the brand’s Original Blend Coffee. At only 220 calories with seven grams of protein, eight B-vitamins and 12 grams of whole grains, the Dunkin’ Go Bar is a convenient snack for people who are busy and on-the-go. The new Dunkin’ Go Bars will be sold exclusively at the counters of participating Dunkin’ Donuts restaurants, as a permanent part of the brand’s grab-and-go menu. In recent years, Dunkin’ Donuts has expanded its snack options offered at its counters, including bananas, cups of MUNCHKINS® donut hole treats, and more. To further enhance the brand’s grab-and-go options available for guests, Dunkin’ Donuts is partnering with Wrigley Foodservice to make Orbit® gum and Altoids® mints available for purchase at participating Dunkin’ Donuts restaurants throughout the U.S. Altoids mints and Orbit gum will be sold from a customized display that also features the new Dunkin’ Go Bar and other grab-and-go items.

John Costello, Dunkin’ Brands’ President, Global Marketing & Innovation, said, “The launch of our new Dunkin’ Go Bar and Wrigley partnership reinforces our position as the brand best meeting the needs of busy people seeking innovative choices to keep running throughout the day. Expanding our grab-and-go offerings to provide a variety of convenient, satisfying snacks as a bridge between meals is an extremely important part of our growth strategy as we continue our national expansion and cater to more and more on-the-go guests.”



Garmin And Universal Partner To Bring Consumers The Biggest Loser vívofit® Daily Activity Tracker

Garmin and Universal have partnered for The Biggest Loser branded fitness devices beginning with the launch of The Biggest Loser vívofit daily activity tracker. The Biggest Loser vívofit is a stylish, lightweight daily activity tracker designed to turn good intentions into lifelong habits. Vívofit is the only fitness band with over one year of battery life and a unique curved display that always stays on. The Biggest Loser vívofit automatically greets users with a personalized daily goal, tracks their progress and reminds them when it’s time to move. All Biggest Loser contestants on the current season of the television series will be wearing The Biggest Loser vívofit to set healthy goals, track their progress, and stay accountable to their trainers.

“The Biggest Loser vívofit brings together two iconic lifestyle brands,” said Cindy Chang, senior vice president of worldwide sales for Universal Partnerships & Licensing. “Garmin remains at the forefront in the wearable technology category, and this special Biggest Loser vívofit offers consumers the same motivational tools as the contestants on the show, allowing them to create their own healthy habits and meet fitness goals at home.”



Jones Soda Launches New Line Of Sparkling Waters

Jones Soda Co., a leading premium beverage company known for its unique flavors and customer-designed packaging, has launched Jones Sparkling Water. Created in response to increased consumer demand for healthier products, Jones Sparkling Water is available in four signature Jones flavors – Berry Lemonade, Fufu Berry, Green Apple, and Strawberry Lime. Featuring the iconic consumer submitted photos that Jones Soda is well known for, Jones Sparkling Water offers kids a way to enjoy the fun and tasty flavors they want, without all the sugar and calories that their parents don’t. With just two ingredients, water and natural flavors, Jones Sparkling Water has no added sweeteners of any kind, no added colors and no artificial preservatives.



GHOST Brand Bicycles Partners With REI For U.S. Introduction

REI, a national outdoor gear and apparel retailer, and GHOST, manufacturer of high-performance German mountain bikes, are partnering to bring GHOST brand bicycles to the United States. GHOST’s 2015 line will be available exclusively through REI.
“Partnering with GHOST brand bicycles allows us to offer a premium, high-performance, award winning bicycle brand with full distribution across the United States,” said Mike Cannon, REI merchandising manager for cycle. “We are impressed with the level of detail, smart design and engineering GHOST brand bicycles bring to the industry. The line will also help round-out our bike assortment so REI can better support all levels of cycling.”

“REI is the perfect retail partner to introduce a new premium European brand like GHOST stateside,” said Chris Speyer, CEO of Accell North America/GHOST. “As a specialty retailer that employs a dedicated bike staff including highly trained mechanics, REI has the ability to accurately convey the quality and technology of the brand and match consumers with a bike that best fits their ability and riding style.”



Krylon® Rust Protector™ Offers Lightning-Fast Dry Time And Superior Protection

Rust Protector™ from Krylon®, the perfect tool for any outdoor painting needs, offers dry time in as little as eight minutes for performance, and color, you don’t have to wait for. For outdoor projects, where wind and weather are factors, fast dry-time is an extremely important attribute to consider when choosing a paint product. New, fast-drying Rust Protector is available in both sprays and brush-on formulas in a wide range of color and special finishes. The paint can be used direct to metal with superior results, and can also be used on a variety of other substrates, offering corrosion protection, adhesion and durability.

“We know life gets busy and some things can’t wait,” said Shelley Hoffman, Krylon product manager. “By reducing the spray paint dry time to as little as eight minutes — or up to 15 times faster than the leading rust competitor — the wait for flawless spray paint results is now over.”



LEAF Vodka Expands Distribution To Six States

LEAF Vodka made from Alaskan Glacier Water and LEAF Vodka made from Rocky Mountain Mineral Water is actively expanding distribution to a number of key markets in the U.S. The product first launched in New Jersey and Connecticut and has steadily gained traction as more and more consumers discover the brand. The new markets include New York, Texas, Illinois, Massachusetts, Michigan and Tennessee. LEAF Vodka made from Alaskan Glacier Water and LEAF Vodka made from Rocky Mountain Mineral Water are distributed by the U.S. subsidiary of Global Spirits, a leading international manufacturer and marketer of wine and spirits headquartered in Ukraine.



Michaels Introduces Isaac Mizrahi ‘CRAFT’

Michaels, North America’s leading arts and crafts store, is the exclusive retailer for Isaac Mizrahi CRAFT, the designer’s new yarn collection, which debuted this fall. From super chunky to shimmery chic metallic, Isaac Mizrahi CRAFT, created by Premier Yarns, includes four New York -inspired, trend-driven collections in 24 fall and holiday colors.

“More and more young people are discovering knitting and yarn projects to create unique fashion and home looks,” said Michaels Executive Vice President – Merchandising Philo Pappas. “Mizrahi’s beautiful new designer yarns appeal to those who want a nontraditional spin on their projects.”


Pure Imagination LLC Perfect Bake

Pure Imagination Introduces Perfect Bake™, The Patented App-Controlled Smart Baking System

Pure Imagination introduces Perfect Bake(TM), the patented app-controlled smart baking system that will revolutionize the way people bake at home, turning anyone into a master pastry chef. The heart of the Perfect Bake system is a smart digital scale that connects with an innovative app (Android and iOS compatible) together designed to make baking foolproof and fun, guaranteeing perfectly delicious results every time. With Perfect Bake(TM) by Pure Imagination, users simply place one of the three included color-coded mixing bowls on the smart digital scale, and then pour their flour, sugar, vanilla and other ingredients needed directly into the bowl. As an ingredient is poured, the virtual bowl in the Perfect Bake app on their tablet or smartphone fills up in real-time, showing progress. An audio alert tells the user it’s time to stop. With baking, precise measurement of each ingredient is critical. Perfect Bake takes this one step further – users no longer even have to measure ingredients, they just pour. This also makes the baking process more efficient and leaves behind less mess. Plus, each ingredient poured is checked-off to prevent one of the most common baking mistakes – forgetting an ingredient.

Steve Schwartz, VP Chief Merchandising Officer, Brookstone, said, “Perfect Bake adds a whole new element of fun to baking and it is easy enough for anyone to use, whether you’re an avid at-home baker, you barely know how to turn on your oven, or you’re a mom or dad baking with young children. Once you bake with Perfect Bake, you will never want to bake any other way again.”


Polar M400 GPS Watch

New Polar M400 GPS Training Watch With Built-In Activity Tracker Available

Polar, the leading pioneer of heart rate monitoring and wearable sports devices, unveiled the Polar M400 GPS training watch with 24/7 activity tracking. The water-resistant M400 combines the best of GPS and 24/7 activity tracking with advanced sports technology using Bluetooth® Smart. You can track important training metrics like speed, pace, distance and altitude with the built-in GPS, while making sure your effort is always at the right intensity. Its built-in activity tracker gives a complete picture of all daily activities – your steps, calories burned and how restfully you slept. You will get alerts for inactivity directly on your wrist and through the Polar Flow app, offering suggestions on how to achieve your personalized activity goals, such as jogging for 50 minutes or walking for two hours. The M400 keeps up with your training schedule with its extensive battery life of 9 hours in training time with GPS and sensors running, and up to 24 days if it is simply keeping time, with activity monitoring.



SEPHORA Launches Pharrell Williams GIRL, A New Fragrance Exclusively At SEPHORA

Pharrell Williams and avant-garde fashion house Comme des Garcons collaborated to create a stylish wood-based fragrance for girls and boys that strikes an attractive balance of masculinity and femininity, available exclusively at Sephora. Inspired by wood-based scents, Pharrell Williams partnered with his longtime favorite designer Comme des Garcons to create a dynamic scent experience using the world’s finest materials. GIRL features flirtatious base notes of vetiver, patchouli, cedar, and Australian sandalwood introduce an instant edge warmed by iris, styrax, and violet. Striking top notes of neroli, lavender, and white pepper mirror visions of youthful innocence. The ultra-concentrated GIRL eau de parfum lingers long after application.



Mace Brand Launches New Fashion Pepper Spray Personal Defense Product

Mace Security International is launching a new fashion line of Mace® Brand Pepper Sprays called Exquisite™. The new fashion line incorporates patterns and colors that are bold, sleek and contemporary. No longer does safety have to be boring, it should be a fashion safety accessory that every woman feels good carrying. Each unit contains OC pepper spray and UV Dye, which is an invisible marking dye that helps police identify an attacker using ultraviolet light.



Riders® By Lee® Launches Heavenly Touch™ Denim

Riders® by Lee®, long known for designing jeans, tops, and casuals that fit and flatter women of all shapes and sizes at an affordable price, has launched its newest innovation, Heavenly Touch™ Denim. Women can now have the best of both worlds with the softness of her favorite sweats or yoga pants, and the slimming fit qualities of Riders by Lee.

“In the past few years, we’re seeing that the denim market is now competing with leisurewear and knits, such as yoga pants and leggings. Heavenly Touch denim is the result of that trend and the desire for softness. It brings together the comfort and stretch of yoga pants and the slimming capabilities of premium denim. The same capabilities consumers have come to know and love from Riders by Lee jeans,” said Joyce Markwell, vice president of merchandising for Riders by Lee. “Heavenly Touch allows us to meet the needs of our consumers by providing them with a soft and slimming option that is perfect for a wide variety of occasions.”



Polaroid Cube Lifestyle Action Video Camera Now Shipping

The new Polaroid Cube lifestyle action video camera is now shipping and cracking open the high-octane action market for everyday consumers who want to capture videos with friends, family or pets anywhere. The Polaroid Cube is a cute, fun, lighthearted camera that truly embodies the Polaroid DNA. Offered in a variety of eye-catching colors with the iconic Polaroid Color Spectrum emblazoned around it much like a racing stripe, the lightweight, affordably priced Polaroid Cube features a distinctive 35mm square design, harkening back to 35mm film and a range of fun mounts and accessories.



SMIRNOFF® Vodka Launches SMIRNOFF® Sours

SMIRNOFF® Vodka is bringing a zesty new twist to the vodka category with the launch of its latest innovation, SMIRNOFF® Sours. The first of its kind, the Sours flavor portfolio features three intensely-tangy variants: Green Apple, Watermelon and Fruit Punch. SMIRNOFF Sours take the great taste of SMIRNOFF® No. 21 and adds an unforgettable sour kick.

“SMIRNOFF is once again changing the game, infusing excitement and fun into the vodka category with the introduction of the electrifying Sour line,” said Sandhya Padmanabhan, Brand Manager for SMIRNOFF Vodka. “More palatable than other shot-based spirits, Sours is the next big thing in shot rituals.”



Skin Inc, Asia’s Newest Concept In Luxury Skincare, Launches In U.S.

Skin Inc, the luxury skincare brand that is made in Japan and known for its ground-breaking line of customizable serums, is making its US debut launching at Sephora locations in New York City. Skin Inc, Skin Supplement Bar, introduces a fresh take on luxury skincare with its curated range of hardworking products including, My Daily Dose™, a highly effective, personalized line of serums which are uniquely blended according to your skin’s specific needs and lifestyle requirements. All Skin Inc products are made in Japan with 0% scent and 0% parabens. “Skin Inc is driving a paradigm shift in beauty from one size fits all to ‘one size fits one’. New York is like a microcosm of the world, with its diversity and desire for only the best. Skin Inc is proud to be partnering with Sephora to bring this unique and personalized experience in skincare to New York,” said Rameet Kaur, Managing Director Skin Inc USA.



New Shark Rotator Powered Lift- Away Cleans Where Regular Vacuums Can’t

Complete home cleaning in hard to reach places is now possible with Shark’s latest innovation, the Shark® Rotator® Powered Lift-Away® Vacuum. Shark’s newest vacuum has more suction and cleans carpets better compared to Dyson’s best vacuum. With unprecedented mobility to reach under furniture, the new Powered Lift-Away® offers consumers the ability to lift away the vacuum’s wand or pod so users can clean above floor and reach further under furniture. “We are thrilled to offer a vacuum designed to help consumers spend less time trying to vacuum and clean those hard-to-reach areas in their homes that regular vacuums can’t reach,” said Mark Rosenzweig, CEO of Euro-Pro®, the company responsible for developing groundbreaking Shark® products. “With further under furniture reach and versatility, the Shark® Rotator® Powered Lift-Away® Upright Vacuum Cleaner can help busy individuals swiftly move from room to room to tackle any surface.”



Sparkling Drink Systems And Marley Coffee Co-Develop Marley Coffee-Branded Coffee Pods

Sparkling Drink Systems International, specializing in beverages and at-home carbonation products, has partnered with Marley Coffee, the sustainably grown, ethically farmed and artisan-roasted gourmet coffee company, to co-develop a range of Marley Coffee-branded coffee pods for use with SDS’s ViBEration system. Together SDS and Marley Coffee will launch a global line of hot, iced, milk and water- based coffee pods codeveloped exclusively for use with ViBEration, SDS’s new generation of at-home carbonation appliances and portable beverage products that use a patented powdered technology to deliver fizz, flavor and functional benefits all in one pod, in two steps — insert pod and push to pierce — and with no CO2 cylinder. Rohan Marley, Founder and Chairman of Marley Coffee, said, “We constantly seek new opportunities to expand the Marley Coffee brand across new platforms and to new segments. SDS, with its global presence, is the perfect partner to help take Marley Coffee truly worldwide. The ViBEration Twist & Vibe product range will allow us to capitalize on the high-growth on-the-go coffee market, an exciting move forward for the brand.”



VIZIO Reveals P-Series Ultra HD Full-Array LED Smart TV Collection

VIZIO has launched its all-new P-Series Ultra HD Full-Array LED Smart TV collection to the U.S. market, offering a crystal-clear window into the 4K Ultra HD world, where unrivaled picture quality is everything. With advanced local dimming LED backlight technology, support for Ultra HD streaming and unparalleled performance, VIZIO’s P-Series Ultra HD Smart TV collection has been engineered to offer consumers best-in-class picture quality to deliver a comprehensive 4K Ultra HD solution. VIZIO P-Series Ultra HD Full-Array LED Smart TVs will start at $999.99 for the 50″ class, with 55″, 60″, 65″and 70″ class screen sizes also available.


New VTech Go! Go! Smart Friends Line Features Busy Sounds Discovery Home

VTech®, a world leader in age-appropriate and developmental stage-based electronic learning products for children, has launched Go! Go! Smart Friends™, available exclusively at Toys”R”Us® stores nationwide. The line is anchored by the Go! Go! Smart Friends Busy Sounds Discovery Home™. Go! Go! Smart Friends features adorable, colorful playsets and chunky characters that infuse traditional role-play with modern technology and are packed with personality. An evolution of VTech’s Go! Go! Smart Wheels® and Go! Go! Smart Animals™, Go! Go! Smart Friends features MagicPoint™ technology that bring the characters and playsets to life with lights, sounds, music and motion, while delivering manipulative play features and charming details, giving children a comprehensive, multi-faceted play experience. Additionally, the Go! Go! Smart Friends Busy Sounds Discovery Home includes VTech’s innovative, new MagicChat™ feature, which allows two figures to chat and sing songs together.



Wybo Vodka Launches In The U.S.

Wyborowa Wodka in collaboration with The Wyborowa Company, part of the Pernod Ricard Group and Crillon Importers Ltd., is launching Wybo Vodka in the U.S. ybo, the #1 Polish vodka in Poland, is produced with pure rye grain exclusively from Poland, earning the highly esteemed Polish Vodka Seal. Committed to using only the highest quality ingredients, the Polish Vodka Seal is awarded to vodka that is produced with Polish potato or traditional grains including rye and wheat, creating the purest form of vodka and excellent taste. “We are thrilled to introduce Wybo, and the rich story of the brand, to people throughout the country,” said Henrik Ellstrom, Global Marketing Director at The Wyborowa Company. “Wybo is a national icon in its home country Poland, and we are very proud to be able to offer the brand in the U.S.”



Weaver’s Coffee & Tea Supports Girls In Tech With Launch Of Hakrz Delight™ – Crack The Code

Wild Card Roasters, LLC, an Artisan coffee roasting company has introduced a new coffee, Hakrz Delight – Crack The Code, under its Weaver’s Coffee & Tea brand in support of Girls in Tech. By purchasing this product, consumers are supporting the engagement, education and empowerment of women in technology and entrepreneurship around the world.
“Entrepreneurial endeavors are always challenging and we look forward to helping those with a similar vision,” said John Weaver, master roaster at Weaver’s Coffee. “I developed this coffee blend for people who are addicted to Cracking the Code of Life – whether they’re online or are just busy with their day to day existence.”



Sport Beans Energizing Jelly Beans Introduces New Juicy Pear And Green Apple Flavors

Sport Beans®Energizing Jelly Beans® has added two new flavors to its line-up: Juicy Pear and Green Apple. The additions expand the flavor offering of the world’s first sports performance jelly beans designed for the endurance athlete. The refreshing Juicy Pear and Green Apple are made with real fruit juices and purees and colors derived from natural sources and are gluten free. Juicy Pear and Green Apple join Sport Beans flavors of Lemon Lime, Orange, Berry and Fruit Punch and the Extreme Sport Beans®, a caffeinated variety, available in Pomegranate, Watermelon and Cherry. Sport Beans are available in sporting goods stores, running and cycling shops and major grocery chains across the country.



Truett-Hurst Launches California Winecraft Brand At 2,600 Kroger Stores

With the surging popularity of flavor combinations throughout the beverage industry including craft beer and craft spirits, Truest-Hurst will release delicious, ready-to-drink wine based beverages under the brand California Winecraft. The products, patterned on classic mixed wine combinations, have been worldwide favorites for decades and in some cases, centuries. The wines will be available exclusively at Kroger family stores, with 2,638 stores under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry’s, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith’s.

Allan Cook, Kroger Coordinator of Category Management – Adult Beverage Exclusive Brands, said, “We are thrilled to partner with Truett-Hurst and their local Distributors to add California Winecraft ready-to-drink wine based beverages to our product assortment for sale next spring. Our shoppers have been favorably responding to innovation in Adult Beverages and we believe that California Winecraft’s products will provide new flavor and packaging alternatives for our customers.”



Robinsons Fruit Shoot Introduces No Added Sugar ‘Strawbrainy’ To U.S.

Britvic, one of the leading soft drinks companies in Europe, has launched a Robinsons Fruit Shoot No Added Sugar flavor, Strawbrainy, a new flavor developed exclusively for the U.S. market. Robinsons Fruit Shoot is available in both No Added Sugar and Regular varieties and is made with real fruit juice and contains no high fructose corn syrup. Fruit Shoot drinks are packaged in colorful bottles with a convenient re-sealable sports cap to ensure easy drinking on-the-go. The new No Added Sugar Strawbrainy flavor features strawberry, grape and apple juices and is low in calories, with 15 calories per bottle.

Paul Basford, Vice President, Britvic North America, said, “Our research and development team leverages U.S. consumer insights to create flavors that appeal to local tastes, and with this latest introduction to our product portfolio, we expect the Fruit Shoot brand to thrive in the U.S.”



Ninja Introduces Nutri Ninja® Auto-iQTM

The new Nutri Ninja® Auto-iQTM, from innovative housewares developer Euro-Pro®, utilizes patent-pending One-touch Intelligent Controls designed to deliver powerful nutrient and vitamin extraction and consistently smooth results every time. This intelligent programming is easy to use and the perfect solution for preparing super juices and meals. Ninja’s one-touch intelligent programing combined with high wattage power and Pro Extractor BladesTM enables the blender to precisely break down whole foods, ice, frozen fruits, fibrous vegetables, and seeds for nutrient and vitamin extraction while delivering optimal consistency. The Nutri Ninja® Auto-iQTM’s programming includes a Blend program ideal for softer fruit-based smoothies, and an Ultra-Blend program with the power to break down tough ingredients such as frozen fruits and vegetables, ice and fibrous components, ensuring the smoothest result possible.



New Lotus Botanical Elixirs Help Body Restore Balance

New Lotus Botanical Elixirs have launched in distinctive Rexam 12 oz. Sleek® cans with tactile printing. Lotus Elixirs harness nature’s power to aid the balance of mind and body, featuring the Lotus Flowers in “adaptogenic” botanical fusions. They are naturally sweetened with nothing artificial added, lightly carbonated and naturally caffeinated, and are available in raspberry, cranberry and wild berry infused flavors. Used in Egyptian, Chinese and Indian medicine for thousands of years, adaptogens are a unique group of botanicals believed to help restore balance to the human system.

“Stress creates imbalance in the body, resulting in a wide range of physical and emotional symptoms including low energy, anxiety, irritability, lack of sleep, focus and performance,” said Scott Strader, CEO and founder, Lotus Botanical Elixirs. “Functional drinks address the SYMPTOMS of imbalance, Lotus Elixirs address the CAUSE of imbalance.”



Krusteaz Introduces New Line Of Flatbread Mixes

Krusteaz, maker of premium baking, pancake and waffles mixes, has introduced nationwide its first line of flatbread mixes, incredibly versatile pantry staples that give consumers everything they need to create restaurant-quality flatbreads at home. Available in three flavors, Italian Herb, Garlic & Onion and Whole Wheat, mixes will be sold at most national grocery chains. Krusteaz Flatbreads are ready to enjoy in no time. At-home bakers simply add yeast (included), oil and water to the mix. Once their dough rises and toppings are added, each flatbread bakes in 10 minutes flat, resulting in a perfectly moist and tasty flatbread. Krusteaz Flatbreads are a delicious canvas for homemade pizzas, a tasty base for hot or cold sandwiches, and pair nicely with savory dips and spreads.



Hasbro Partners With Disney To Produce Dolls Based On Disney Princess And Frozen Properties

Hasbro has formed a new strategic merchandising relationship with Disney Consumer Products for the globally popular Disney Princess and Frozen properties. Hasbro will develop dolls based on Disney Princess stories and characters including Cinderella, Beauty and The Beast, and The Little Mermaid as well as Frozen. “Our industry leading design and marketing teams are looking forward to delivering to consumers around the world wonderful play experiences based on these magical Disney properties,” said Hasbro Chief Marketing Officer, John Frascotti.



GE Introduces Advantium Speedcooking Oven

The latest microwave/wall oven combo is now available with GE’s most advanced cooking technology-the Advantium® speedcooking oven-the ultimate kitchen multitasker. It’s like having four ovens in one: Speedcook, true European convection, microwave and warming/proofing. Upgrading the microwave portion of the combo to the Advantium wall oven, GE is giving these appliance owners a plethora of cooking choices. While kitchens haven’t significantly increased in size, they are including more technology. On top of the increasing use of technology, more people are remodeling their kitchens. GE’s new Advantium/wall oven footprint and connections match those kitchens that already have the built-in microwave/wall oven set and could prove a space-saver for other consumers looking to remodel the kitchen without adding additional floor space.



FURminator Creates Comfort Pro Grooming Clipper For Professional-Grade At-Home Use

FURminator, the leader in deShedding tools, has added the new Comfort Pro Grooming Clipper to its array of pet hair solutions. An alternative to hard-to-use, uncomfortable, or heavy clippers, the Comfort Pro Grooming Clipper is powerful, yet lightweight with a comfortable grip, making at-home grooming an enjoyable and safe experience. The Comfort Pro Grooming Clipper is an electric clipper with ultra-low vibration and quiet sound. The 3,600 SPM (strokes per minute) PowerGlide magnet motor provides superior cutting performance, speed and power, without overheating. Each Comfort Pro Grooming Clipper kit includes everything pet owners need to satisfy the at-home clipping practice: blades, durable storage case, cleaning brush and blade guard.



D’USSE™ Cognac Introduces D’USSE XO

D’USSE™, the latest innovation in Cognac, has launched its newest expression, D’USSE XO, in the U.S. This is the second introduction from D’USSE; its VSOP offering, quickly adopted by industry influencers and celebrities, helped to reinvigorate and shake up the Cognac category. Masterfully crafted in the cellars of the Chateau de Cognac – a home with a 200-year legacy of creating some of the world’s finest Cognacs – D’USSE XO is a unique blend of meticulously hand-selected eaux-de-vie, aged ten years or more.

“Following the highly successful launch of D’USSE VSOP, there is an opportunity to lead the evolution of the Cognac category even further,” said Robert Furniss-Roe, President of Bacardi North America. “Consumers are fascinated with dark spirits and care more than ever about the quality and level of craftsmanship in the brands they consume. D’USSE XO is the response to that request.”


Mondelez International Appoints Dana Anderson CMO

Mondelez International, the global snacking powerhouse whose portfolio includes nine iconic brands, has named Dana Anderson as Senior Vice President and Chief Marketing Officer. “Dana is the ideal leader to be our new Chief Marketing Officer. As our work for brands like Oreo, belVita and Cadbury demonstrates, she is constantly pushing the boundaries to create breakthrough marketing and engage with consumers in new ways,” said Chief Growth officer Mark Clouse. “Her deep consumer understanding and strategic approach will be invaluable as we further focus on delivering fearless and innovative marketing programs that span multiple marketing and media channels and cutting-edge technologies.”


Columbia Sportswear Names Stuart Redsun CMO

Columbia Sportswear Company, a leading innovator in active outdoor apparel, footwear, accessories and equipment, has appointed marketing veteran Stuart Redsun to the newly-created position of chief marketing officer. In this role, Redsun will be responsible for developing and executing global consumer marketing programs for the Columbia, Sorel and Montrail brands. Redsun has held numerous marketing leadership roles within the athletic footwear and apparel industry, most recently as senior vice president of global brand marketing for Under Armour, Inc., and at Nike, Inc., where he began his marketing career. He has also led marketing communications for global technology brands Gateway, Motorola and Sony.


REI Promotes Annie Zipfel To SVP Of Marketing

REI has promoted Annie Zipfel to senior vice president of Marketing. Zipfel oversees the company’s marketing and advertising campaigns, digital engagement, membership program, and customer insights efforts. She joined REI in 2012 as the divisional vice president of Customer Marketing, and was named vice president of the Marketing division in January 2014. Prior to REI, Zipfel held leadership and strategic roles at Target and General Mills.


Yieldbot Appoints Rachel Tarvin Director Of Shopper Marketing

Yieldbot, the industry’s leading real-time consumer intent platform for premium media, has appointed Rachel Tarvin as director of shopper marketing. In this role, Tarvin will pilot product development and strategy specific to the company’s rapidly growing shopper marketing division. She brings nearly a decade of experience to Yieldbot, which encompasses several roles across shopper marketing, analytics and logistics with major international consumer packaged goods brands. Most recently, she was shopper marketing manager for Starbucks Coffee Company, responsible for leveraging shopper insights to develop and execute strategic marketing plans for the entire Starbucks packaged coffee portfolio at Walmart, Sam’s Club and HEB.



ScreenScape Networks Introduces Software Platform

ScreenScape Networks has launched a new plug-and-play device and supporting software platform that turns any TV into a digital sign, dramatically reducing the cost and complexity of starting and operating a digital signage network. ScreenScape Connect uses business-grade smart devices as simple yet powerful media players. Running specialized software, the devices plug into the back of any TV with an HDMI port, and can be updated, monitored and managed over the Internet using

The first hardware solution certified for ScreenScape Connect is the new Dell Wyse Cloud Connect, an ultra-compact device designed for enterprise-class thin client computing. ScreenScape Connect makes it possible for retail marketers to send pre-configured devices out to their locations by courier, and see a digital signage network light up with branded content just by asking local managers to plug the devices into any TV – including those that are already up on walls. ScreenScape Connect devices can be updated by WiFi and managed remotely using a cloud-based content management platform. A Cloud Connect device is actually included, at no upfront cost, with each extended ScreenScape Connect subscription. Together the Connect solution bundles the device, software subscription, support and training into a turnkey solution. For more information, visit (Web Site)



Comosoft Introduces LAGO Screens & LAGO Locations

Comosoft has developed LAGO Screens and LAGO Locations, in collaboration with software developer, Accodia, to provide centralized management of in-store product promotions, including the ability to publish special offers in real time, provide location relevant coupons and promotional messages, and deliver in-store navigation directly to the digital devices of consumers. LAGO Screens syncs directly to Comosoft’s LAGO4 Product Information Management (PIM) database to allow marketing managers to simply drag and drop promotional deals and special offers directly into digital advertising spaces such as in-store TV screens and kiosks. Digital promotions can be updated at the touch of a button, making in-store advertising easier and more directly coordinated with all other marketing channels. The app also helps marketing managers ensure compliance from each branch, affiliate, or franchise store location. LAGO Locations utilizes WIFI technology to help consumers navigate through the store, find products easier, and receive location based product suggestions. The app is integrated directly with the retailer’s website to eliminate the need for downloading or installation. Thus, by simply browsing the retailer’s website on their mobile device, consumers enjoy an enhanced shopping experience while in the store. For more information, visit (Web Site) www.comosoft.comm



Xibit Solutions Creates Cash Card Exhibit For Pawn Expo

Representing the biggest players in the pawn industry, the 2014 Pawn Expo took place at the Mirage Resort and Casino. Xibit Solutions created an award-winning display for Cash Card at the 2014 Pawn Expo. Xibit Solutions helped bring notoriety and attention to the brand with a stunning and perfectly crafted booth. The National Pawn Brokers Association (NPA) awarded Card Cash with the “Best Booth Design” award, one of the Pawn Expo’s biggest honors. (Web Site)



Z-Wave Technology Exhibited At CEDIA Expo

Z-Wave, the world’s most broadly adopted wireless protocol for smart home control, was a major exhibiting force at the recent CEDIA Expo, the premier trade show in the home technology industry. A total of 11 Z-Wave Alliance members — Aeon Labs, Eaton Cooper Wiring, Enerwave, Fibaro, Homeseer, Kwikset, Linear, MCOHome, Schlage, Telguard, and Yale — exhibited a diverse selection of smart home products within the Z-Wave Alliance Pavilion. What’s more, 15 Alliance member companies exhibited Z-Wave products from their own booths elsewhere on the show floor. Additionally, another 15 Alliance members included their products in the pavilion’s interoperability display which demonstrated 58 different products. According to Mark Walters, Chairman of the Z-Wave Alliance, Z-Wave’s imposing presence at CEDIA is a reflection of the technology’s growing popularity among the installers, integrators and electronics dealers that make up the majority of show attendees, as well as consumers. (Web Site)


Nomadic Display Appoints Stacy Barnes As Vice President of Sales

Nomadic Display, a global leader in custom modular and portable display solutions, has appointed Stacy Barnes to the position of Vice-President of Sales for North America. In this position, Barnes will oversee sales and customer service at Nomadic Display’s North American manufacturing plant and headquarters in metropolitan Washington DC. In her new role, Barnes will direct strategies designed to grow sales and enrich the customer service experience. (Web Site)


E&E Exhibit Solutions Expands In Chandler, AZ

E&E Exhibit Solutions has secured a third building located in Chandler, AZ, to service the growing trade show rental division requirements. Daniel Chaddock, CEO/president of E&E Exhibit Solutions, said, “Our trade show booth rental business has continued to grow and we felt it was time to dedicate additional space for production and storage. It is a very exciting time for E&E.” The headquarters for E&E Exhibit Solutions remains located in Tempe, AZ. (Web Site)



Jack In The Box Promotes New Late Night Instant Win Game-Jack’s Munchie Peel

Jack In The Box has launched a new instant win game – Jack’s Munchie Peel™. Jack in the Box is giving away over $1,000,000 in food and other prizes, with one in four entries being a winner. Consumers play after 9 p.m. by purchasing a Jack’s Munchie Meal and peel off the sticker from the iconic purple box to see if they’re an instant winner. Jack in the Box is offering prizes that really matter to the late night crowd, like Neff® apparel, Fandango® movie tickets, flights on Southwest® Airlines, gas cards, custom Jack in the Box snowboards, music downloads and all kinds of Jack in the Box food. For those who don’t win instantly, Jack is offering those over 21 years of age a second chance to enter to win an ultimate grand prize: a two-night VIP experience for four in Las Vegas kicking back at the MTV Real World Suite at Hard Rock Hotel & Casino. Guests can go to to enter to win the exclusive grand prize. “Last year, Jack’s Munchie Meal was a big hit and gave our late night guests exactly what they were craving,” said Keith Guilbault, Jack in the Box SVP and Chief Marketing Officer. “This year, we upped the ante with the addition of Jack’s Munchie Peel. With one in four instant winners, we’re rewarding the late night crowd with cool prizes and signature food items that they will be really excited about winning.” (Web Site)



Marie Callender’s Launches Partnership With USO To Give Back to Those Who Serve

Marie Callender’s, a brand of ConAgra Foods, has launched the Comforts from Home Project, a program dedicated to bringing the heartwarming feelings, flavors, and favorites of home to those who miss it most. In its inaugural year, the Comforts from Home Project will bring the comforts of home to those who protect America’s homes every day: the brave men and women of the U.S. Military. In partnership with the United Service Organizations (USO), the integrated campaign features an on-pack promotion that encourages consumers to support USO2GO, a USO program that provides kits filled with electronics, sports gear, books, games and more to troops stationed in remote locations around the world.

From September 1, 2014 through January 31, 2015, every time consumers look for one of the more than 51 million specially-marked Marie Callender’s meals or desserts from their grocer’s freezer case, they’re invited to support U.S. troops by entering an eight-digit code from the package online at Each code entered online equals a $0.50 donation to the USO2GO program. Kits are designed to help soldiers transform a remote base into a place where troops can organize a pick-up football game, relax in comfortable chairs to swap stories, or send emails to loved ones back home. (Web Site)



NeXovation Debuts Impactivate Networks Along Atlantic City Boardwalk

NeXovation, has launched its first broadcast out-of-home network, Impactivate Networks, along the Atlantic City Boardwalk. The network, a subsidiary of NeXovation’s NeXomedia division (, comprises ten locations, starting at Boardwalk Hall, and is expected to expand over the coming months to include 110 locations that will cover more than three miles of Atlantic City’s Boardwalk. Each location within the network includes two opposite facing 80″ x 40″ advanced display screens, public charging stations, and public access Wi-Fi. As the network expands, security cameras will augment the local police and fire department’s monitoring of the Atlantic City Boardwalk as well as provide in-depth visitor demographic analytics to content providers.

“We are thrilled to be launching in Atlantic City. Our long-term partnerships with the Atlantic County Improvement Authority (ACIA), the Mayor and City Council have allowed us to deploy a state-of-the-art experience at one of the most iconic locations on the East Coast. We not only add value to visitors, but this model will also help to drive new revenue for the city through advertising, event and product placement,” said Michael Binder, NeXovation CMO and Founder of Impactivate Networks. (Web Site)



McDonald’s MONOPOLY Game Promotion Returns

The 22nd edition of MONOPOLY at McDonald’s is back at participating McDonald’s restaurants across the U.S. With one in four odds of winning, this year’s prizes include exclusive experiences, luxury vacations, and cash prizes up to $1 million, in addition to McDonald’s menu items. New this year, customers can play for the chance to instantly win experiential prizes such as attending a game or race and meeting a celebrity athlete including LeBron James, Patrick Kane, Alex Morgan and Jamie McMurray. Customers can also win $100,000 instantly if they find the new “Free Parking” Game Stamp on Large Fries, Big Mac, Bacon Clubhouse or Filet-O-Fish. Additionally, McDonald’s is giving away $10,000 to those who collect Water Works and Electric Company to help pay their utility bills for a year. Other prizes include $5,000 Target shopping experiences with early access to the Black Friday in-store sale, Shell Fuel for a Year, trips for two to Super Bowl XLIX, Redbox movie or game rentals, VIZIO 50″ Class P-Series Ultra HD Smart TVs and Beaches Resort Luxury Included Caribbean Vacations. MONOPOLY Game Pieces can be found on many menu items.

“MONOPOLY at McDonald’s is a favorite that our customers love and look forward to,” said Douglas Freeland, marketing director for McDonald’s USA. “And with one in four odds, everyone has a real shot at winning.” (Web Site)



Popeyes Promotes Southern Inspired Beer Can Chicken

Popeyes® Louisiana Kitchen is offering its newest Louisiana-inspired meal, Beer Can Chicken. Popeyes Beer Can Chicken pays homage to a popular and revered southern method of cooking chicken. A whole chicken breast is marinated in traditional seasonings of lemon zest, butter, garlic, rosemary and cayenne pepper. The breast is then hand-battered in Popeyes crispy southern coating and fried fresh the Popeyes way. Each Beer Can Chicken breast is cut into three big strips and served with Cajun fries, a biscuit and Popeyes new spicy dipping sauce for just $3.99.

“At Popeyes, we always look to our southern heritage to guide our menu innovation,” said Hector Munoz, Popeyes chief marketing officer-U.S. & vice president of marketing. “Popeyes Beer Can Chicken comes right from the backyard grills of the best southern barbeques. The legendary beer can seasonings and Popeyes dedication to true southern-cooked food makes Beer Can Chicken a natural offering for Popeyes customers.” (Web Site)



FaceCake’s Swivel Virtual Dressing Room Hits The Road For The ‘NFL Fan Style Tour’

FaceCake Marketing Technologies has teamed up with the National Football League to bring real-time Try-On to the traveling “NFL Fan Style Tour,” a mobile interactive experience that offers fans a firsthand look at this year’s top fashion pieces from NFL Men’s, Women’s, and Tweens/Juniors Apparel. FaceCake’s Swivel® virtual dressing room engages fans instantly, letting them get their game on with the latest NFL styles and game day spirit gear aboard a 53-foot long, 2,000-square-foot event truck, creating a one-of-a-kind interactive fusion of fashion and football.

The experiential journey begins when fans enter the custom-designed NFL truck, where they will travel through an auction area replete with signed jerseys, helmets and memorabilia, before arriving at Swivel®, FaceCake’s immersive virtual dressing room. Transforming the exercise of trying on clothes before a static mirror, FaceCake’s Swivel® engages shoppers on the spot, allowing them to try on multiple items individually or together, in a festive environment where they can share the moment with family and friends via social media. Attendees can try on NFL team gear, view pre-selected looks or get styled by on-site NFL brand ambassadors. Team-themed backgrounds place fans in the center of the action while they choose from a broad selection of items, including marquee player jerseys, hats, beanies and hoodies, NFL bags and backpacks and team banners and foam fingers, customized for each tour stop. (Web Site)



Pureology Promotes Aromatherapy Collection Holiday Gift Sets, Available In Salons

Known for its signature aromatherapy blends, Pureology is introducing three limited edition Aromatherapy Collection holiday gift sets, available in salons this holiday season. Each gift set includes the brand’s top haircare systems paired with a Limited Edition Scented Candle, featuring the signature fragrance found in the haircare products, to instantly infuse a sense of calm amidst the whirlwind of holiday parties and gift shopping. (Web Site)


SUBWAY Restaurants Taylor Swift

Subway Teams With Diet Coke For #MeetTaylor Contest

SUBWAY® Restaurants and Diet Coke® are collaborating to give fans the once-in-a-lifetime chance to meet global superstar and seven-time GRAMMY Award winner Taylor Swift, whose new album, 1989, is in stores on October 27th. In the U.S., SUBWAY® Restaurants will bring the Diet Coke program to life through in-restaurant, social, online, TV and radio promotions. “Taylor’s new album is highly anticipated. We know many SUBWAY guests and Diet Coke drinkers are passionate Taylor Swift fans too,” said Tony Pace, Chief Marketing Officer for SUBWAY® Restaurants. “That’s why we’re glad to collaborate with Diet Coke, to deliver exclusive access and experiences that fans cannot find anywhere else.”

Limited-edition Diet Coke cups will feature Swift’s exclusive likeness. The cups also will carry specially-marked codes for a chance to win a meet and greet opportunity with Taylor Swift on her 2015 concert tour. The new SUBWAY Freshbuzz™ App, available for download on mobile devices, will also be fans’ go-to destination for exclusive Taylor Swift video content that will be refreshed weekly during the month of October and offer additional chances to win. (Web Site)



Tyco Retail Solutions Offers Comprehensive Shopper Analytics To Retailers Globally

Tyco Retail Solutions, a leading provider of retail performance and security solutions, has made available its advanced in-store analytics to deliver added value to its global retail customer base of more than 185,000 stores.

Tyco has integrated its Traffic Intelligence solution with RetailNext, an innovator in Big Data solutions enabling retailers to monitor, analyze, and quickly act upon shopper behavior within the store environment. This powerful combination, which leverages Tyco’s broad multi-sensor portfolio of Traffic devices and RetailNext’s advanced in-store analytics platform, enables retailers to capture and interpret key metrics to optimize their store operations and drive sales. (Web Site)


Dailybreak Media And RevTrax® Optimize Partner To Drive High Conversion Rates And Generate In-Store Traffic

Dailybreak Media, the social engagement platform designed to drive brand participation and consumer action at scale, has partnered with RevTrax ( ), a digital promotions platform that drives, measures and improves in-store sales through digital coupons. Together, Dailybreak and RevTrax are enabling major CPG brands and retailers to boost engagement with consumers and optimize the path to purchase via gamification and coupon promotions that drive in-store traffic. Dailybreak’s innovative challenge component captures consumer interest and drives deeper engagement while RevTrax connects key elements of the online engagement to in-store sales via digital coupons.

For brands seeking deeper insights into consumer behaviors, Dailybreak and RevTrax provide data-rich analytics that align program goals with key performance indicators (KPIs). The combination of Dailybreak’s engaging content, game mechanics, and active audience of 25 million consumers with RevTrax’s ability to measure and optimize the effectiveness of digital media on offline transactions, ensures campaigns generate maximum time spent and brand awareness while driving purchase intent and closing the loop on the path to purchase.

“With the rampant popularity of brand loyalty programs and promotions tied to interactive and fun engagement platforms, partnering with RevTrax made perfect sense, both for our campaigns and the brands behind them,” said John Federman, Dailybreak Media chairman and CEO. “Marketing across multiple age groups with varied buying preferences necessitates finding new ways to make engagement as seamless as possible, all while driving the critical in-store purchase.”

“Major brands and retailers know customer engagement happens both online and offline. The key is to be aware of, and connect, the dots to make sure digital marketing campaigns are optimized to have the most offline impact,” said Jonathan Treiber, CEO & co-founder of RevTrax. “For those brands that are ready to increase the effectiveness of their promotions budgets and connect the dots along the path to purchase, this opens a door they’ve been hoping for.” (Web Site)


NCompass MLG

Major League Gaming And NCompass Form Global Partnership

Major League Gaming, a global leader in eSports and premium broadcast streaming platform, and NCompass International, a leading global experiential marketing agency, have formed an exclusive partnership making them the definitive solution for premier gaming events worldwide. The companies will combine their extensive experience to create, produce and broadcast world-class events and promotions for the global gaming industry. This partnership will also introduce new opportunities for brands to tap into the massive worldwide gaming audience through events and sponsorships, on-site activations, broadcast integrations and 360-degree marketing campaigns for the retail, QSR, beverage, CPG and automotive industries.

“Our partnership with NCompass enables us to extend our reach by creating best-in-class events for gamers globally,” said Adam Apicella, EVP MLG Properties. “This venture furthers our goal of uplifting competitive gaming and continuing ongoing growth worldwide through premier competition, events and premium gaming content.”

“The alliance with MLG provides NCompass with the opportunity to continue to bring our experiential driven approach to producing eSports events as unique broadcast content as well as the chance to bring our expertise in developing and deploying fully integrated marketing campaigns to a new audience,” said Ryan Fitzpatrick, Vice President, Lifestyle Marketing and Branded Entertainment, NCompass International. “We are looking forward to growing our business in tandem with the team at MLG as we help our collective brand partners expand their reach and relevancy within the gaming world.” (Web Site)



Scanbuy Launches ScanLife mTargeting Advertising Solution For Behavior-Driven Mobile Marketing

Scanbuy, a leading mobile engagement solutions provider, has launched ScanLife mTargeting, an integrated and behavior-driven channel for brands and advertisers to directly reach consumers based on their mobile shopping interests and preferences. Through the mTargeting platform, brands and advertisers can re-target and re-engage with ScanLife users who have directly expressed interest in their own brand or related product category. In addition to being able to deliver customized messages through coupons, offers, new product launches and app downloads, mTargeting also offers brands unprecedented views into the behavior of mobile consumers to help them evaluate how effectively campaigns are generating engagement and loyalty.

“mTargeting gives marketers access to millions of consumers that have already expressed a high level of interest in related products and services,” said David Javitch, vice president of product at Scanbuy. “This level of personalization is seeing three to 10 times the average click-through rates that one would expect from typical mobile advertising inventory, so we’re really looking forward to rolling this out to our premium partners.” (Web Site)


SLANT Expands Office To Dallas, TX

SLANT, a full-service strategic and innovative promotions agency headquartered in Chicago, Illinois, has opened a new location in Dallas, Texas to better serve its growing client base. SLANT offers intelligent and innovative marketing solutions for businesses looking to execute creative promotional concepts. Whether it’s offline, online, mobile or social media, SLANT leverages its experience in executing traditional marketing strategies and promotions with today’s technology to help brands meet their objectives. (Web Site)




























May 2013 Issue


March 2013 Issue


January 2013 Issue


November 2012 Issue


September 2012 Issue


July 2012 Issue


May 2012 Issue


January 2012 Issue