Organics Posts New Records In U.S. Sales

The American organic sector stayed on its upward trajectory in 2016 according to the Organic Trade Association’s (OTA’s) 2017 Organic Industry Survey. Organic sales in the U.S. totaled $47 billion in 2016, reflecting new sales of almost $3.7 billion from the previous year. Organic food now accounts for 5.3% of total food sales in this country, another significant first for organic.
Organic food sales increased by 8.4% or $3.3 billion, from the previous year, blowing past the stagnant 0.6% growth rate in the overall food market. Sales of organic non-food products were up 8.8% in 2016, surpassing the overall non-food growth rate of 0.8%.
The $15.6-billion organic fruits and vegetables sector held onto its position as the largest of the organic food categories, accounting for almost 40% of all organic food sales. Posting an 8.4% growth rate, almost triple the 3.3% growth pace of total fruit and vegetable sales, organic fruits and vegetables now make up almost 15% of the produce that Americans eat.
Sales of organic protein-rich meat and poultry shot up by more than 17% in 2016 to $991 million, for the category’s biggest-ever yearly gain. Continued strong growth in that category should push sales across the $1-billion mark for the first time in 2017.
Sales of non-food organic products increased by 9% to $3.9 billion. Organic fiber, supplements and personal care products accounted for the bulk of those sales.