Parks Associates Study Shows Demand For Connected Car Features Is Growing

Connected car features are rapidly gaining consumer acceptance, according to the report from Parks Associates, entitled, “Connected Cars: Revenue Opportunities.” Over 75% of U.S. vehicle owners with at least one connected car feature indicate these services will influence their next vehicle purchase, and over 50% rated connected services as “very important” in guiding their new vehicle purchase. The most common connected car feature is the ability to make phone calls using the car’s built-in Bluetooth connectivity. The most desired feature is the ability to view maps or receive directions.
“Over 80% of U.S. broadband households have a smartphone, which is a gateway device for connected cars,” said Jennifer Kent, Sr. Analyst, Parks Associates. “Smartphones have raised expectations of what connected devices can do, and Google and Apple are among companies trying to build on expectations in the connected car space.”