Patrón Tequila Unveils Augmented Reality Innovation

Patrón Tequila is taking iPhone users on an interactive journey to its home in Jalisco, Mexico. Titled “The Patrón Experience,” this augmented reality platform heralds the next frontier in experiential marketing and gives tequila connoisseurs a portal to the Hacienda Patrón distillery where they can learn about the unique characteristics and aging process of ultra-premium tequila with the tap of a finger.
The “Patrón Experience” distinguishes Patrón as one of the first brands to make full use of this advancement in augmented reality technology, leveraging the unique capabilities of iOS 11. This technology brings consumers to the grounds of the Patrón Hacienda and offers an in-depth look at Patrón’s range of handcrafted, ultra-premium tequilas