Pepsi is giving passengers traveling through Dallas/Fort Worth (DFW) International Airport a one-of-a-kind experience at the USA’s only Pepsi Pre-Flight Drills augmented reality quarterback game.
The game will allow passengers to show off their football skills through augmented reality technology, and take part in a quarterback passing challenge. Throughout the interactive experience, fans are encouraged to hit each of the three passing targets with a virtual football in 60-seconds. Points are earned based on the users’ quarterback passing skills. Fans also can enter for a chance to win a football flyaway package as well as other prizes like gift cards and signed football gear. The game also captures photos of the experience which can be shared on social media.
Justin Toman, Dir., Sports Marketing at Pepsi, said, “Pepsi is bringing fans closer to the game they love with a chance to win a grand prize flyaway.”