Pepsi Launches ‘Out Of The Blue’ Music Platform

PepsiCo Charli XCX

Pepsi is taking its rich heritage in music to a new level with the introduction of its new music platform “Out of the Blue.”
“Out of the Blue” unites fans around once-in-a-lifetime music experiences they can only get from Pepsi; bringing them closer to the artists they love at the biggest music events across the country.
Pepsi will award one lucky winner each day to receive a flyaway trip for them and three guests to an upcoming major music event with “Out of the Blue” experiences ranging from backstage passes, premier seats at a show, artist meet and greets, access to rehearsals, and more. A sampling of some of the events and concerts include music experiences with SXSW and a VIP experience at the 2016 Grammy Awards. Fans become eligible for a chance to win by following @Pepsi on Twitter, snapping a photo of any Pepsi™ beverage product and posting it to Twitter.
“Music has always been a critical element of Pepsi’s DNA,” said Eric Fuller, Director, Pepsi Marketing. “We’ve launched ‘Out of the Blue’ to amplify our role in music culture and unite fans around incredible music experiences, which really speaks to our Live For Now mindset.”