Pepsi Releases Limited-Edition Pepsi Fire

Pepsi has launched limited-edition cinnamon flavored cola, Pepsi Fire, with its summer “Get It While It’s Hot” campaign. Pepsi Fire, the refreshing cola with a cinnamon flavored twist, will be available in stores nationwide for an eight-week period.
Fans who find specially marked packs of Pepsi Fire, Pepsi, Diet Pepsi, Pepsi Zero Sugar and Pepsi Wild Cherry can “Snap-Unlock-Win” a chance to take home thousands of the season’s hottest prizes. In a first-of-its-kind promotion, select Pepsi brand packaging will feature a Snapcode that unlocks a variety of exclusive Snapchat features, including unique Lenses, Geofilters and a new Pepsi mobile game.
Pepsi Fire will be available at major retailers in 20 oz. bottles and 12-oz. can 12-packs. A limited edition Pepsi Fire Slurpee drink will be available exclusively at participating 7-Eleven stores.
“Pepsi Fire is going to ignite this season with an unexpected and spicy twist to our classic cola taste,” said Lauren Cohen, Director, Marketing, Pepsi. ‘We know Pepsi fans love spending time on Snapchat, and we are excited to offer them a chance to Snap their way to one of one-thousand gaming consoles or a trip to Lollapalooza.”