Philips Hue System & Golden State Warriors Collaborate On Promo

The Philips Hue system can now be synced with the Golden State Warriors’ games through the team’s official mobile app. Brilliant colors flash at the start of every game, transforming the sports game-viewing experience in their homes. In addition, at the end of every win, fans will see their lights flash to celebrate the victory.
“The Warriors want to ensure that our fans have the best game-day experience, whether they are at the arena or in their homes,” said Warriors CMO, Chip Bowers. “We are excited to be working with Philips Lighting to offer our fans a new, personal way to be a part of the game.”