Polaroid Fotobar Launches Micro-Retail Expansion

Polaroid Fotobar Micro Retail

Polaroid Fotobar is expanding its new experiential retail concept with the opening of seven micro-retail locations in select Westfield Malls throughout California.
These innovative 300 sq. ft. stores will make the process of turning peoples’ best pictures which only currently live on their smartphones, Facebook, Instagram and other digital platforms into cherished pieces of art. Additionally, consumers can recapture the magic of instantly transforming their pictures into three different size Polaroid prints which can be collected into unique Polaroid Shadowboxes or other Polaroid picture accessories.
“Our new micro-retail stores represent the best of our technology, merchandising and retail knowledge, creating a highly scalable, efficient store model that can be rolled out nationwide,” said Warren Struhl, Polaroid CEO. “Two years ago when we launched Polaroid Fotobar, our goal was to reinvent how consumers interact with their digital photography in a fun manner. Now, we have a brand new retail footprint in which consumers can print their best memories for their wall, desk or shelf.”