NEW DIMENSIONS-GILLETTE FLAGSHIP

Gillette Fusion ProGlide FlexBall Men’s Razor Display

Proctor & Gamble needed an upscale display unit for Gillette’s Fusion ProGlide FlexBall men’s razor launch. The display needed to include all elements of the morning shaving regimen. The display is targeted at and visible to the Male Groomer (age 18-34) shaving customer who is currently using a “lesser” system. Created by New Dimensions Research, 260 Spagnoli Road, Melville, NY 11747; (Web Site) www.ndrc.com


TRANSWORLD-UNILEVER

Axe Men’s Grooming In-Line Display

Unilever wanted to display the wide array of Axe products available within the Men’s Personal Care segment. This display features a low voltage shelf lillumination system that grabs attention and provides an upscale look. The “Plug n play” lighting was designed so there were no wiring requirements at the time of field install. Created by Trans World Marketing, 350 Murray Hill Parkway, East Rutherford, NJ 07073; (Web Site) www.transworldmarketing.com


UNITEDDISPLAYCRAFT-MOUNTAINDEW

Dew Pure Play Display

PepsiCo/Mountain Dew required a versatile permanent floor display that would allow Pepsico to cross-promote Dew soft drink products with Frito-Lay chip products. The display needed to command attention while remaining durable enough to support large volumes of heavy product. At 5 feet tall and 4 feet wide, the out-of-aisle merchandiser is 4-sided, supremely shoppable, and a traffic-stopping brand center for Dew. Created by United Displaycraft, 333 E. Touhy Ave., Des Plaines IL 60018; (Web Site) www.uniteddisplaycraft.com


SAMSUNG 12 CAM 2

Samsung 12 Camera Display

The objective was to display and demonstrate Samsung’s entire 12 camera security system in Sam’s Club Stores. The display needed to accommodate several different camera systems and hide all wiring. It was decided to visually represent the theme of a home as the vertical structure/header of the display. After that, the goal was to have a visually pleasing, organized look to the array of the cameras, DVRs, and LCD monitors. Created by OSI Creative, 185 Technology Drive, Irvine, CA 92618; (Web Site) www.osicreative.com


MECHTRONICS-SUNCARE INNOVATION AISLE A

Energizer Personal Care Sun Care Innovation Aisle

Energizer Personal Care wanted to bring inspiration and education to the sun care category. The Sun Care Innovation Aisle engages shoppers with digital application on multiple monitors. The aisle is completely illuminated by both down lighting and back lighting. Header graphics showcase a range of outdoor activities, relating to scenarios where sun protection should be used. Created by Mechtronics, 511 Fishkill Avenue, Beacon, NY 12508; (Web Site) www.mechtronics.com


IMAGEWORKS-6501MATTELDISNEYPRINCESSFRONTPRODUCTION

Disney Princess Diorama

Mattel challenged Imageworks Display to create an interactive display to highlight the new line of Disney dolls, utilizing an out of box “display case”. The display case had to be fully updateable (both doll and video content), to help support future rollouts. Understanding that the display will reside in the most abusive aisle in retail (the toy aisle), we used a multipoint QC process. This display has become a star in parent’s home videos, as well, with numerous online postings of little girls singing along with the display. Created by ImageWorks Display, 415 Wachovia Street, Winston-Salem, NC 27101; (Web Site) www.imageworksdisplay.com


NEWDIMENSIONS-CHECKOUT UNIT

Duracell Front End Battery Display

Proctor & Gamble needed a front-end battery display that would appear to reinforce batteries as an impulse buy. The display unit needed to allow the customer quick and easy access as they were approaching the register and then continuing down the shopping belt. The display unit also had to be designed to give the customer a clear sightline to register lights. The display ships fully assembled with shelves in place to reduce set-up time by over 50% and increase compliance rates. Created by New Dimensions Research, 260 Spagnoli Road, Melville, NY 11747; (Web Site) www.ndrc.com


CAROCON-UNDERARMOUR

Under Armour Performance Sock Display

The client Gildan, wanted to give an existing 7-10 year old display a fresh makeover on which to merchandise their Under Armour Performance licensed sock product. A fresh, innovative display with a sleek and curvy design was created that is represented by the Under Armour logo. The design is designed to be structurally sound during transit and on the retail floor for 3-6 months. Created By CaroCon Display, 401 Model Farm Road, High Point, NC 27262; (Web Site) www.carocon.com


NASHVILLE-NESTLE IN-STORE OMA 2015-COVER

Purina Pro Plan Display

Nestle – Purina Petcare wanted to create brand awareness with a permanent in store location outside the aisle to drive awareness of new flavors and increase sales. The fixture needed to be versatile in order to change out assortments without requiring an inline POG reset or change. Created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087; (Web Site) www.nashvilledisplay.com


DESIGNPHASEOMA-LG

OLED TV Display

For the launch of LG Electronics’ new revolutionary OLED TV, a display was created reflecting the product’s high-end image along with highlighting the OLED TV’s features and benefits. To attract consumers from a distance, the interactive end cap display prominently incorporates the iconic LG illuminated logo on a laser cut sheet metal black header and shelf top. The display was designed with a slight curve to reinforce the curved features of the OLED TV. Created by Design Phase, 1771 South Lakeside Drive, Waukegan, IL; 60085; (Web Site) www.dphase.com


ENGLANDER-LAYERCAKE_CASESTACKER_52CT

Vintage Point Wines Layer Cake Display

Vintage Point Wines wanted to grow its Layer Cake brand by developing a creative, unique and scalable retail promotion. The all-paper floor display held 72 bottles of wine and included am interchangeable multi-dimensional header. Created by Englander dZignPak, 1015 Hayden Drive, Carrollton, TX 75006; (Web Site) www.englanderdzp.com


IMAGEWORKS-6502MATTELMONSTERHIGHFRONTPRODUCTION

Monster High Gym

Mattel asked Imageworks Display to develop a merchandising concept that presents the dolls in an out of box, branded environment. During the brainstorming of the project we decided on a school gym presentation utilizing light strip “lightening” flashes coupled with the audio to make the display grab the consumers attention. The brand has received additional press through consumers posting of video blogs, by consumers, about the display. Multiple “you tubers” have put videos of the display up, prompting on user to get over 500,000 hits. Created by ImageWorks Display, 415 Wachovia Street, Winston-Salem, NC 27101; (Web Site) www.imageworksdisplay.com


NEW DIMENSIONS-WALMART ISLANDER II

Keurig Islander Display Program

Keurig Green Mountain required a permanent display that would be merchandised in high-traffic locations within Walmart stores and build shopper awareness of the large assortment of K-Cup® packs available in the Keurig® hot brewing system. This display was targeted at Walmart Supercenter and Division I store customers and designed to increase household penetration of the Keurig® brewing system, including over 40 brands and over 250 Flavors. The 4-way display design allowed shoppers and retail stock clerks easy access to the K-Cup® packs. The long sides of the Islander used gravity-fed injection molded shelves. This allowed the packs to be merchandised at a 45 degree angle and face-up the more visible front side of the package towards the shopper vs. the top of the carton. Created by New Dimensions Research, 260 Spagnoli Road, Melville, NY 11747; (Web Site) www.ndrc.com


OSIYOUNGNAILSFAMILY

Young Nails Stadium, Wall, & Spinner Racks

Young Nails required a gravity fed counter unit and accompanying family of spinners and wall rack that created a high end feel to display various colors of nail polish bottles. A unique, removal nail color swatch system was required as a means to provide the consumer with an actual representation of how the color would look on their nail and hand. Displays had to appear as if they were created for a high end boutique to keep continuity between the various family of displays. The solution provided was polished black and clear fabricated acrylic displays and injection molded nail bars with removal hand painted tips which accurately depicted Young Nails’ unique metalized colors. Created by OSI Creative, 185 Technology Drive, Irvine, CA 92618; (Web Site) www.osicreative.com


DARKO-UEBOOM ZOOM

UE Boom 24″ Display For Walmart

This display was used to launch Logitech’s UE Boom and UE Mini Boom products in Walmart stores. The display provides a demonstration so shoppers can compare products within the UE Boom line as well as to other competitive products. The display also needed to convey the “fun” of UE Boom as well as a perception of it’s benefit that it can be used anywhere, anytime. Lifestyle imagery and LED lighting were incorporated to create allure. Created by Darko, 2026 Summit Commerce Park, Twinsburg, OH 44087; www.darkoinc.com. (Web Site) www..com


TRANSWORLD-PPG

PPG Voice Of Color Kiosk

PPG wanted to introduce new color palettes. This display integrates two newly structured color systems with an interactive Color Work Station. The display reinvents the color selection process, allowing shoppers to digitally sample more than 1,300 colors and save selections via email. Created by Trans World Marketing, 350 Murray Hill Parkway, East Rutherford, NJ 07073; (Web Site) www.transworldmarketing.com