Archive by category Promotion Audit

A Survey of Current P.O.P. Programs in the Retail Store

Ford & Resideo Launch ‘EV-Home Power Partnership’

Ford & Resideo Launch ‘EV-Home Power Partnership’

Ford and Resideo Technologies announced a joint simulation project to explore vehicle-to-home (V2H) energy management called the “EV-Home Power Partnership,” designed to explore the potential of electric vehicle batteries to support optimal home energy management. The project will explore, test and quantify the customer benefits of pairing bi-directional EV charging with a Resideo smart thermostat […]

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Samsung Fuels New Era Of In-Store Engagement

Samsung Fuels New Era Of In-Store Engagement

Samsung Electronics America has launched a cutting-edge pilot program to help enhance customer engagement within Chevron ExtraMile stations in San Diego, Millbrae, CA and Vancouver, WA. The pilot program will combine the high visual impact of 4K UHD Samsung Smart Signage Displays with a data-driven content strategy to attract and captivate in-store shoppers. The participating […]

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SWAROVSKI Unveils New Flagship Store On Fifth Avenue

SWAROVSKI Unveils New Flagship Store On Fifth Avenue

Swarovski has opened its largest ever flagship store on New York’s Fifth Avenue. On entering the store, customers will discover Swarovski’s collections from crystal jewelry and home décor to Eyewear, Tableware, and limited-edition products; explore crystallized collaborations with global brands such as ’47 x MLB for the iconic New York Yankee cap and I HEART […]

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Pacsun Unveils PS Reserve Buildout At Glendale Galleria

Pacsun Unveils PS Reserve Buildout At Glendale Galleria

Pacsun continues its expansion of PS Reserve, the custom-curated resell platform for limited-edition streetwear apparel, sneakers, and accessories. Continuing the momentum of the resale initiative, Pacsun officially unveiled its latest dedicated PS Reserve space at Glendale Galleria. The PS Reserve section, headlined in neon, is showcased against sleek marble walls with glass displays spotlighting each […]

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HTeaO Reaches 100 Locations

HTeaO Reaches 100 Locations

HTeaO, America’s largest iced tea franchise, is celebrating a historic brand milestone with the opening of its 100th location in College Station, TX. HTeaO opened 34 locations and awarded 124 franchise agreements across the country in 2023. “As the specialty beverage industry continues to evolve, we are excited to have strong brand recognition as we […]

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Citizen Watch Opens New York Flagship Store

Citizen Watch Opens New York Flagship Store

Citizen Watch America (CWA), has opened its first-ever U.S.-based multi-brand flagship store. CITIZEN FLAGSHIP STORE NEW YORK, situated within one of Manhattan’s premiere shopping destinations, steps from Rockefeller Center, is a new retail concept inviting customers to shop the full range of timepiece offerings across the group’s portfolio of brands that includes Citizen, Bulova, Accutron, […]

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DIRECTV Kiosks At Costco Utilize Bluewater’s Solution

DIRECTV Kiosks At Costco Utilize Bluewater’s Solution

Bluewater Technologies, Wixom, MI, (www.bluewatertech.com), recently produced DIRECTV Kiosks for Costco stores nationwide. The kiosks, standing at 90″ tall and 48″ wide, featured a striking DTV logo treatment with interchangeable promotional graphics tailored to DIRECTV’s various campaigns. The displays were crafted from wood, complemented by metal components and acrylic logo treatments, all placed on custom-built […]

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Creative Realities Launches Shop-In-Shop Solution For Verizon At Best Buy

Creative Realities Launches  Shop-In-Shop Solution For Verizon At Best Buy

To mark the launch of a new Samsung Electronics Galaxy phone for Verizon at Best Buy, Creative Realities, (www.cri.com), was challenged to create a digital merchandising experience that would amplify the brand: Ensure timely and compliant delivery of content within reseller locations, and Improve customer experience through a real-time, updatable, interactive visual hashtag#merchandising. Creative Realities […]

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Cartier Opens New Boutique In SoHo

Cartier Opens New Boutique In SoHo

Cartier has opened its new boutique in New York City’s SoHo neighborhood in a building located the Cast Iron Historic District. Upon entry, guests are welcomed into the Gallery, which is dedicated to product offerings and care service. The second floor of the boutique – the Speakeasy – boasts a green marble bar coupled with […]

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GSP Designs AMPM Mariners Stadium Store

GSP Designs AMPM  Mariners Stadium Store

GSP, (www.gspretail.com), recently teamed up with ampm to renovate the retailer’s convenience store located at the Seattle Mariners T-Mobile Park. The branding and design services included logos and colorways, retail environment design, visual merchandising and décor. The criteria that ampm set included representing the culture of Seattle, reflecting the modern aesthetic of the stadium, and […]

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Dufresne Spencer Group Launches New Luxury Retail Brand

Dufresne Spencer Group Launches New Luxury Retail Brand

After building up its Ashley HomeStores brand, Dufresne Spencer Group has plans to launch a new personalized shopping experience that will showcase furniture, decor, apparel, and jewelry. This Houston store will be the first of its kind. Worth & Co.’s mission is to deliver an elevated and enjoyable lifestyle-driven experience by providing premier and unparalleled […]

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Sparkling Ice Launches ‘Anything But Subtle’ Marketing Campaign

Sparkling Ice Launches ‘Anything But Subtle’ Marketing Campaign

The Sparkling Ice brand, crafted by Talking Rain Beverage Co., has launched a new marketing campaign, themed, “Anything But Subtle.” The campaign features Emmy Award-winning actress Annie Murphy, best known for her starring role as over-the-top celebutante Alexis Rose in acclaimed sitcom, Schitt’s Creek. “Sparkling Ice is ‘Anything But Subtle’ – and so is our […]

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