A Survey of Current P.O.P. Programs in the Retail Store
Sanpellegrino has launched Sanpellegrino Zero Grams Added Sugar Italian Sparkling Drinks. To celebrate the expansion of its beverage collection, Sanpellegrino is giving fans zero excuses to live La Dolce Vita by offering the chance to win $10,000, which one lucky winner can use toward a trip to Italy. Made with real juice from fruits from […]
Saks Fifth Avenue is reinventing its West Coast flagship experience and furthering its position as the quintessential destination for luxury fashion in Beverly Hills with the opening of its new women’s store on Wilshire Boulevard. The 130,000-sq. ft., six-level shopping destination offers an expertly curated luxury assortment of women’s designer ready-to-wear, shoes, handbags, jewelry, beauty […]
Absolut officially introduces the Absolut and Ocean Spray Vodka Cranberry cocktail in a ready-to-drink (RTD) format. Inspired by the classic combination of Absolut Vodka and Ocean Spray Cranberry Juice, the new Vodka Cran RTD range combines the highest quality premium vodka from Absolut with real cranberry juice from Ocean Spray, crisp sparkling water and other […]
Innovative Eyewear, the developer of smart eyewear under the Lucyd, Nautica Eddie Bauer and Reebok brands, has begun shipping the Nautica Smart Eyewear Collection to Nautica retailers. The Nautica Powered by Lucyd collection from Innovative Eyewear collection makes high-tech eyewear accessible to a broader audience. Harrison Gross, CEO of Innovative Eyewear, said, “We believe we […]
KUIU recently turned to Changeup, Inc., a Dayton, OH,-based design firm, (www.changeupinc.com), to design its first flagship store in Dallas, TX. KUIU needed to create a space that demonstrated its expertise, unparalleled gear, and didn’t just look like another outdoor retail store. The store’s striking visuals inspire shoppers to envision themselves on their once-in-a-lifetime adventure. […]
DryEye Rescue, a leading provider of innovative eye care solutions, has installed its Hybrid Display, set to transform the landscape of dry eye treatment in eye care practices across the United States. The DryEye Rescue Hybrid Display enables eye care providers to effortlessly raise awareness about dry eye. This versatile display combines visually appealing aids […]
La Sportiva, maker of the world’s finest mountain gear, has opened its first premium retail store in the U.S. in Boulder, CO. The new location features products from La Sportiva’s entire collection, from climbing and running shoes to ski touring gear and premium apparel. “We are not just opening a store; we are creating a […]
Hy-Vee’s retail media network RedMedia is one of the first businesses to deploy the new Samsung’s VXT Content Management System (CMS) for digital signage. The cloud-native solution integrates content management and remote device management capabilities with intuitive features to enable users to control and secure their Samsung display network in real time. Leveraging the VXT […]
Superbird is the latest launch by Casa Komos Brands Group (CKBG). Superbird Premium Tequila is now available in three electric expressions, including Blanco, Reposado and the innovative Fuego. Fuego, a jalapeño-infused spicy tequila, adds heat to any tequila cocktail. Superbird’s distinctive packaging features an intricate illustration by Ukrainian tattoo artist Oleg Romaniuk. “The Superbird brand […]
Broken Shed Vodka, announced its new U.S. creative campaign, “Vodka from a Different World.” Just like its birthplace in New Zealand, Broken Shed Vodka prides itself on being different with its distinct sustainable distillation process. “Our ‘Vodka from a Different World’ campaign invites consumers on a journey to the awe-inspiring environment of New Zealand, a […]
Arizona’s first SCHEELS has opened at Macerich’s Chandler Fashion Center in suburban Phoenix. In addition to 75 specialty shops set inside the popular sporting goods retailer, Chandler SCHEELS features a wide variety of fun, family-friendly entertainment including a Ferris wheel, 16,000-gallon saltwater aquarium, a wildlife mountain, Fuzziwig’s Candy Shop, Ginna’s Café, as well as arcade […]
Swiss sportswear brand On has opened its newest store in Miami, its fifth location in the U.S. Encompassing 3,229 sq. ft. of retail space in Miami’s upscale designer precinct, the store will showcase On’s latest footwear and performance apparel innovations while inviting guests to experience subtle design hues reflecting Miami’s tropical outdoor elements and cultural […]
Coors Light and Miller Lite are tying into football season with a marketing blitz that includes new ads, packaging that highlights major partnerships, and a suite of new retail displays. “With Miller Lite representing 16 NFL teams and Coors Light’s dozens of alliances with top college football schools, the brands aim to have a strong […]
Avocados From Mexico is partnering with football, food and reality TV star, Jesse Palmer, to encourage shoppers to host a Better Bowl – a game-day viewing party made better with guac. The campaign includes QR codes on in-store displays that shoppers can follow to score chances to win exciting prizes, including cash back on avocado […]
Melissa & Doug has opened its first-ever retail store. The 1,600 sq. ft. store opened in The Westchester, a premium shopping mall in White Plains, NY. The store will feature a wide selection of the brand’s top-selling toys across categories including pretend play sets, learning toys, baby and toddler products, puzzles, and arts & crafts. […]
Radio Flyer, the 106-year-old maker of the iconic Original Little Red Wagon, has opened its first ever retail store in the Woodfield Mall, in the Chicago-area. Customers can let their imaginations soar at the only place where families can experience all of Radio Flyer’s award-winning products, including stroller wagons, tricycles, scooters, go-karts, and bikes for […]
Bandai Spirits has opened a new flagship store, TAMASHII NATIONS, which offers a wide range of high quality action figures. Starting with the globally popular S.H. Figuarts and CHOGOKIN series, TAMASHII NATIONS has been offering high-quality action figures and robot toys to fans around the world. The store will utilize large digital display monitors to […]
POP MART has opened its first permanent location in the U.S. Following the successful operation of over 400 stores and 2000 Robo Shops across 84 countries, POP MART is opening a permanent location in the American Dream mall in New Jersey. Known for iconic designer toy characters like Molly, Hirono, The Monsters, and SKULLPANDA, POP […]
With over 40 years and tens of millions of ears pierced, global fashion brand Claire’s continues to be a trusted and favorite destination for the first or first of many piercings for generations. Now, the brand has created a distinct point of view and cultural voice for the piercing business, unveiling Pierced by Claire’s. “As […]
Fine jewelry brand LAGOS announces its expansion in the New York market with the launch of the brand’s new boutique at Bloomingdale’s 59th Street. The luxury retailer has more than doubled its offering of the brand’s signature Caviar collections, providing shoppers with even more ways to express their personal style. The new shop will feature […]