Rebecca Minkoff Unveils First Flagship Store And Introduces Immersive Retail Experience


Rebecca Minkoff has unveiled the brand’s first Flagship location, debuting an immersive shopping experience and Connected Store developed in partnership with eBay Inc. Located in SoHo, New York City, the store merges online and physical shopping experience through the lens of Rebecca Minkoff, to specifically cater to Next-Generation shoppers.
Highlights of the store include a “connected wall” where users can view and select their preferred looks, personalized fitting rooms, a mobile app and a new responsive design m-commerce site. Together, these aspects allow the shopper to enjoy a uniquely hands-free experience in three steps: Check-in upon arrival which prompts the shopper’s personal profile to be carried across Rebecca Minkoff store channels. Browse the Connected Glass shopping wall: Interactive fitting rooms: A touch screen mirror automatically recognizes items in the room, through RFID tagged products, identifying other sizes and colors available in the store.