Coca-Cola and Regal Cinemas recently teamed up to conduct a “Tweet-a-Coke” promotion.
Part of Coca-Cola’s “Share a Coke” campaign, “Tweet-a-Coke,” gave fans the chance to Share a Coke via Twitter. A social-commerce first for Coca-Cola, moviegoers could buy and Tweet a friend a Coca-Cola at participating Regal Cinemas across the country. They simply connect a credit card to their Twitter account, then tweeted a friend using @TweetACoke, the word “enjoy” and their friend’s Twitter handle.
“Regal Cinemas is excited to be Coca-Cola’s first ‘Tweet a Coke’ partner,” said John Curry, Sr. V.P., Food Service at Regal Entertainment Group. “Together, Coca-Cola and Regal Cinemas have been bringing happiness to moviegoers for 12 years.”